In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world's largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They are set to lose...

The knowledge of mechanics of materials is the very foundation for advanced topics in mechanical, civil, aerospace, chemical, ceramic engineering and materials science.This comprehensive book presents materials with a three-dimensional approach rather than two-dimensional analysis adopted by existing books. It develops the required background thoroughly before basic elements such as stress and strain tensors are formulated. The presentation is richly filled with anecdotes, illustra...

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing.The book challenges a lot of the accepted wisdom of the past, yet is brutal ...

Leverage the Azure analytics platform\\'s key analytics services to deliver unmatched intelligence for your dataKey FeaturesLearn to ingest, prepare, manage, and serve data for immediate business requirementsBring enterprise data warehousing and big data analytics together to gain insights from your dataDevelop end-to-end analytics solutions using Azure SynapseBook DescriptionAzure Synapse Analytics, which Microsoft describes...

Fear in your mind is the biggest threat to the process of wealth creation. It is like a weed that has to be removed before you can succeed.It is the fear of criticism and ridicule. It is the fear of losing love and respect of our near and dear ones. It is fear of losing whatever we have. It is always this irrational fear that holds you back from achieving greatness and financial success.In this book bestselling authors Praveen & Prashant Kumar explains that our minds are the ...

The book Kafka Streams - Real-time Stream Processing helps you understand the stream processing in general and apply that skill to Kafka streams programming. This book is focusing mainly on the new generation of the Kafka Streams library available in the Apache Kafka 2.x. The primary focus of this book is on Kafka Streams. However, the book also touches on the other Apache Kafka capabilities and concepts that are necessary to grasp the Kafka Strea...

You can become a millionaire or even a billionaire by simply understanding the phenomenal power of networking with people successfully.There is a saying "If you want one year of prosperity, grow grain. If you want ten years of prosperity, grow trees. If you want one hundred years of prosperity, grow people."Simply put building a successful network increases your influence and makes you rich.In this book bestselling author Praveen Kumar explains how to build a self-s...

This book is unlike any other book you have read on property investing.It is unique because you will be getting real estate advice from successful people like Andrew Carnegie, Robert G Allen, Donald Trump, John F Kennedy, Albert Einstein, Ralph Waldo Emerson, J Paul Getty and many others."A Quotation at the right moment is like bread to the famished."This book will provide you with proven and timeless advice that will not only motivate and inspire you but will provi...

Unravelling Alzheimer’s: Innovations in Pathogenesis, Diagnosis, and Therapeutics provides a comprehensive and multidisciplinary exploration of Alzheimer’s Disease (AD), one of the most pressing neurodegenerative disorders of our time.The book examines the historical evolution, epidemiology and global impact of AD, followed by an in-depth discussion on molecular and cellular mechanisms, including amyloid-beta aggregation, tau pathology, neuroinflammation, oxidative stress, and gene...

If you study the lives of the most successful people around you; these people without fail apply the principle of leverage and use it to maximum effect in their life. Without applying some kind of leverage there is no possibility of creating accelerated wealth.Bestselling author Praveen Kumar in this book explains how you can create massive wealth in quick time by simply understanding and mastering the principle of leverage.Correct application of leverage breaks through the...

Ninety percent of all millionaires created wealth through owning real estate.If you have any ambition of becoming rich then it is important to understand how you can build sustainable wealth through investing in property the right way.I am Praveen Kumar, property investor, author of several bestselling books and director of Wealth Creation Academy. I will show how you can find financial freedom and become seriously rich by simply understanding the phenomenal power of invest...

If you are the kind of person who wants to break free from shackles of limited finances, ' The Ten Commandments of Wealth Creation' will lead you to the promised land where money will no longer be an issue in your life. Whether you are an investor, a businessman or an employee you will be able to reclaim financial control of your life by understanding the simple principles that will catapult your earning power into stratosphere.As you begin to read this book you will embark on a jo...