Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

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itemsitem

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

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Special Offer

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Recommended For You

Audiobook

Audiobook

The Referral Engine

by Arin Marlowe ...

Narrated by Marcus Mulenga ...

Unabridged

10 min

The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing ... Read more

₹482.14 or Free with Kobo Plus

The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing
... Read more
Audiobook

Audiobook

Buyer Aware

Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

by Marta L. Tellado ...

Narrated by Molly Parker Myers ...

Unabridged

9 hours 13 min

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... Read more

₹2,465.99

In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once
... Read more
Audiobook

Audiobook

The Things We Love

How Our Passions Connect Us and Make Us Who We Are

by Aaron Ahuvia, PhD ...

Narrated by Steven Jay Cohen ...

Unabridged

8 hours 26 min

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... Read more

₹2,201.99

A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in
... Read more
Audiobook

Audiobook

A mente acima do dinheiro

O impacto das emoções em sua vida financeira (2 ed.)

by Brad Klontz, Brad Klontz, Ted Klontz, Ted Klontz ...

Narrated by Márcio Lino ...

Unabridged

10 hours 35 min

Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro?"O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais?Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, ... Read more

₹661.00

Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro?"O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais?Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe,
... Read more
Audiobook

Audiobook

Kismat Ka Khel

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 7 - Economics, Ek Prem Katha
Unabridged

26 min

सच ही कहा है किसी ने, किस्मत की हवा कभी गर्म कभी नरम! क्या है सफलता और किस्मत का कनेक्शन? क्यों जरूरी है किस्मत और सफलता के इस खेल को समझना? क्या वाकई सफलता, किस्मत के भरोसे हासिल हो सकती है? क्या है ये पूरा चक्रव्यूह, जानिये इस एपिसोड में. ... Read more

₹339.00

सच ही कहा है किसी ने, किस्मत की हवा कभी गर्म कभी नरम! क्या है सफलता और किस्मत का कनेक्शन? क्यों जरूरी है किस्मत और सफलता के इस खेल को समझना? क्या वाकई सफलता, किस्मत के भरोसे हासिल हो सकती है? क्या है ये पूरा चक्रव्यूह, जानिये इस एपिसोड में.
... Read more
Audiobook

Audiobook

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

by Steve Dey ...

Narrated by Russell Newton ...

Unabridged

6 hours 37 min

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Read more

₹724.74 or Free with Kobo Plus

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t
... Read more
Audiobook

Audiobook

Honest to Greatness

How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

by Peter Kozodoy, Sharon Lechter ...

Narrated by Peter Kozodoy, Coleen Marlo ...

Unabridged

In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested ... Read more

₹4,091.09

In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested
... Read more
Audiobook

Audiobook

Real Influence

Persuade Without Pushing and Gain Without Giving In

by Mark Goulston, Dr. John Ullmen ...

Narrated by Arthur Morey ...

Unabridged

7 hours 28 min

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do ... Read more

₹2,727.01

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do
... Read more
Audiobook

Audiobook

Mehengai Maar Gayi

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 4 - Economics, Ek Prem Katha
Unabridged

27 min

कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी सोचा है? प्याज़ की कीमत अचानक इतनी क्यों बढ़ जाती है? क्यों हर साल लगातार हम महंगाई की मार झेल रहे हैं? ऐसी और भी कई रोचक बातें सुनिए इस एपिसोड में. ... Read more

₹339.00

कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी सोचा है? प्याज़ की कीमत अचानक इतनी क्यों बढ़ जाती है? क्यों हर साल लगातार हम महंगाई की मार झेल रहे हैं? ऐसी और भी कई रोचक बातें सुनिए इस एपिसोड में.
... Read more
Audiobook

Audiobook

Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

by Jewell Mcfarland ...

Narrated by Digital Voice Matt G ...

Unabridged

3 hours 19 min

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including ... Read more

₹514.94 or Free with Kobo Plus

This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including
... Read more
Audiobook

Audiobook

The Clubhouse Creator

Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy

by Gary Henderson ...

Narrated by Gary Henderson ...

Unabridged

3 hours 9 min

On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream?This is the creator economy that we live in, and Clubhouse is the most effective place to organically grow ... Read more

₹1,023.06

On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream?This is the creator economy that we live in, and Clubhouse is the most effective place to organically grow
... Read more
Audiobook

Audiobook

The Middle-Class Millionaire

The Rise of the New Rich and How They Are Changing America

by Russ Alan Prince, Lewis Schiff ...

Narrated by Lloyd James ...

Unabridged

7 hours 57 min

In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits ... Read more

₹2,385.99 or Free with Kobo Plus

In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits
... Read more
Audiobook

Audiobook

Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

by Дэн Ариели ...

Narrated by Ivan Искусственный Интеллект ...

Unabridged

10 hours 52 min

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... Read more

₹1,599.00 or Free with Kobo Plus

Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле
... Read more
Audiobook

Audiobook

Transformando a sua vida financeira

by Brad Klontz, Brad Klontz ...

Narrated by Márcio Lino ...

Abridged

35 min

Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus. ... Read more

Was ₹194.00 Now ₹159.00

Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus.
... Read more
Audiobook

Audiobook

SELLANIMA

THE KEY TO HUMAN DRIVE AND DECISION

by Ariel Feder ...

Narrated by Randy McCarten ...

Unabridged

4 hours 15 min

CRMs do not close million-dollar deals. People do.If your entire sales strategy fits inside a CRM, you are already obsolete. AI can now write flawless pitches and optimize contracts in seconds. To survive, your edge can no longer be a sales funnel—it must be your humanity. The future belongs to those who master the psychology of trust, decision, and human drive.Traditional sales training focuses ... Read more

₹1,362.94 or Free with Kobo Plus

CRMs do not close million-dollar deals. People do.If your entire sales strategy fits inside a CRM, you are already obsolete. AI can now write flawless pitches and optimize contracts in seconds. To survive, your edge can no longer be a sales funnel—it must be your humanity. The future belongs to those who master the psychology of trust, decision, and human drive.Traditional sales training focuses
... Read more
Audiobook

Audiobook

Metail Economy, The

Strategies for Transforming Your Business in the Me-Centric Consumer Revolution

by Joel Bines ...

Narrated by Zachary Johnson ...

Unabridged

5 hours 30 min

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economyArmed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers?"Me's"?have inverted the traditional power ... Read more

₹2,499.67 or Free with Kobo Plus

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economyArmed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers?"Me's"?have inverted the traditional power
... Read more
Audiobook

Audiobook

Discount Shopping Express

by KnowIt Express, Shelly Ross ...

Narrated by KnowIt Express ...

Unabridged

48 min

Know How to Find Discount, Get Coupons, and Save Money Shopping Online and OfflineWant to save money while shopping? Of course you do!Why? Because nobody likes to find their wallet or purse flat-out empty from all the joy or necessity of shopping...nor suffer the consequence of endlessly swiping the PLASTIC to the max on whatever they can get their hands on then waiting for the wrath of the credit ... Read more

₹480.25 or Free with Kobo Plus

Know How to Find Discount, Get Coupons, and Save Money Shopping Online and OfflineWant to save money while shopping? Of course you do!Why? Because nobody likes to find their wallet or purse flat-out empty from all the joy or necessity of shopping...nor suffer the consequence of endlessly swiping the PLASTIC to the max on whatever they can get their hands on then waiting for the wrath of the credit
... Read more
Audiobook

Audiobook

Beyond a Passion for Excellence

Part 1: Competing Internationally

by Tom Peters ...

Narrated by Tom Peters ...

Abridged

1 hour

Spend an hour sharpening your business chops with Tom Peters in this exclusive audio program and find out why Beyond a Passion for Excellence is the way of the future. An original program by the co-author of In Search of Excellence and A Passion for Excellence. ... Read more

₹1,304.96

Spend an hour sharpening your business chops with Tom Peters in this exclusive audio program and find out why Beyond a Passion for Excellence is the way of the future. An original program by the co-author of In Search of Excellence and A Passion for Excellence.
... Read more
Audiobook

Audiobook

Like

The Button That Changed the World

by Martin Reeves, Bob Goodson ...

Narrated by Joel Richards ...

Unabridged

8 hours 23 min

Over seven billion times a day, someone taps a like button.How could something that came out of nowhere become so ubiquitous and so familiar—and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place?In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson ... Read more

₹2,385.99 or Free with Kobo Plus

Over seven billion times a day, someone taps a like button.How could something that came out of nowhere become so ubiquitous and so familiar—and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place?In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson
... Read more
Audiobook

Audiobook

Behavioral Economics for Marketers

Persuade and Convert with Science-Backed Insights

by Favour Emeli ...

Narrated by Digital Voice Archie G ...

Unabridged

4 hours 4 min

This audiobook is narrated by a digital voice.Behavioral Economics for Marketers: Persuade and Convert with Science-Backed InsightsWhy do people really buy? What motivates them to choose one brand over another? In Behavioral Economics for Marketers: Persuade and Convert with Science-Backed Insights, discover how the psychology of decision-making can revolutionize your marketing strategy, drive ... Read more

₹909.38 or Free with Kobo Plus

This audiobook is narrated by a digital voice.Behavioral Economics for Marketers: Persuade and Convert with Science-Backed InsightsWhy do people really buy? What motivates them to choose one brand over another? In Behavioral Economics for Marketers: Persuade and Convert with Science-Backed Insights, discover how the psychology of decision-making can revolutionize your marketing strategy, drive
... Read more
Audiobook

Audiobook

Daylight Robbery

How Tax Shaped Our Past and Will Change Our Future

by Dominic Frisby ...

Narrated by Dominic Frisby ...

Unabridged

8 hours 48 min

'Fuel for the post-Christmas lunch argument' Financial TimesDeath and taxes are our inevitable fate. We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving the needs of our rapidly-changing, modern society?In Daylight Robbery, Dominic Frisby traces the origins of taxation, from its roots in the ... Read more

₹1,681.09

'Fuel for the post-Christmas lunch argument' Financial TimesDeath and taxes are our inevitable fate. We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving the needs of our rapidly-changing, modern society?In Daylight Robbery, Dominic Frisby traces the origins of taxation, from its roots in the
... Read more
Audiobook

Audiobook

Small Is Beautiful

The classic call for human-scale economics which is now more relevant than ever

by E F Schumacher ...

Narrated by John Sackville ...

Unabridged

10 hours 16 min

Random House presents the audiobook edition of Small is Beautiful by E F Schumacher.How does our economic system impact the way we live? Does it really affect what we truly care about?Oxford economist E. F. Schumacher provides an enlightening study of our economic system and its purpose, challenging the current state of excessive consumption in our society. Offering a crucial message for the ... Read more

₹1,422.46

Random House presents the audiobook edition of Small is Beautiful by E F Schumacher.How does our economic system impact the way we live? Does it really affect what we truly care about?Oxford economist E. F. Schumacher provides an enlightening study of our economic system and its purpose, challenging the current state of excessive consumption in our society. Offering a crucial message for the
... Read more
Audiobook

Audiobook

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

by Adele Revella ...

Narrated by Pam Ward ...

Unabridged

7 hours 2 min

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Read more

₹2,385.99 or Free with Kobo Plus

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to
... Read more
Audiobook

Audiobook

The Voltage Effect

by John A List ...

Narrated by Will Damron ...

Unabridged

8 hours 26 min

Brought to you by Penguin.Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on ... Read more

₹1,681.09

Brought to you by Penguin.Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on
... Read more

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Recommended For You

Consumer Behaviour Audiobooks

The Referral Engine

Buyer Aware

The Things We Love

A mente acima do dinheiro

Kismat Ka Khel

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

Honest to Greatness

Real Influence

Mehengai Maar Gayi

Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

The Clubhouse Creator

The Middle-Class Millionaire

Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

Transformando a sua vida financeira

SELLANIMA

Metail Economy, The

Discount Shopping Express

Beyond a Passion for Excellence

Like

Behavioral Economics for Marketers

Daylight Robbery

Small Is Beautiful

Buyer Personas

The Voltage Effect