Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Pre-Suasion

Channeling Attention for Change

by Robert Cialdini, Ph.D. ...

Narrated by John Bedford Lloyd ...

Unabridged

9 hours 24 min

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

$25.99 USD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Read more
Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$45.99 USD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$21.99 USD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$20.00 USD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

$12.95 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Read more
Audiobook

Winning on Purpose

The Unbeatable Strategy of Loving Customers

by Fred Reichheld ...

Narrated by Walter Dixon ...

Unabridged

8 hours 37 min

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Read more

$19.99 USD

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital
... Read more
Audiobook

Richistan

A Journey Through the American Wealth Boom and the Lives of the New Rich

by Robert Frank ...

Narrated by Dick Hill ...

Unabridged

7 hours 33 min

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan tells the real story of a new gilded age. The recent explosion of wealth has created a new breed of multimillionaires. Ed Bazinet, for example, who turned miniature ceramic villages into a $250 million fortune. Or Tim Blixseth, who became a billionaire by trading remote stretches of ... Read more

$16.99 USD

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan tells the real story of a new gilded age. The recent explosion of wealth has created a new breed of multimillionaires. Ed Bazinet, for example, who turned miniature ceramic villages into a $250 million fortune. Or Tim Blixseth, who became a billionaire by trading remote stretches of
... Read more
Audiobook

Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer ...

Narrated by Jay Baer ...

Unabridged

5 hours 36 min

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Read more

$27.99 USD

Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$17.99 USD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

by Steve Dey ...

Narrated by Russell Newton ...

Unabridged

6 hours 37 min

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Read more

$7.99 USD or Free with Kobo Plus

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t
... Read more
Audiobook

Art of Psychological Warfare, The

Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

by Christopher Kingler ...

Narrated by Russell Newton ...

Unabridged

3 hours 3 min

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Read more

$5.99 USD or Free with Kobo Plus

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare
... Read more
Audiobook

Too Much Information

Understanding What You Don’t Want to Know

by Cass R. Sunstein ...

Narrated by Tristan Morris ...

Unabridged

6 hours 1 min

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically ... Read more

$15.99 USD

The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically
... Read more
Audiobook

El punto clave (The Tipping Point)

Cómo los pequeños detalles pueden marcar una gran diferencia

by Malcolm Gladwell ...

Narrated by Edson Matus ...

Unabridged

9 hours 6 min

¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Read more

$16.99 USD

¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los
... Read more
Audiobook

Blindsight

The (Mostly) Hidden Ways Marketing Reshapes Our Brains

by Matt Johnson PhD, Prince Ghuman ...

Narrated by Roger Wayne ...

Unabridged

9 hours

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Read more

$19.95 USD or Free with Kobo Plus

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than
... Read more
Audiobook

Chinese tourists - what do they want?

Facts, ideas and successful examples

by Ingemar Fredriksson ...

Narrated by Richard Kemp ...

Unabridged

10 hours 54 min

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group ... Read more

$19.99 USD

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group
... Read more
Audiobook

Giv din teenager gode pengevaner

by Anne Juel Jørgensen ...

Narrated by Katrine Bach ...

Unabridged

3 hours 41 min

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Read more

$21.99 USD

Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller,
... Read more
Audiobook

Tilt

Shifting Your Strategy from Products to Customers

by Niraj Dawar ...

Narrated by Walter Dixon ...

Unabridged

6 hours 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Read more

$27.99 USD

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Read more
Audiobook

The Native Advertising Advantage

Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

by Mike Smith ...

Unabridged

5 hours 8 min

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry ... Read more

$15.99 USD

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry
... Read more
Audiobook

More From Less

How We Learned to Create More Without Using More

by Andrew McAfee ...

Narrated by Andrew McAfee ...

Unabridged

7 hours 57 min

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Read more

$19.99 USD

**From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests,
... Read more
Audiobook

Winning Tomorrow's Customer

How to Build Customer Experience as a Competitive Advantage

by Kari Korkiakoski ...

Narrated by Narrated by an AI-generated voice based on Kari Korkiakoski’s voice ...

Unabridged

2 hours 53 min

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... Read more

$11.99 USD or Free with Kobo Plus

Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they
... Read more
Audiobook

Today Is The Day

by OBOM A. BOWEN ...

Narrated by Mark Bramhall ...

Unabridged

4 hours 53 min

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Read more

$17.99 USD or Free with Kobo Plus

The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and
... Read more
Audiobook

Rahan anatomia

by Mikko Huotari, Mika Tuominen ...

Narrated by Juhani Rajalin ...

Unabridged

10 hours 54 min

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää ... Read more

$17.29 USD

Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää
... Read more
Audiobook

Pahan päivän varalle

by Mari Koistinen, Matti Pikkujämsä, Eevaliina Rusanen ...

Narrated by Satu Paavola ...

Unabridged

4 hours 18 min

Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän ... Read more

$17.49 USD

Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän
... Read more
Audiobook

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis, Morgan Brown ...

Narrated by Sean Ellis, Morgan Brown ...

Unabridged

10 hours 43 min

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

$20.00 USD

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
... Read more

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Consumer Behaviour Audiobooks

Show: