Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

$12.95 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Read more
Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$45.99 USD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

The Predictably Irrational

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

Narrated by Simon Jones ...

Unabridged

7 hours 24 min

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — ... Read more

$23.99 USD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” —
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$21.99 USD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$20.00 USD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$26.00 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$17.99 USD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

How to be Strategic

by Fred Pelard ...

Narrated by Jon Glover ...

Unabridged

7 hours 43 min

Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at ... Read more

$17.99 USD

Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at
... Read more
Audiobook

Social Proof Secrets

Creating trust and authority in your industry

by Ahmed Musa ...

Narrated by Digital Voice Archie G ...

Unabridged

4 hours 16 min

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position ... Read more

$8.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Social Proof Secrets explores the psychological power of social proof—the phenomenon where people tend to follow the actions of others—and how businesses can use it to establish trust and authority in their industry. This book dives into how testimonials, reviews, case studies, and user-generated content can influence consumer behavior and position
... Read more
Audiobook

How Corporations Quietly Control Your Mind

by Marcus Sterling ...

Narrated by AI Voice Michael Vincent ...

Unabridged

45 min

This audiobook is narrated by an AI Voice. Expose the sophisticated psychological techniques corporations use to influence your thoughts, desires, and behaviors without your conscious awareness. This disturbing audiobook reveals how companies spend billions researching human psychology specifically to manipulate consumer decisions and manufacture demand for products you never needed. Learn about ... Read more

$1.99 USD or Free with Kobo Plus

This audiobook is narrated by an AI Voice. Expose the sophisticated psychological techniques corporations use to influence your thoughts, desires, and behaviors without your conscious awareness. This disturbing audiobook reveals how companies spend billions researching human psychology specifically to manipulate consumer decisions and manufacture demand for products you never needed. Learn about
... Read more
Audiobook

When Gadgets Betray Us

The Dark Side of Our Infatuation With New Technologies

by Robert Vamosi ...

Narrated by Sean Pratt ...

Unabridged

8 hours 45 min

Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy ... Read more

$29.98 USD

Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy
... Read more
Audiobook

Digital Strategy: Learn To Transform Your Business for the Digital Age

by Mark Robertson ...

Narrated by Nick Dolle ...

Unabridged

25 min

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your ... Read more

$8.69 USD or Free with Kobo Plus

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today!Today only, get this audio bestseller for a special price.This audio program contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your
... Read more
Audiobook

Redefining Retail

10 Guiding Principles for a Post-Digital World

by Philip Kotler, Giuseppe Stigliano ...

Narrated by Steve Menasche ...

Unabridged

9 hours 53 min

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value ... Read more

$19.99 USD

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value
... Read more
Audiobook

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

by Steve Dey ...

Narrated by Russell Newton ...

Unabridged

6 hours 37 min

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Read more

$7.69 USD or Free with Kobo Plus

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t
... Read more
Audiobook

Exceeding Customer Expectations

What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

by Kirk Kazanjian ...

Narrated by Alan Sklar ...

Abridged

6 hours 25 min

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER ... Read more

$15.00 USD

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER
... Read more
Audiobook

Honest to Greatness

How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

by Peter Kozodoy, Sharon Lechter ...

Narrated by Peter Kozodoy, Coleen Marlo ...

Unabridged

In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested ... Read more

$35.99 USD

In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested
... Read more
Audiobook

Secondhand

Travels in the New Global Garage Sale

by Adam Minter ...

Unabridged

9 hours 59 min

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated PressDownsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the ... Read more

$22.99 USD

PRE-ORDER

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated PressDownsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the
... Read more
Audiobook

Treasure Hunt

Inside the Mind of the New Consumer

by Michael J. Silverstein, John Butman ...

Narrated by John H. Mayer ...

Unabridged

9 hours 19 min

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Read more

$15.00 USD

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an
... Read more
Audiobook

The Deciding Factor

The Power of Analytics to Make Every Decision a Winner

by Josh Larry, Nash E. Rosenberger ...

Narrated by Scott Peterson ...

Unabridged

5 hours 13 min

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions.In this groundbreaking book, Larry Rosenberger and ... Read more

$24.98 USD

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions.In this groundbreaking book, Larry Rosenberger and
... Read more
Audiobook

Tilt

Shifting Your Strategy from Products to Customers

by Niraj Dawar ...

Narrated by Walter Dixon ...

Unabridged

6 hours 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Read more

$27.98 USD

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Read more
Audiobook

Kismat Ka Khel

by Vivek Kaul ...

Narrated by Vivek Kaul ...

Series Audiobook 7 - Economics, Ek Prem Katha
Unabridged

26 min

सच ही कहा है किसी ने, किस्मत की हवा कभी गर्म कभी नरम! क्या है सफलता और किस्मत का कनेक्शन? क्यों जरूरी है किस्मत और सफलता के इस खेल को समझना? क्या वाकई सफलता, किस्मत के भरोसे हासिल हो सकती है? क्या है ये पूरा चक्रव्यूह, जानिये इस एपिसोड में. ... Read more

$4.10 USD

सच ही कहा है किसी ने, किस्मत की हवा कभी गर्म कभी नरम! क्या है सफलता और किस्मत का कनेक्शन? क्यों जरूरी है किस्मत और सफलता के इस खेल को समझना? क्या वाकई सफलता, किस्मत के भरोसे हासिल हो सकती है? क्या है ये पूरा चक्रव्यूह, जानिये इस एपिसोड में.
... Read more
Audiobook

The Art of Excellent Products

Enchanting Customers with Premium Brand Experiences

by Riccardo Illy ...

Narrated by Sam Rushton ...

Unabridged

6 hours 16 min

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business ... Read more

$23.99 USD

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business
... Read more
Audiobook

How to Change Minds

The Art of Influence without Manipulation

by Rob Jolles ...

Narrated by Rob Jolles ...

Unabridged

4 hours 51 min

Persuade, Don’t Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ... Read more

$27.98 USD

Persuade, Don’t Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and
... Read more
Audiobook

The Lean Entrepreneur

How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

by Brant Cooper, Patrick Vlaskovits ...

Narrated by Erik Synnestvedt ...

Unabridged

10 hours 35 min

You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one.Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.Many in ... Read more

$34.98 USD

You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one.Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.Many in
... Read more

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Consumer Behaviour Audiobooks

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