Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini ...

Narrated by Robert B. Cialdini ...

Unabridged

20 hours 43 min

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

$45.99 USD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of
... Read more
Audiobook

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

Narrated by Don Leslie ...

Unabridged

7 hours 22 min

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Read more

$17.99 USD

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... Read more
Audiobook

Pre-Suasion

Channeling Attention for Change

by Robert Cialdini, Ph.D. ...

Narrated by John Bedford Lloyd ...

Unabridged

9 hours 24 min

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Read more

$25.99 USD

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and
... Read more
Audiobook

The Data Detective

Ten Easy Rules to Make Sense of Statistics

by Tim Harford ...

Narrated by Tim Harford ...

Unabridged

10 hours 24 min

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

$20.99 USD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$21.99 USD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Clean

The New Science of Skin

by James Hamblin ...

Narrated by Barrett Leddy ...

Unabridged

7 hours 11 min

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this ... Read more

$17.99 USD

**Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this
... Read more
Audiobook

The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$17.50 USD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$26.00 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Reengineering Retail

by Doug Stephens ...

Narrated by Doug Stephens ...

Unabridged

7 hours 31 min

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Read more

$17.99 USD or Free with Kobo Plus

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Read more
Audiobook

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

by Steve Dey ...

Narrated by Russell Newton ...

Unabridged

6 hours 37 min

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Read more

$7.99 USD or Free with Kobo Plus

How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$17.99 USD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

Art of Psychological Warfare, The

Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

by Christopher Kingler ...

Narrated by Russell Newton ...

Unabridged

3 hours 3 min

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare ... Read more

$5.99 USD or Free with Kobo Plus

Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare
... Read more
Audiobook

How to be Strategic

by Fred Pelard ...

Narrated by Jon Glover ...

Unabridged

7 hours 43 min

Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at ... Read more

$17.99 USD

Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at
... Read more
Audiobook

Blindsight

The (Mostly) Hidden Ways Marketing Reshapes Our Brains

by Matt Johnson PhD, Prince Ghuman ...

Narrated by Roger Wayne ...

Unabridged

9 hours

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than ... Read more

$19.95 USD or Free with Kobo Plus

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than
... Read more
Audiobook

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford ...

Narrated by April Dunford ...

Unabridged

3 hours 31 min

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Read more

$7.99 USD

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome,
... Read more
Audiobook

50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

Descubre cómo aplicar principios de economía conductual para tomar decisiones más inteligentes y efectivas en solo 7 minutos

by Nietsnie Trebla ...

Narrated by Voz Digital Sara G ...

Unabridged

8 hours 51 min

Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar ... Read more

$2.99 USD or Free with Kobo Plus

Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar
... Read more
Audiobook

How Confidence Works

The new science of self-belief

by Ian Robertson ...

Narrated by Ian Robertson ...

Unabridged

9 hours 46 min

Brought to you by Penguin.Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is th... ... Read more

$17.99 USD

Brought to you by Penguin.Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is th...
... Read more
Audiobook

Cheap

The High Cost of Discount Culture

by Ellen Ruppel Shell ...

Narrated by Lorna Raver ...

Unabridged

11 hours 33 min

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability ... Read more

$20.99 USD

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability
... Read more
Audiobook

High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

by Micah Solomon ...

Narrated by Micah Solomon, Sean Pratt ...

Unabridged

6 hours 7 min

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of ... Read more

$27.99 USD

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of
... Read more
Audiobook

Choose

The Single Most Important Decision Before Starting Your Business

by Ryan Levesque ...

Narrated by Ryan Levesque ...

Unabridged

4 hours 32 min

For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional ... Read more

$10.99 USD

For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional
... Read more
Audiobook

What Americans Really Want...Really

The Truth About Our Hopes, Dreams, and Fears

by Dr. Frank Luntz ...

Narrated by Dr. Frank Luntz, L.J. Ganser ...

Unabridged

11 hours 43 min

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market ... Read more

$31.99 USD

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market
... Read more
Audiobook

HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

by Matthew Varner ...

Narrated by dms ...

Unabridged

7 hours 9 min

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for ... Read more

$14.99 USD or Free with Kobo Plus

Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for
... Read more
Audiobook

Tilt

Shifting Your Strategy from Products to Customers

by Niraj Dawar ...

Narrated by Walter Dixon ...

Unabridged

6 hours 1 min

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Read more

$27.99 USD

Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor,
... Read more
Audiobook

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

by M.V. Milan ...

Narrated by Marcus Mulenga ...

Unabridged

28 min

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business ... Read more

$4.99 USD or Free with Kobo Plus

Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business
... Read more

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Consumer Behaviour Audiobooks

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