Consumer Behaviour in Marketing & Sales & Business & Finance Audiobooks

Audiobook

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

Narrated by Don Leslie ...

Unabridged

7 hours 22 min

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Read more

$17.99 USD

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... Read more
Audiobook

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

by James Surowiecki ...

Narrated by Erik Singer ...

Abridged

5 hours 53 min

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Read more

$12.95 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Read more
Audiobook

The Data Detective

Ten Easy Rules to Make Sense of Statistics

by Tim Harford ...

Narrated by Tim Harford ...

Unabridged

10 hours 24 min

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

$20.99 USD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Read more
Audiobook

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

by Ben McKenzie, Jacob Silverman ...

Narrated by Ben McKenzie ...

Unabridged

10 hours 33 min

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Read more

$21.99 USD or Free with Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Read more
Audiobook

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Narrated by Joey Coleman ...

Unabridged

9 hours 28 min

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$20.00 USD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
Audiobook

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

9 hours 27 min

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$26.00 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more
Audiobook

Think Big

Take Small Steps and Build the Future You Want

by Grace Lordan ...

Narrated by Grace Lordan ...

Unabridged

7 hours 35 min

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace ... Read more

$17.99 USD

Brought to you by Penguin.What are you doing today to make your dream future come true?We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small.Drawing on cutting-edge research from behavioural science, Dr Grace
... Read more
Audiobook

How to be Strategic

by Fred Pelard ...

Narrated by Jon Glover ...

Unabridged

7 hours 43 min

Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at ... Read more

$17.99 USD

Brought to you by Penguin.Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at
... Read more
Audiobook

AI Made Simple

How Artificial Intelligence Is Changing Your Life (Even If You Don’t Notice)

by Alessandro Totaro ...

Narrated by Digital Voice Maxwell G ...

Series Audiobook 1 - Living with AI – How Artificial Intelligence Transforms Your Life
Unabridged

1 hour 56 min

This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence ... Read more

$2.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Artificial intelligence is no longer a sci-fi concept: it is already part of your daily life, often without you even realizing it. It decides what content you see online, suggests what to buy, influences your work, your studies, and even your everyday choices.AI Made Simple is the first volume in the series Living with AI – How Artificial Intelligence
... Read more
Audiobook

Uncopyable You

CREATE A PERSONAL BRAND THAT GETS PEOPLE TO KNOW YOU, LIKE YOU, TRUST YOU, AND REMEMBER YOU!

by Steve Miller, Kay Miller ...

Narrated by Steve Miller, Kay Miller ...

Series Audiobook 4 - Marketing and Sales Brand-Building Strategies that Work
Unabridged

3 hours 56 min

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that ... Read more

$9.99 USD or Free with Kobo Plus

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that
... Read more
Audiobook

The Forever Transaction

How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

by Robbie Kellman Baxter ...

Unabridged

6 hours 16 min

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to ... Read more

$19.99 USD

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to
... Read more
Audiobook

ICONIC

How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

by Scott McKain ...

Narrated by Scott McKain ...

Unabridged

5 hours 14 min

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become ... Read more

$19.99 USD

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become
... Read more
Audiobook

Comment l’Institution Formate l’Individu

by Eric Giegelmann ...

Narrated by Voix Numérique Fabien G ...

Series Audiobook 11 - Histoire, société et politique
Unabridged

2 hours 15 min

Ce livre audio est narré par une voix numérique.Sommes-nous vraiment libres de penser par nous-mêmes ?Depuis l’enfance, l’individu évolue dans un monde façonné par des institutions : école, religion, État, entreprise, médias, technologies... Toutes contribuent, souvent à notre insu, à définir ce que nous croyons, pensons et faisons.Ce livre propose une plongée lucide au cœur des mécanismes de ... Read more

$2.99 USD or Free with Kobo Plus

Ce livre audio est narré par une voix numérique.Sommes-nous vraiment libres de penser par nous-mêmes ?Depuis l’enfance, l’individu évolue dans un monde façonné par des institutions : école, religion, État, entreprise, médias, technologies... Toutes contribuent, souvent à notre insu, à définir ce que nous croyons, pensons et faisons.Ce livre propose une plongée lucide au cœur des mécanismes de
... Read more
Audiobook

The Global Code

How a New Culture of Universal Values Is Reshaping Business and Marketing

by Clotaire Rapaille ...

Narrated by AI Voice ...

Unabridged

9 hours 8 min

This program is read by an AI-based synthesized voice.For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the ... Read more

$26.99 USD

This program is read by an AI-based synthesized voice.For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the
... Read more
Audiobook

Act Now

How Successful Consultants Thrive During Chaos and Uncertainty

by Michael Zipursky ...

Narrated by Derek Denton ...

Unabridged

1 hour 13 min

In times of chaos and uncertainty, some freeze up or falter, but others rise up and prosper. When you’re struggling with doubt and fear, when your self-esteem and confidence are waning, this book provides a proven path for not only managing the chaos but thriving.In ACT NOW bestselling author and CEO of Consulting Success®, Michael Zipursky shares insights from industry experts Rita McGrath, Jill ... Read more

$9.99 USD or Free with Kobo Plus

In times of chaos and uncertainty, some freeze up or falter, but others rise up and prosper. When you’re struggling with doubt and fear, when your self-esteem and confidence are waning, this book provides a proven path for not only managing the chaos but thriving.In ACT NOW bestselling author and CEO of Consulting Success®, Michael Zipursky shares insights from industry experts Rita McGrath, Jill
... Read more
Audiobook

Selling With Heart: Growing Your Business With Authenticity and Trust

by Kym Cousins ...

Narrated by Kym Cousins ...

Unabridged

5 hours 43 min

Today, more than ever, buyers are craving ‘human-to-human’ contact and the meaningful connections that have been lost in the big wide world of overly curated social media, and impersonal chat bots.This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset ... Read more

$8.99 USD or Free with Kobo Plus

Today, more than ever, buyers are craving ‘human-to-human’ contact and the meaningful connections that have been lost in the big wide world of overly curated social media, and impersonal chat bots.This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset
... Read more
Audiobook

Green Green Green

19 Customer-Centric Philosophies to Drive Your Dealerships' Growth

by Jason Quenneville ...

Narrated by Ax Norman ...

Unabridged

6 hours 37 min

Exceed customer expectations, every time.As a car dealership owner or executive, what’s your plan for retaining customers and increasing sales numbers year after year? Do you truly understand both your customers and employees? Do you know their needs, wants, and motivations?If you haven’t found your secret weapon for streamlined operations and exceptional customer relations, this book is for you. ... Read more

$11.99 USD or Free with Kobo Plus

Exceed customer expectations, every time.As a car dealership owner or executive, what’s your plan for retaining customers and increasing sales numbers year after year? Do you truly understand both your customers and employees? Do you know their needs, wants, and motivations?If you haven’t found your secret weapon for streamlined operations and exceptional customer relations, this book is for you.
... Read more
Audiobook

Без раздумий: Скрытые силы, заставляющие нас покупать

by Гарри Беквит ...

Narrated by Алексей Субботин ...

Unabridged

8 hours 19 min

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют ... Read more

$8.99 USD or Free with Kobo Plus

О нас и о том, что движет нашим неосознанным выбором. Как правило, решение о покупке мы принимаем на уровне ощущений, иногда за считаные секунды, а потом логически подгоняем обоснование под принятое решение. Часто даже дорогие вещи мы покупаем, руководствуясь эмоциями, а не трезвым расчетом. Отвечая на множество неожиданных вопросов, книга помогает понять, как мастера маркетинга умело управляют
... Read more
Audiobook

Conversations That Sell

Collaborate with Buyers and Make Every Conversation Count

by Nancy Bleeke ...

Narrated by Rose Itzcovitz ...

Unabridged

6 hours 51 min

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the ... Read more

$27.98 USD

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the
... Read more
Audiobook

100 Proven Ways to Acquire and Keep Clients for Life

The Path to Permanent Business Success

by C. Richard Weylman, Milton Pedraza ...

Narrated by Steve Menasche ...

Unabridged

4 hours 45 min

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and ... Read more

$12.99 USD

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and
... Read more
Audiobook

The Exponential Age

How Accelerating Technology Is Transforming Business, Politics, and Society

by Azeem Azhar ...

Narrated by Azeem Azhar ...

Unabridged

9 hours 44 min

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold exploration and call-to-arms over the widening gap between AI, automation, and big data—and our ability to deal with its effectsWe are living in the first exponential age.High-tech innovations are created at a dazzling speed; technological forces we barely understand remake our homes ... Read more

$19.95 USD

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold exploration and call-to-arms over the widening gap between AI, automation, and big data—and our ability to deal with its effectsWe are living in the first exponential age.High-tech innovations are created at a dazzling speed; technological forces we barely understand remake our homes
... Read more
Audiobook

Hidden YES, The

Decoding Consumer Psychology to Boost Sales in Finance and Insurance

by Matt Sucha ...

Narrated by Tim Morgan ...

Unabridged

5 hours 54 min

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers ... Read more

$11.50 USD or Free with Kobo Plus

Why do customers hesitate or walk away even when the offer is great?How do you sell more without cutting prices or adding benefits?What are the three critical mistakes that ruin most sales efforts?The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers.Packed with real-world case studies, this book shows you how to remove the invisible barriers
... Read more
Audiobook

Bigger Than This: How to Turn Any Venture into an Admired Brand

by Fabian Geyrhalter ...

Narrated by Fabian Geyrhalter ...

Unabridged

1 hour 42 min

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand ... Read more

$5.39 USD or Free with Kobo Plus

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand
... Read more
Audiobook

Dumb Money

The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

by Ben Mezrich ...

Narrated by Fajer Al-Kaisi ...

Unabridged

7 hours 46 min

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit ... Read more

$24.99 USD

**Named a Best Book of the Year by New York Post!The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter.**Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit
... Read more

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Consumer Behaviour Audiobooks

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