Skip to main content
Search Button
India Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...

Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1671 Results
Skip side bar filters

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • How To Win Friends and Influence People

    by Dale Carnegie ...
    INTERNATIONAL BESTSELLEROVER 30 MILLION COPIES SOLD WORLDWIDEHow to Win Friends and Influence People by bestselling author Dale Carnegie is one of the most groundbreaking selfhelp books of all time. This book has now sold over 30 million copies worldwide, helping and inspiring millions of readers along the way in achieving their true potential.According to Carnegie, the ability to communicate ... Read more

    ₹44.45 or Free with Kobo Plus

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    ₹601.08

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    ₹916.97

  • Crystallizing Public Opinion

    by Edward L. Bernays, GP Editors ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations.Few books have had the same subdued impact as 'Crystallizing Public Opinion' by Edward L. Bernays. It is a ground-breaking and, as history has demonstrated, influential manual on the most important concepts of mass persuasion that was first published in 1923. This famous ... Read more

    ₹51.92

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    ₹1,089.95

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    by Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Read more

    ₹1,421.53

  • The Oxford Handbook of Corporate Reputation

    Edited by Michael L. Barnett, Timothy G. Pollock ...
    Series series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Read more

    ₹2,421.11

  • Perfect Phrases for Customer Service, Second Edition

    by Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Read more

    ₹1,348.85

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    ₹977.97

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Read more

    ₹1,051.01

  • Effective Financial Communication

    Key Concepts, Empirical Insights, and Implications for Practice

    by Christian Pieter Hoffmann, Nadine Strauß ...
    Series series Routledge Open Business and Economics
    Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and ... Read more

    Free

  • Secrets of Great Public Speakers Exposed!

    by Dale Beaumont ...
    IN THIS BOOK YOU WILL DISCOVER...Why the ability to communicate in public is critical to your success.The essential skills all successful speakers have in common.How to overcome fear and project confidence to your audience.How to plan and structure a presentation for maximum impact.How to use the right type of humour and have your audience in stitches.Simple techniques to communicate subconscious ... Read more

    ₹1,674.00 or Free with Kobo Plus

  • The State and 'Globalization'

    Comparative Studies of Labour and Capital in National Economies

    Edited by Martin Upchurch ...
    Series series Routledge Studies in Employment and Work Relations in Context
    This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy. It covers ten countries and examines the tensions and contradictions caused by neo-liberal market agendas. The authors express concern at the potentially ravaging effects of market deregulation on organized labour and present a critical ... Read more

    ₹6,636.15

  • Negotiation with Different Cultures

    by Chris Krause ...
    This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different ... Read more

    ₹962.51

  • Smart informieren

    by Nadja Bungard ...
    Series series Smartes Businesswissen
    Sie haben ein Unternehmen gegründet und wollen es bekannter machen? In diesem E-Book Smart informieren von Nadja Bungard erfahren Sie, was Sie dafür tun können und womit Sie am besten anfangen sollten. Sie bekommen weiterführende Links sowie Hinweise auf hilfreiche Tools und Literaturangebote ergänzen den Inhalt. Sie werden smart informiert von der Planung über konkrete Maßnahmen bis zur ... Read more

    ₹519.00 or Free with Kobo Plus

  • Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    by Margot Opdycke Lamme ...
    Series series Routledge Research in Public Relations
    Winner of The American Journalism Historians Association Book of the Year Award, 2015This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin ... Read more

    ₹7,599.62

  • Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination

    Edited by Romy Fröhlich ...
    Series series Routledge Research in Communication Studies
    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, ... Read more

    ₹6,636.15

  • Invisible No More: The Proven System for Founders to Build a Magnetic Personal Brand That Wins Trust and Capital

    by Lillian Ashbourne ...
    In today’s competitive startup world, it’s not just your product that investors and customers buy into—it’s you. A powerful personal brand is no longer optional for founders; it’s the difference between being overlooked and being remembered, funded, and followed.Invisible No More equips entrepreneurs with a proven framework to craft a brand identity that is authentic, credible, and compelling. ... Read more

    ₹543.43 or Free with Kobo Plus

  • Public Relations and the Rise of AI

    Edited by Regina Luttrell, Adrienne A. Wallace ...
    This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to ... Read more

    ₹6,207.95

  • History of PR in Canada

    An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada

    by Sandra L. Braun, Ella Palin, Hannah Farrow ...
    Series series The History of Public Relations
    A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context.A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and ... Read more

    ₹3,424.59