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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1694 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    ₹601.08

  • How To Win Friends and Influence People

    by Dale Carnegie ...
    INTERNATIONAL BESTSELLEROVER 30 MILLION COPIES SOLD WORLDWIDEHow to Win Friends and Influence People by bestselling author Dale Carnegie is one of the most groundbreaking selfhelp books of all time. This book has now sold over 30 million copies worldwide, helping and inspiring millions of readers along the way in achieving their true potential.According to Carnegie, the ability to communicate ... Read more

    ₹46.94 or Free with Kobo Plus

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

    ₹968.30

  • Crystallizing Public Opinion

    by Edward L. Bernays, GP Editors ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations.Few books have had the same subdued impact as 'Crystallizing Public Opinion' by Edward L. Bernays. It is a ground-breaking and, as history has demonstrated, influential manual on the most important concepts of mass persuasion that was first published in 1923. This famous ... Read more

    ₹51.92

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Read more

    ₹1,077.45

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    ₹991.42

  • Effective Financial Communication

    Key Concepts, Empirical Insights, and Implications for Practice

    by Christian Pieter Hoffmann, Nadine Strauß ...
    Series series Routledge Open Business and Economics
    Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and ... Read more

    Free

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    by Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Read more

    ₹1,422.36

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    ₹1,150.96

  • The Oxford Handbook of Corporate Reputation

    Edited by Michael L. Barnett, Timothy G. Pollock ...
    Series series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Read more

    ₹2,421.11

  • Charity Marketing

    Contemporary Issues, Research and Practice

    Edited by Fran Hyde, Sarah-Louise Mitchell ...
    Series series Routledge Studies in Marketing
    Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse ... Read more

    ₹6,668.68

  • Public Relations: A Mini Guide

    by Ivan Theodoulou ...
    What is public relations?Even if you have never worked in public relations before, this eBook mini guide explains what PR is all about and why it can be a valuable tool for any company looking to make an impact in the market. Whether you are a small business owner interested in using PR to boost awareness about your company, or someone keen to learn more about the subject, this eBook is for you ... Read more

    Was ₹436.00 Now ₹190.00

  • #SOCIAL MEDIA PR tweet Book01

    by Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Read more

    ₹1,183.06

  • The New Review Economy

    Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

    by Alison N. Novak ...
    Series series Routledge Focus on Public Relations
    This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze ... Read more

    ₹3,842.49

  • Trust Signals

    Brand Building in a Post-Truth World

    by Scott Baradell ...
    What is a trust signal?Let's say you're interested in a book you aren't familiar with-this book, for example.Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Read more

    ₹790.20

  • Werbung und PR im digitalen Zeitalter

    Grenzen, Übergänge und neue Formate

    Edited by Martin Nielsen, Marianne Grove Ditlevsen, Anne Grethe Julius Pedersen ...
    Series series Social Science and Law (German Language)
    Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus. Vor allem Übergänge zwischen analogen und digitalen Kommunikationsformen stehen im Brennpunkt. Zentrales Anliegen ist die Erörterung von Potenzialen und Beschränkungen von herkömmlichen und neuen Formaten u.a. in Bezug auf Meinungsführer (Influencer), soziale Netzwerke (Social Media ... Read more

    ₹4,521.75

  • CHIEFS

    by Neil Flett ...
    CHIEFS is a communication handbook for those in the c-suite, who's very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.Author Neil Flett has drawn on 45 years in journalism, public relations then management training to provide the critical communication tips they don't teach in workshops: How ... Read more

    ₹2,147.90 or Free with Kobo Plus

  • Marketing Demystified

    by Donna Anselmo ...
    Series series Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

    ₹2,769.68

  • Corporate Public Relations

    A New Historical Perspective

    by Marvin N. Olasky ...
    Series series Routledge Communication Series
    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the ... Read more

    ₹8,251.34

  • Inbound PR - Dịch chuyển hoạt động PR theo mô hình Inbound

    Bộ Inbound

    by Iliyana Stareva ...
    Series series Bộ Inbound
    Inbound PR là cuốn sách sẽ thay đổi hoàn toàn công việc kinh doanh của bạn. Ngày nay, nhận thức và hành vi của khách hàng đã thay đổi hoàn toàn. Những chiến lược PR truyền thống đang dần trở nên kém hiệu quả.Khách hàng không muốn trở thành đối tượng "bị" tiếp thị. Thay vào đó, họ muốn đưa ra lựa chọn của riêng mình, dựa trên những kết quả tìm kiếm thông tin và trải nghiệm trên môi trường trực ... Read more

    ₹382.00