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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1679 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    ₹601.08

  • How To Win Friends and Influence People

    by Dale Carnegie ...
    INTERNATIONAL BESTSELLEROVER 30 MILLION COPIES SOLD WORLDWIDEHow to Win Friends and Influence People by bestselling author Dale Carnegie is one of the most groundbreaking selfhelp books of all time. This book has now sold over 30 million copies worldwide, helping and inspiring millions of readers along the way in achieving their true potential.According to Carnegie, the ability to communicate ... Read more

    ₹47.20 or Free with Kobo Plus

  • Crystallizing Public Opinion

    by Edward L. Bernays, GP Editors ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations.Few books have had the same subdued impact as 'Crystallizing Public Opinion' by Edward L. Bernays. It is a ground-breaking and, as history has demonstrated, influential manual on the most important concepts of mass persuasion that was first published in 1923. This famous ... Read more

    ₹51.92

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    ₹973.61

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • Secrets of Great Public Speakers Exposed!

    by Dale Beaumont ...
    IN THIS BOOK YOU WILL DISCOVER...Why the ability to communicate in public is critical to your success.The essential skills all successful speakers have in common.How to overcome fear and project confidence to your audience.How to plan and structure a presentation for maximum impact.How to use the right type of humour and have your audience in stitches.Simple techniques to communicate subconscious ... Read more

    ₹1,674.00 or Free with Kobo Plus

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    ₹996.97

  • Effective Financial Communication

    Key Concepts, Empirical Insights, and Implications for Practice

    by Christian Pieter Hoffmann, Nadine Strauß ...
    Series series Routledge Open Business and Economics
    Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and ... Read more

    Free

  • Perfect Phrases for Customer Service, Second Edition

    by Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Read more

    ₹1,432.27

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    ₹1,157.33

  • The Oxford Handbook of Corporate Reputation

    Edited by Michael L. Barnett, Timothy G. Pollock ...
    Series series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Read more

    ₹2,421.11

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    by Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Read more

    ₹1,417.40

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Read more

    ₹1,097.62

  • Closing the Deal

    Techniques for Winning Sales Conversations

    by Gaurav Gupta ...
    Book title: Closing the Deal: Techniques for Winning Sales ConversationsThe ultimate guide for anyone looking to master the art of closing in sales. Whether you're a seasoned professional or new to the field, this book provides actionable techniques and strategies to help you close more deals, build lasting client relationships, and overcome objections with confidence.Inside, you'll learn how to ... Read more

    ₹453.55 or Free with Kobo Plus

  • Inteligencia emocional en una semana

    by José Mª Acosta ...
    Series series En una semana
    El concepto de inteligencia emocional ha alcanzado un notable éxito en los últimos años. Con él nos referimos a la capacidad de sentir, entender, controlar y modificar estados de ánimo en uno mismo y en los demás. Este libro le servirá de introducción a conceptos tan interesantes dentro de esta especialidad como los mapas mentales, los tres cerebros o el lenguaje de las emociones. ... Read more

    ₹619.00

  • Social Media

    How to Engage, Share, and Connect

    by Regina Luttrell ...
    WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors AssociationReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters ... Read more

    ₹2,566.49

  • Turning Manners Into Money

    by robin marriott ...
    Are you wanting to earn client trust, positively increase office morale, retain and attract good relationships and make more money? We live in an ever- changing world with people moving to different places, social media evolutions and lack of education, and people sometimes need reminders and lessons to be successful in these different areas. This book even addresses a brain science that teaches ... Read more

    ₹834.00

  • Sustainability and Social Marketing Issues in Asia

    Edited by Farzana Quoquab, Jihad Mohammad ...
    The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing ... Read more

    ₹9,002.92

  • Discovery Guidebook PR Glossary

    by Lilian Sue ...
    Become a PR expert by building on your knowledge of the public relations industry with this powerful companion glossary to The Powerful Publicity Prescription!You'll learn how to define and harness some of the most popular public relations industry terms to elevate your PR campaigns to the next level, and achieve your goals on a consistent, long term basis in a sustainable way.The Discovery ... Read more

    ₹578.21 or Free with Kobo Plus

  • Code de la commande publique

    Partie législative - Deuxième partie : Marchés publics (droit français)

    by Various ...
    Découvrez le Code de la commande publique, Partie législative - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs aux marchés publics, offrant ainsi une référence précieuse pour les praticiens. Grâce à une présentation claire et structurée, ... Read more

    ₹1,999.00

  • Organizational Listening II

    Expanding the Concept, Theory, and Practice

    by Jim Macnamara ...
    The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new edition substantially expands the concept, theory, and practice. Organizational Listening II reports the research findings of the author’s Organizational Listening Project undertaken since the first edition, as well as ... Read more

    ₹4,360.56