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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1696 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    by Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    by Massimo Moruzzi ...
    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    by Massimo Moruzzi ...
    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    ₹601.08

  • How To Win Friends and Influence People

    by Dale Carnegie ...
    INTERNATIONAL BESTSELLEROVER 30 MILLION COPIES SOLD WORLDWIDEHow to Win Friends and Influence People by bestselling author Dale Carnegie is one of the most groundbreaking selfhelp books of all time. This book has now sold over 30 million copies worldwide, helping and inspiring millions of readers along the way in achieving their true potential.According to Carnegie, the ability to communicate ... Read more

    ₹46.94 or Free with Kobo Plus

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

    ₹968.30

  • Crystallizing Public Opinion

    by Edward L. Bernays, GP Editors ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations.Few books have had the same subdued impact as 'Crystallizing Public Opinion' by Edward L. Bernays. It is a ground-breaking and, as history has demonstrated, influential manual on the most important concepts of mass persuasion that was first published in 1923. This famous ... Read more

    ₹51.92

  • How to Write a Book Introduction that Hooks Readers

    by IDONGESIT OKPOMBOR ...
    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    ₹991.42

  • Effective Financial Communication

    Key Concepts, Empirical Insights, and Implications for Practice

    by Christian Pieter Hoffmann, Nadine Strauß ...
    Series series Routledge Open Business and Economics
    Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and ... Read more

    Free

  • The Hypocrisy Trap

    How Changing What We Criticize Can Improve Our Lives

    by Michael Hallsworth ...
    **How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and ... Read more

    ₹1,422.36

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Read more

    ₹1,077.45

  • The Thank You Economy

    by Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    ₹1,150.96

  • The Oxford Handbook of Corporate Reputation

    Edited by Michael L. Barnett, Timothy G. Pollock ...
    Series series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Read more

    ₹2,421.11

  • Foreign Direct Investment and Strategic Alliances in Europe

    by Hong Liu ...
    Advance your business interests in the ever-changing European market!Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of ... Read more

    ₹5,651.25

  • Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

    hombres y mujeres de las tres pertenencias

    by Antonio Boccia ...
    Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad, ... Read more

    ₹382.25

  • EU-Interessenvertretung und Informalität

    Eine qualitativ-empirische Analyse anhand der Nachhaltigkeitsgesetzgebung der EU-Biokraftstoffpolitik

    by Julia Levasier ...
    Series series Social Science and Law (German Language)
    Das vorliegende Buch über politische Interessenvertretung behandelt anhand einer Fallstudie an der Schnittstelle zwischen EU-Verkehrs-, Klima- und Energiepolitik eine Forschungslücke der Kommunikationswissenschaft: Es wird untersucht, welche Bedeutung Informalität in der fachpolitischen EU-Interessenvertretung zukommt. Informalität wird sowohl in der öffentlichen Debatte als auch in der ... Read more

    ₹4,021.43

  • Case Studies in Crisis Communication

    International Perspectives on Hits and Misses

    Edited by Amiso M. George, Cornelius B. Pratt ...
    Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on ... Read more

    ₹10,399.25

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    ₹11,995.63

  • A Wall Street Guidebook for Journalism and Strategic Communication

    by Alecia Swasy ...
    A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you.Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how ... Read more

    ₹6,103.44

  • Preventing and Managing Disabling Injury at Work

    Edited by Terrence Sullivan, John Frank ...
    This unique reference reveals what works best in preventing workplace disability. Preventing and Managing Disabling Injury at Work examines the changing nature of the workplace and work force and includes recent information on effective early and staged multi-modal interventions in the workplace. The text also explores psychological risk perception and the essential linking of the workplace, ... Read more

    ₹11,190.58

  • Reputation Management Techniques in Public Relations

    Edited by Ayse Erdemir ...
    Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in ... Read more

    ₹19,364.26

  • From Numbers to Narratives that Transform Businesses

    Harnessing the Power of Data Visualization

    by Joe Perez ...
    This book shows the reader how to transform cold numbers into captivating narratives that drive business success. Master the art and science of data storytelling, blend logic with creativity, and turn insights into action. Learn to craft stunning visuals, navigate data-driven decisions, and infuse your data with key principles for maximum impact. This book is your roadmap to turning data from mere ... Read more

    ₹8,251.34

  • Mastering Fear: Effective Tricks And Strategies To Overcome Fear And Anxiety (That Actually Work)

    by Zeddy Zeddy ...
    Don't let fear hold you back any longer! In a world filled with uncertainty and challenges, mastering fear and anxiety is essential for leading a fulfilling and empowered life.This book, Mastering Fear, is a comprehensive document that offers practical, proven strategies for overcoming fear and anxiety, empowering readers to reclaim control of their lives and embrace a future filled with courage ... Read more

    ₹167.00 or Free with Kobo Plus