This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's ...

● Book IntroductionDiscovering the Touching Value of The Christmas Cake"The Christmas Cake" tells the heartwarming tale of its protagonist, "Sweet Chocolate Cake," as it discovers its own value and grows. Mr. Joe, the bakery owner, bakes the Sweet Chocolate Cake for Christmas. The cake becomes a special part of the Christmas party when Andy, the first customer, buys it. However, the cake sadly cries, not wanting to be eaten by people, but the friends around help it to realiz...

A self study exam preparatory guide for financial technical analysis certificationsWritten by the course director and owner of www.tradermasterclass.com, a leading source of live and online courses in trading, technical analysis, and money management, A Handbook of Technical Analysis: The Practitioner's Comprehensive Guide to Technical Analysis is the first financial technical analysis examination preparatory book in the market. It is appropriate for stude...

Enter the world of vibration trading with a new methodology for making more money, more safelyWhat if you could enter the markets and know, in advance, the exact value of trades needed to sustain a losing streak, by knowing their Martingale limits, to finally ensure a win? With Vibratrading you can. Applying the principles of "Boundedness" in conjunction with powerful stock/ETF diversification techniques, Vibratrading™ allows you to accomplish what most tr...

Engagement in the City: How Arts and Culture Impact Development in Urban Areas provides readers with numerous examples of ways that the arts can contribute to community development. Through the diverse backgrounds of its contributing authors - representing artists, art educators, and public administration scholars – the role of arts is explored as a contributing factor in strengthening communities. The book shows that the arts have the potential to positively impact a wide variety of devel...

Despite the velocity and scale of the cumulative changes of immigrant integration and receptivity infrastructures in fast growing regions of the United States, less research has focused on the new and evolving experiences in these regions in recent years. Editors Paul N. McDaniel and Darlene Xiomara Rodriguez and the contributors in Integration and Receptivity in Immigrant Gateway Metro Regions in the United States fill this gap through case studies of different types of immigrant...

This book is a collection of speeches presented at Singapore Perspectives 2019 by current players in international relations and leading academics and opinion shapers on how the post-Cold War world order, with emphasis on the relations between the United States and China, will affect small states like Singapore and countries in Southeast Asia — at local, national, and regional levels.It features speeches by prominent personalities, such as Singapore Minister for Foreign Affairs Dr Vivian B...

A Church for the World: The Church’s Role in Fostering Democracy and Sustainable Development challenges theologians and lay readers alike to think about the role of the church vis-à-vis its responsibility to the world. How may the church contribute to democracy and foster sustainable development? Contributors from mostly non-Western theological communities offer historical, developmental, ecclesiastical, and theological perspectives on the church-world relationship, challenging misconcepti...

This book examines to what extent geopolitics explains the current wave of force modernisation in the Indo-Pacific region. Examining the leading Indo-Pacific nations in terms of defence spending: the United States, China, India, Japan, South Korea, Australia, Taiwan, Singapore, Pakistan, Indonesia and Thailand, geopolitical principles are used to create hypotheses that can be tested against the military modernisation programmes of the major actors in the Indo-Pacific region. The book repre...

The ongoing tension and hostility between China and Taiwan in Africa are a continuation of the Chinese Civil War (1927-1949) between the forces of the Chinese Communist Party (CCP) which remained in mainland China, and the Kuomintang (KMT) of the Republic of China (ROC) which fled to the island of Taiwan. In the intervening years, China has claimed Taiwan as part of its territory and through persistent and aggressive political and economic efforts convinced much of the world to accept her ...

Derived from Kluwer's multi-volume Corporate Acquisitions and Mergers,the largest and most detailed database of M&A know-how available anywhere in the world, this work by a highly experienced team of lawyers in the leading international law firm Allen & Gledhill LLP provides a concise, practical analysis of current law and practice relating to mergers and acquisitions of public and private companies in the Singapore. The book offers a clear explanation of each step in the acquisition proce...

Millennials make up 25% of Asians. As this huge demographic surges towards becoming a substantial contributor to Asia’s workforce, organisations continue to face engagement and retention challenges due to multi-generational workplace conflicts. Mentoring research in Western nations has consistently shown that mentoring brings tangible benefits to the organisation in the areas of job satisfaction, organisational commitment and employee retention, but would such observations apply to an Asia...