This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis.Th...

Summarises the wealth of research on optimising pig herd health for increased protection against major diseases, including ASF and PRRSReviews recent advances in understanding gut function and immunity in pigs, including the development of nutritional strategies to boost immune function and resistance to diseaseExplores key challenges facing pig production, including breeding disease resistant pigs with a narrowing genetic base and the development of fungicide res...

Many rare diseases are genetic and lack effective cures. Herbal medicine, developed by ancient healers without the benefit of modern cell biology knowledge, focuses on alleviating symptoms associated with uncommon conditions. Herbal Medicine for Rare Diseases: Alleviating Symptoms by GMP Herbal Formulations adopts an herbal medicine approach to addressing signs and symptoms of rare diseases.Each herb possesses a multitude of compounds that allow it to treat various conditi...

Since AlphaGo defeated Ke Jie (who was then ranked 1st among all human players worldwide) May 2017, the art of Go (otherwise known as Weiqi) has entered a new era. Similarly, if we apply artificial intelligence (AI) to herbal medicine, the art of herbal prescription can experience a game change too. The author of this book has done exactly that, and via reverse engineering of the trained AI, the book details how one can compose herbal prescriptions from scratch.As artificial intelligence (...

Providing an interface between dry-bench bioinformaticians and wet-lab biologists, DNA Methylation Microarrays: Experimental Design and Statistical Analysis presents the statistical methods and tools to analyze high-throughput epigenomic data, in particular, DNA methylation microarray data. Since these microarrays share the same under

POWER GRID RESILIENCE AGAINST NATURAL DISASTERSHow to protect our power grids in the face of extreme weather eventsThe field of structural and operational resilience of power systems, particularly against natural disasters, is of obvious importance in light of climate change and the accompanying increase in hurricanes, wildfires, tornados, frigid temperatures, and more. Addressing these vulnerabilities in service is a matter of increasing d...

Modern Western Medicine (MWM) and Ayurveda/Traditional Chinese Medicine (TCM) can be considered two extreme paradigms to complex systems. The microscopic and reductionist approach of the West prevails in acute and single-gene conditions such as infection and Mendelian disorders. The macroscopic and holistic approach of the East potentially fares well at chronic and complex conditions such as obesity and ageing.The book serves three purposes: 1) to help MWM, Ayurveda and TCM professionals g...

Controlling the level of noise in electrical motors is critical to overall system performance. However, predicting noise of an electrical motor is more difficult and less accurate than for other characteristics such as torque-speed. Recent advances have produced powerful computational methods for noise prediction, and Noise of Polyphase Electric Motors is the first book to collect these advances in a single source. It is also the first to include noise prediction for permanent magnet (PM) ...

This book is a well-structured textbook that systematically introduces the basic concepts, process technologies, typical devices, and system applications related to micro-nano manufacturing and micro-electromechanical systems (MEMS). The book is divided into eight chapters, including the concept and development of MEMS, principles and application examples of bulk and surface silicon process, microfabrication technology of non-silicon materials, MEMS microsensors, MEMS microactuators, recen...

Synthesizing research on metacognition and intersecting it with studies on second and foreign language writing, Sin Wang Chong puts forward a conceptual framework of metacognition and metacognitive knowledge that is employed as an analytical lens to examine junior secondary EFL students’ writing proficiencies.The exploration takes into account three facets of metacognitive knowledge, namely person knowledge, task knowledge, and strategic knowledge. Based ...

Understanding the Dynamics of Teacher Agency, Resilience, and Identity in the Neoliberal Age focuses on the complexity of teachers’ agency, resilience, and identity across various contexts. Neoliberal educational policy technologies have been constantly (re)shaping educational professionalism, subjectivity, teaching, and evaluation. Within this climate, teacher agency, resilience, and identity are vital factors for maintaining teachers’ well-functioning and well-being. Moreover, t...

An essential companion for IELTS writing instructors and students, Developing Writing Skills for IELTS provides IELTS test-takers with the necessary skills to succeed in the two academic writing tasks in IELTS.Adopting an original exemplar-based writing instructional approach, this text offers an in-depth and reader-friendly analysis of the assessment standards of the two academic writing tasks in IELTS. Authentic exemplars written by EFL university students are included t...