How any company can build an incredibly effective salesforce by learning from the best in the worldDespite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there’s never been a proven formula for building a salesforce of top performers. Finding such a “holy grail” of sales has been Derek Gatehouse’s obsession for decades.To identify what makes a top-producing salesperson—the kind who sells fo...

How any company can build an incredibly effective salesforce by learning from the best in the worldDespite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there’s never been a proven formula for building a salesforce of top performers. Finding such a “holy grail” of sales has been Derek Gatehouse’s obsession for decades.To identify what makes a top-producing salesperson—the kind who sells four times more tha...