This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive ...

Unbearably tense and unmissably twisty, this is the outstanding debut suspense novel from the most exciting new voice in thriller writing, Leodora Darlington'Outstandingly clever... I was dazzled and enthralled' ELLY GRIFFITHS'Set to be a breakout thriller big name with plot that constantly wrong-foots you’ STYLIST'So f***ing good!' KATY BRENTTHE GOOD MORNING AMERICA F...

The final series of Charles Chilton’s classic 1950s sci-fi trilogy and the gripping 1981 sequelWritten by veteran radio producer Charles Chilton, Journey into Space kept Light Programme listeners enraptured between 1953 and 1958. Almost eight million people tuned in to the interstellar adventures of Jet Morgan and his intrepid crew, making it the last UK radio drama serial to beat television in the ratings. This audio collection contains the complete Serie...

#1 Edmonton Journal Bestseller! • 2017 Alberta Literary Awards, the Wilfrid Eggleston Award for Nonfiction — WinnerRachel Notley’s dramatic triumph over Alberta’s Conservative regime was an early rumble before the Trudeau landslide.Alberta has long been seen as politically paralyzed. But it has always been a cauldron of discontent, producing the Reform Party, the Wildrose movement, the modern Conservative Party of Canada, and Stephen Harper. No...

Get the best tips and tricks to becoming a boxing champion like the pros!Have you always dreamed about becoming the ultimate boxing champion?Are your punches packed with power?Do you have the poise and accuracy of a pro?If not, don’t worry. This comprehensive guide can take your boxing game to the next level.The sport of boxing has been around for centuries, but only recently people have started to understand its science and techniqu...

A rhyme with illustrations explaining amusingly that certain noises are made by others rather than Nana ending with an alternative and nicer adjective for fart.A reader friendly book written in rhyme that can be read to 2 - 5 yr olds and with comprehension by 5 yr olds and older. It is also ideal to be read by grandmothers to their grandchildren.Inspired and illustrated by the authors grandchildren putting a charming and amusing slant on everyday questions and comments.* Delightful stories...

For writers and non-writers alike, this is a collection of stories about time management, motivation, content, and how to find the happy ending in your story and your life. For those looking to break into the industry—or anyone looking to find the writer within—this collection put together by the Edmonton Writers Group is sure to have something for you.

Marie may be 'getting on a bit' but it's certainly not getting her down.Her family around her and a man who loves her means that life is good - but nothing stays the same for long.Marie's golden years are filled with as much drama - love, laughter and tears - as ever. Which just goes to show that getting on a bit does not mean giving up - or even growing up.

'Bold, playful, generous and lush, it's a story that feels both timeless and urgent - I loved it. Gorgeously and relentlessly queer!' DAISY BUCHANANA lover. A bartender. A husband. An artist. A student. A poet. A sex worker. A welder. A drag queen. A mother.As the sun sets over the city streets, ten ordinary lives collide with extraordinary consequences.From thrilling first meetings and impulsive liaisons, ...

*A COSMOPOLITAN BEST BOOK PICK FOR 2024!*'Bold, playful, generous and lush, it's a story that feels both timeless and urgent - I loved it. Gorgeously and relentlessly queer!' DAISY BUCHANANA lover. A bartender. A husband. An artist. A student.A poet. A sex worker. A welder. A drag queen. A mother.As the sun sets over the city streets, ten ordinary lives collide with extraordinary c...

Brought to you by Penguin.Unbearably tense and unmissably twisty, this is the outstanding debut suspense novel from the most exciting new voice in thriller writing, Leodora DarlingtonNatalie chose James carefully, because he's different from all the men she'd loved before. Calm. Competent. Kind.And there are three very good reasons she needs to be so careful. Their names are Marc, Luca and George.Natalie prefers not to think ...

“You were told to hustle, but unfortunately, no one warned you that the digital hustle might hustle you back.”The book redefines success in a fast-paced, AI-driven industry. It introduces the MAP framework—Mindset, Adaptability, Purpose—to help young techies hustle intentionally without burning out.Chapters explore generational workplace dynamics, mental health challenges (such as anxiety caused by social media), and the need for continuous learning—65% of tech skills expir...