When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the com...

A vivid account of Grant’s daring but thwarted Second Offensive during the Petersburg siege, where tactical brilliance met fierce Confederate resistance.The nine-month siege of Petersburg was the longest continuous operation of the Civil War. Contrary to popular belief, it was anything but static trench warfare, as John Horn ably demonstrates in Lee Besieged: Grant’s Second Petersburg Offensive, June 18–July 1, 1864. Large-scale Union “offensives,” grand m...

A revised and expanded tactical study General Grant's Fourth Offensive during the American Civil War.The nine-month siege of Petersburg was the longest continuous operation of the American Civil War. A series of large-scale Union "offensives," grand maneuvers that triggered some of the fiercest battles of the war, broke the monotony of static trench warfare. Grant's Fourth Offensive, August 14–25, the longest and bloodiest operation of the campaign, is the subject o...

Winner of the Army Historical Foundation Distinguished Writing Award for Unit History. "Splendid . . . will stand among the classics of the discipline." — Ralph Peters, New York Times bestselling authorThe 12th Virginia has an amazing history. John Wilkes Booth stood in the ranks of one of its future companies at John Brown's hanging. The regiment refused to have Stonewall Jackson appointed its first colonel. Its men first...

When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the com...

美國線上（AOL）共同創辦人／史蒂夫．凱斯最大軍艦製造公司、亨廷頓英格爾斯工業卸任執行長／麥克．派特創見顧問公司（Innosight）榮譽管理合夥人／派翠克．維格瑞共同推薦◎當Disney+帶著累積百年的內容進軍串流，早就占領市場的Netflix怎麼因應？◎百威啤酒推洋芋片，成功打進小酒館，為何在進駐便利店時被樂事打趴？◎某競品市占率從29％增至33％，另個從31％跌至27％，哪個對自家威脅更大？　　多數公司認為，他們經常蒐集競爭者情報，但等到對手真正出招時，很多老闆（超過80%）的反應卻是：　　「他們瘋了嗎？這樣做很不理性呀！」（很驚訝）「不用擔心啦，這樣做根本沒有邏輯。」（很不屑）但這些不理性、不合邏輯的行為，總是出乎意料的搶占市場...

Der Jahrhundertroman über die Galleria Umberto in Neapel, wo das Leben dem Krieg trotzt.Ein bahnbrechender Roman, der bei seinem Erscheinen 1947 ein gefeierter Bestseller war: Als Kaleidoskop unterschiedlichster Charaktere erzählt er von jungen Frauen und Prostituierten, Besatzern und Besiegten, Träumern und Syphiliskranken. Früher oder später führt der Fluss der Dinge sie alle in die Galleria Umberto. Es geht um nicht weniger als um die Kunst und die Lieb...

Die "deutschen Kriegsgreuel" von 1914. Lange galten sie als erfundene Propaganda der Alliierten – ebenso lange war man in Deutschland davon überzeugt, dass in Belgien und Nordfrankreich Zivilisten als Vergeltung für "Franktireurangriffe" getötet worden waren. In ihrer preisgekrönten Studie zeichnen John Horne und Alan Kramer den Ablauf der deutschen Invasion präzise nach und belegen die Tötung von mehr als 6000 belgischen und französischen Zivilisten durch deutsche Truppen. Doch nicht nur ...

The Gallery is a World War II novel set mostly in occupied Italy. It depicts a life in Allied-occupied North Africa and Naples in 1944 from the perspective of several different characters. The narrative unfolds through a series of interconnected stories, portraying the lives of American soldiers, Italian civilians, and military personnel in the war-torn city. The central focus is on a group of American soldiers stationed in Naples, and their experiences, relationships, and interactions wit...

"The first book of real magnitude to come out of the last war." —John Dos PassosJohn Horne Burns brought The Gallery back from World War II, and on publication in 1947 it became a critically-acclaimed bestseller. However, Burns's early death at the age of 36 led to the subsequent neglect of this searching book, which captures the shock the war dealt to the preconceptions and ideals of the victorious Americans.Set in occupied Naples in 1944, The Gallery tak...

Set beneath the glass canopy of Naples's Galleria Umberto I in the uneasy aftermath of Allied liberation, The Gallery assembles a cycle of interlinked portraits—soldiers, shopkeepers, black-marketeers, priests, and street children—whose intersecting lives expose the moral ambiguities of victory. Burns's prose shifts from acid satire to lyrical lament, fusing reportorial clarity with a modernist, mosaic structure reminiscent of Dos Passos and conversant with Italian neorealism. The book's u...

Except for the baby stirring inside her, Beth never felt so alone. Pregnant with the child of her British pilot fiancé—killed in action before he ever learned he was to become a father—and disowned by her parents, she found herself in a desperate situation. But then, miraculously, came a glimmer of hope when her fiancé's best friend proposes a marriage in name only to take care of her and the baby. With no other options, Beth accepts his heroic proposal. But as the bombing in London worsen...