Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiati...

This business classic features straight-talking advice you’ll never hear in school.Featuring a new foreword by Ariel Emanuel and Patrick WhitesellMark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade per...

C’è una grande differenza tra quello che impari in una business school e quello che impari nella vita di tutti giorni quando effettivamente sei alla guida di un’impresa e hai delle persone da gestire.Il bestseller di Mark McCormack, Cosa non ti insegnano all’Harvard Business School, venduto in più di un milione di copie, riempie proprio quel vuoto.Definito “l’uomo più potente nello sport”, McCormack ha fondato l’IMC (International M...

La meilleure leçon à retenir d’une école de commerce, c’est de comprendre ce qu’elle ne pourra pas vous apporter : l’expérience, indispensable pour réussir en entreprise et dans les affaires.Le bestseller international de Mark McCormack comble cet écart entre vos connaissances acquises et la pratique du monde des affaires au quotidien, de la gestion d’une entreprise au management.Dans un style engageant et très direct, Mark nous révèle ses secrets pour réussir : les clés po...

Best-seller internacional, este clássico do mundo dos negócios oferece orientações poderosas para uma vida profissional de sucessoAs pessoas costumam reagir de forma bastante similar à simples menção ao nome Harvard: “é a mais renomada instituição de ensino do mundo, que forma profissionais de elite”. No mundo dos negócios, essa influência é ainda mais poderosa.Mas, como infere o título deste clássico lançado originalmente em 1984, nem tudo se aprende nas s...

The publication of What They Don't Teach You at Harvard Business School in 1984 introduced the world to the Mark H. McCormack street smart, nuggets of wisdom offering accessible insights into how to get ahead in the real world of business.McCormack died in 2003, but his legacy and business philosophy live on. Beyond Harvard celebrates his genius with a collection of new street smarts based on interviews with the people who knew, worked with and were influ...

This business classic features straight-talking advice you’ll never hear in school.Featuring a new foreword by Ariel Emanuel and Patrick WhitesellMark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade per...

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it.Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edg...

This second edition of a major textbook uses lively prose and a series of carefully-crafted pedagogical features to both introduce sociology as a discipline and to help students realize how deeply sociological issues impact on their own lives. Over the book's 12 chapters, students discover what sociology is, alongside its historical development and emergent new concerns. They will be led through the theories that underpin the discipline and familiarized with what it takes to undertake good...

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiati...

Whether you’re a parent or teacher, this is your guide to raising capable, compassionate and tech-wise kids in a hyperconnected age.In a world where screens dominate childhood in both classrooms and bedrooms, many parents feel overwhelmed. Are devices stealing attention, empathy and imagination from our children? Or can they be part of a healthy, balanced life?Internationally acclaimed neuroscientist Dr Mark Williams and award-winning educator Gavin McCorma...

A distress call is coming from a Federation research base... A crack team is assembled to take over the Liberator... A band called the Dangerous prepare to 'Rock the Rock Planet'... Heroes or villains? Things are not always black and white in the dystopia ruled by the ruthless Federation. The crew of the Liberator are passionate in their opposition to the injustice and corruption of the government, but this group of convicts and outcasts aren't exactly angels themselves... Whether it's a l...