How Companies Create Valuable BrandsMost companies start their branding endeavor by picking words. By then they have oftenmade their first fatal mistake. Many companies spend years and fortunes building brands thatthey don't own, can't sell, or aren't even real brands. These errors are very expensive andalways poorly timed.In order to create a great brand one must understand the rules of branding from two differentdisciplines, law and marketing, ...

Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled.From their own experiences, 20 million people can tell you otherwise. Online Dating For Dummies wi...

Big data, genomics, and quantitative approaches to network-based analysis are combining to advance the frontiers of medicine as never before. Network Medicine introduces this rapidly evolving field of medical research, which promises to revolutionize the diagnosis and treatment of human diseases. With contributions from leading experts that highlight the necessity of a team-based approach in network medicine, this definitive volume provides readers with a state-of-the-art synthesi...

How do you like your weirdness? A subtle nudge towards the untoward? A quick zap of zany? Or a full-on assault of aberration? Whatever your taste, you'll find it here, and many more strains of strange that you didn't suspect existed. From magic rain to a talking (severed) head, extraordinary eggs to belligerent birds, the stories in this collection enter the rabbit hole to explore its hidden corners and winding ways. Through all the variety, what they have in common is originality, creativ...