Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process...

Six weeks.That's how long my editor gave me to change my book from a baseball romance to one about hockey. A complete rewrite. Which is how I find myself in Montana, a thousand miles from home, researching hockey, and preparing to meet a local expert.There's one small problem.Or rather a big one. A big, grumpy problem.My expert is none other than Nick Galaxy—the single dad and hockey captain I ran into minutes after landing ...

"Giants Still Fall" is a gripping true story of healing and redemption from the unique perspectives of both the mother and the son, navigating through childhood cancer and drug addiction. You will be inspired and encouraged to believe against all odds that no matter how impossible life seems to get, with God, giants still fall today.

You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers.Welcome to "the conflict zone," wher...

I woke up in Vegas with hazy memories of the night before and the hottest hockey player alive wrapped around me.Some people come to the city of sin for gambling and partying—I did one better and left as Mrs. Travis Bennett.My annoyingly handsome and charming neighbor has been asking me out for weeks. After nearly costing me my gymnastics career, I've tried to stay far away from the hot, cocky hockey player.And now I'm legally bound to him.Wh...

They traded the battlefield for a bakery. But these veterans are about to learn that love might be their hardest mission yet.In the heart of small-town Tennessee, three former military brothers-in-arms are building a new life—one cinnamon roll at a time. The bakery was supposed to be a fresh start. But love, danger, and the women who challenge everything they thought they knew have other plans.From estranged marriages and surprise proposals to healing old w...

The last time I saw Lexington Montgomery, he held my sister in his arms as my fiancé left me at the altar.Neither one of us knew it would be two years until we saw each other again. Or that it would be the last time my sister was part of our core group.Grieving, I’m back in Colorado trying to start over. I have no family and have no intention of dating ever again.Only fate has other plans because Lexington Montgomery is my new neighbor.I want to stay away fr...

I thought surviving Sterling Falls was the worst of it.I was wrong.Saint doesn’t remember the last two years—doesn’t remember the war we fought, the people we lost, or the way we burned for each other. To him, I’m a stranger. To me, he’s the man I can’t let go of, even if it feels like starting over with a ghost.Reese shows up on the island, raw with regret and determined to prove he’s changed.Kade follows, carrying...

This Montgomery finds his match in this touching second chance romance from NYT Bestselling Author Carrie Ann Ryan.I thought I was moving on from my divorce, but now my ex is marrying someone else. I shouldn’t be this broken up, but it’s hard to put on a brave face when my family is basically an inked up Hallmark movie.And I shouldn’t be brooding about what I don’t have, if it’s going to cause me to fall off a roof. Right into the grumpy neighbor’s...

Never fall for your best friend.That’s the rule. The code.Claire Harlow always follows rules—except this one.However, when an attack leaves both of their worlds shaken, she decides to walk away from what could have been and hide within her own shadows.Kingston Montgomery is the man who saves the day.At least that’s what he’s always told himself—until one day he was too late.Now he’s trying to find his purpose while also ignoring the heat betw...

You are not alone.Come to me, all you who are weary and burdened, and I will give you rest.Matthew 11:28Thirty-one authors share their hearts and struggles in this look within the Biblical book of Matthew. We pray that from these devotionals, you will know that Jesus loves you deeply. You are not alone. There is no place you have gone that is too far away from God, and He alone can help you truly be the person you want to be.Compiled by Camy Tang