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  • 広告の新しい現実

    メディアの主導権は消費者へ　

    − 田端信太郎 ...
    シリーズ series DIAMOND ハーバード・ビジネス・レビュー論文
    かつての「4マス媒体」といわれた、テレビ、新聞、ラジオ、雑誌はいずれも消費者の減少に苦しんでいる。ネットの台頭で、人々は自分の好きな情報を好きな時間に接する時代に完全に変わった。もはや企業が計画するように広告を見てもらえる時代が終わったのだ。コミュニケーションの主導権が消費者に移ったいま、企業はどのように宣伝広告活動を行うべきだろうか。『MEDIA MAKERS』の著者、田端信太郎氏は、情報をコントロールできない前提での広告施策の重要性を強調する。情報のコントロール有無の軸と、プッシュ型かプル型かの軸で広告活動を分類すると4つの領域に分けられる。従来のマス広告は、このなかの「コントロール可能で、プッシュ型」の施策となる。これから重要となるのは、未知なる「アンコントロール」の領域である。具体的には、ソーシャル・メディアでのプッシュ型や、SEOやコンテンツ・マーケティングなどのプル型である ... もっと見る

    550 円

  • Buyology

    Truth and Lies About Why We Buy

    − Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... もっと見る

    1,736 円

  • Fiverr Seller Beginners Guide

    − Ron Stark ...
    Listen,When I first started on Fiverr, it took me some time to figure it out and make my first sell.I know how frustrating it can be, so I decided to share the knowledge I gained and give it back in this exquisite Fiverr sellers guide for beginners, laying out different aspects of good Fiverr activity from head to toe.Inside you will find more than 30 actionable steps collected and summarized, 15 ... もっと見る

    無料

  • Managing Buyer-Supplier Relations

    The Winning Edge Through Specification Management

    − Rajesh Nellore ...
    シリーズ series Routledge Studies in Business Organizations and Networks
    Managing suppliers is a complex process that is often underestimated. This book presents research carried out by a practising manager in the automotive industry, coupled with over six hundred interviews with representatives from the automotive, aircraft and white goods industries, in order to describe the tools and techniques needed to better manag ... もっと見る

    10,430 円

  • Supplier Evaluation & Performance Excellence

    A Guide to Meaningful Metrics and Successful Results

    − Sherry Gordon ...
    Understanding supplier performance is vital to ensuring a well-functioning supply network. This how-to book will help you develop and implement an evaluation process to help you reduce costs, lower risk, and improve both the performance of your company and your suppliers.This practical text includes examples of best practices that companies are using to evaluate suppliers and illustrates how to ... もっと見る

    5,719 円

  • Enterprise Sales and Operations Planning

    Synchronizing Demand, Supply and Resources for Peak Performance

    − George Palmatier, Colleen Crum ...
    Operational excellence cannot be achieved by technology alone. An effective sales and operations planning (S&OP) process is essential to successfully implement any integrated management system, such as enterprise resources planning or supply chain management. This book illustrates the effective real world implementation of this powerful process. It is written as a case narrative with an ... もっと見る

    6,435 円

  • Financing the End-to-End Supply Chain

    A Reference Guide to Supply Chain Finance

    − Simon Templar, Erik Hofmann, Charles Findlay ...
    Financing the End-to-End Supply Chain provides readers with a comprehensive understanding of the financial synergies across the supply chain.It demonstrates the importance of the strategic relationship between the physical supply of goods and services and the associated financial flows. The book provides a clear introduction, demonstrating the importance of the strategic relationship between ... もっと見る

    10,298 円

  • How to Start Clothing Brand (It's not what you think!)

    Learn What Exactly You Have to Do Before You Even Think of It

    − ARX Reads ...
    Starting a clothing brand is one of the best things to do today. But sustaining a clothing brand is far harder. This book breaks down one of the secrets to clothing brand longevity that not many are sharing. We transcend the clothing brand itself and mention to you how you'll become the catalyst for your brand's success. ... もっと見る

    503 円

  • IT-Einkauf kompakt

    Wie man Informationstechnik effizient und kostenoptimiert beschafft

    − Volker Lopp ...
    シリーズ series IT kompakt
    In Zeiten der Digitalisierung, in denen große Datenmengen schnell und effizient verarbeitet werden müssen, steht das IT-Management oft vor einer großen Herausforderung. Um die Kosten gering und effizient zu halten, empfiehlt es sich, bei den Basics anzusetzen. Viele Unternehmen unterschätzen immer noch das Potential eines professionellen und standardisierten IT-Einkaufs. Jedes Unternehmen kann ... もっと見る

    1,817 円

  • Designing Competitive Advantage

    − Frank Godbersen ...
    Why do well-run companies still lose strategic ground?Designing Competitive Advantage is a leadership novel about decision-making under pressure — and why competitive advantage is increasingly shaped outside the organization rather than inside it.Told through the perspective of a senior executive, the book explores how leadership changes when suppliers are no longer interchangeable, markets move ... もっと見る

    1,600 円

  • Sell It By Owner and Save II

    − Michael M Kloian ...
    The most comprehensive and effective how to book ever written on the subject of selling by owner without a real estate agent. Revised and re-written by the author of Sell It By Owner and Save to reflect changes in the real estate market-post 2008.Sell It By Owner and Save II takes you on a journey into the world of real estate.You will discover an abundance of insightful, practical and do-able ... もっと見る

    2,250 円

  • Property Investment Secrets - Rent to Rent: A Complete Rental Property Investing Guide

    − Sam Wellman ...
    "In 2014, I paid £1,500 for a two-day property course in London.""That £1,500 was soon becoming the best investment I have ever made. Throughout this book, I will be providing you with everything I learned that day about the rent-to-rent model, and everything else I have learned since!"Sam Wellman started his property portfolio withno money up-front, while he was still a student. The Rent-To-Rent ... もっと見る

    1,000 円

  • Islamic Operations Management

    Theories and Applications

    編集 Rafikul Islam, Suhaiza Zailani, Selim Ahmed ...
    Managing operations is an integral part of all business and comprises a number of components, including quality management, production planning, supply chain management, logistics, and inventory control. The effective management of operations plays a defining role in enhancing business efficiency and is a lynchpin for success.This book explores how Islamic principles and tools can be applied to ... もっと見る

    10,430 円

  • Cultural Studies and Anti-Consumerism

    編集 Sam Binkley, Jo Littler ...
    Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books like Supersize Me! and No Logo. A rising awareness of labor conditions in overseas plants, the ... もっと見る

    13,123 円

  • Your Real Estate Closing Explained Simply: What Smart Buyers & Sellers Need to Know

    − Michelle Blain ...
    Congratulations! You have entered into a contract to buy your first home, investment property, or that special vacation getaway place. The closing date is set, but now what do you do? This new book is a complete and thorough explanation of the real estate closing process and escrow. (Escrow is a neutral third party that follows the instructions from buyer and seller of the property. It makes sure ... もっと見る

    1,744 円

  • Making Agreements Fair and Agile

    Risk Management and Building Trust in Modern Deals

    − Azhar ul Haque Sario ...
    Discover how the rigid, adversarial contracts of the past are evolving into agile, living frameworks designed to build unbreakable trust and survive the chaotic volatility of the modern business world.Welcome to a new era of deal-making. For decades, legal agreements were treated like weapons. Lawyers tried to predict every disaster. They failed. This book reveals a radical shift. We explore the ... もっと見る

    1,110 円

  • EDF PME innovantes - Les achats et l'innovation

    − EDF ...
    EDF avance, dans le respect des règles européennes et main dans la main avec ses partenairesL’appartenance d’EDF aux secteurs régulés rejaillit sur ses achats, qui s’en trouvent beaucoup plus contraints que ceux d’autres domaines industriels, comme l’automobile et l’aéronautique par exemple. Le Groupe est astreint au respect de la Directive européenne 2004/17-CE, et de ses principes fondamentaux ... もっと見る

    150 円

  • Supply Chain Management Accounting

    Managing Profitability, Working Capital and Asset Utilization

    − Simon Templar ...
    The need to contain costs across the business is as strong as ever and the search for cost reduction opportunities is intensifying. There still remains one last major opportunity to take out costs - through the supply chain.Ultimately all costs will make their way to the final marketplace to be reflected in the price paid by the end user. Smart companies instead seek to make the supply chain more ... もっと見る

    9,297 円

  • An Ultimate Guide to Online Course Creation For Your First $100

    Earn Your First $100 By Making Online Courses and Reaching Out To More and More Customers

    − Shuchi Goyal ...
    Earn Your First $100 By Making Online Courses and Reaching Out To More and More Customers. This Guide Will Help You in earning your first income online by making online courses for the largest online courses marketplace. ... もっと見る

    270 円

  • Other views 2nd quarter 2023

    − Eduard Wagner ...
    No AI, No AI translated by Eduard WagnerSince we are in a time of upheaval, events keep occurring that give us something to think about. I try to see some of these tendencies from a different perspective. I will of course leave it up to you whether this also applies to your views, without wanting to influence them. ... もっと見る

    2,294 円

  • Gana Dinero Vendiendo Las Cosas Correctas

    Vol. 1

    − Trizia ...
    ¿Vender? Sí, pero no todo si quieres ganar dinero. Aquí están las categorías que más se venden y las formas de ganar dinero con ellas. Volumen 1PUBLISHER: TEKTIME ... もっと見る

    611 円

  • Closing the Deal

    The Art of Negotiation

    − ERIC SAMBU ...
    In a world where every interaction is a negotiation, this book seeks to illuminate the path to mastering the art of negotiation —a journey that dances between chaos and creativity. By transforming the rigid perception of negotiation into a fluid, improvisational experience, "Closing the Deal" aims to empower readers to embrace the unpredictability of human interaction. The goal is to cultivate a ... もっと見る

    1,212 円

  • Guide to Home Buying

    − Jennifer G ...
    This guide is a handbook to run you through the process of home buying. It summarizes the key areas that most home buyers should adhere to. Have you ever wonder why you miss the obvious when buying a home? Well, it's because you don't have something to direct you and remind you of the do's and don'ts. No need to study those hefty books as if you are back in your economic class. A simple overview ... もっと見る

    650 円

  • The Circular Supply Chain

    Basic Principles and Techniques

    − Ifeyinwa Juliet Orji, Frank Ojadi ...
    Organizations need to stay competitive and transition from a linear make-use-dispose supply chain model to a sustainable one. This book covers techniques and basic principles, historical developments and recent issues facing the adoption of a circular supply chain model.The Circular Supply Chain: Basic Principles and Techniques presents the key principles and techniques for the effective ... もっと見る

    11,608 円