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  • 広告の新しい現実

    メディアの主導権は消費者へ　

    − 田端信太郎 ...
    シリーズ series DIAMOND ハーバード・ビジネス・レビュー論文
    かつての「4マス媒体」といわれた、テレビ、新聞、ラジオ、雑誌はいずれも消費者の減少に苦しんでいる。ネットの台頭で、人々は自分の好きな情報を好きな時間に接する時代に完全に変わった。もはや企業が計画するように広告を見てもらえる時代が終わったのだ。コミュニケーションの主導権が消費者に移ったいま、企業はどのように宣伝広告活動を行うべきだろうか。『MEDIA MAKERS』の著者、田端信太郎氏は、情報をコントロールできない前提での広告施策の重要性を強調する。情報のコントロール有無の軸と、プッシュ型かプル型かの軸で広告活動を分類すると4つの領域に分けられる。従来のマス広告は、このなかの「コントロール可能で、プッシュ型」の施策となる。これから重要となるのは、未知なる「アンコントロール」の領域である。具体的には、ソーシャル・メディアでのプッシュ型や、SEOやコンテンツ・マーケティングなどのプル型である ... もっと見る

    550 円

  • Buyology

    Truth and Lies About Why We Buy

    − Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... もっと見る

    1,736 円

  • Fiverr Seller Beginners Guide

    − Ron Stark ...
    Listen,When I first started on Fiverr, it took me some time to figure it out and make my first sell.I know how frustrating it can be, so I decided to share the knowledge I gained and give it back in this exquisite Fiverr sellers guide for beginners, laying out different aspects of good Fiverr activity from head to toe.Inside you will find more than 30 actionable steps collected and summarized, 15 ... もっと見る

    無料

  • Supplier Evaluation & Performance Excellence

    A Guide to Meaningful Metrics and Successful Results

    − Sherry Gordon ...
    Understanding supplier performance is vital to ensuring a well-functioning supply network. This how-to book will help you develop and implement an evaluation process to help you reduce costs, lower risk, and improve both the performance of your company and your suppliers.This practical text includes examples of best practices that companies are using to evaluate suppliers and illustrates how to ... もっと見る

    5,719 円

  • Managing Buyer-Supplier Relations

    The Winning Edge Through Specification Management

    − Rajesh Nellore ...
    シリーズ series Routledge Studies in Business Organizations and Networks
    Managing suppliers is a complex process that is often underestimated. This book presents research carried out by a practising manager in the automotive industry, coupled with over six hundred interviews with representatives from the automotive, aircraft and white goods industries, in order to describe the tools and techniques needed to better manag ... もっと見る

    10,430 円

  • Enterprise Sales and Operations Planning

    Synchronizing Demand, Supply and Resources for Peak Performance

    − George Palmatier, Colleen Crum ...
    Operational excellence cannot be achieved by technology alone. An effective sales and operations planning (S&OP) process is essential to successfully implement any integrated management system, such as enterprise resources planning or supply chain management. This book illustrates the effective real world implementation of this powerful process. It is written as a case narrative with an ... もっと見る

    6,435 円

  • New Age Technology in Supply Chain Management

    Digital Transformation Tools in Perspective

    編集 Mohammed Majeed ...
    This new book details the impact of IT and digital transformation tools on supply chain management and how these smart tools can be the keys to the success of organizations. The technologies covered include big data, robotics, artificial intelligence, machine learning, blockchain, and the Internet of Things. The book first provides an introduction to IT and supply chain management and explains how ... もっと見る

    33,652 円

  • Strategic Supply Chain Alignment

    Best Practice in Supply Chain Management

    編集 John Gattorna ...
    Supply chain performance will be a key indicator of overall corporate success into the next century. This book, edited by logistics and supply chain expert John Gattorna, and with international contributions, presents unpublished material on next generation thinking about the management of the supply chain. Based on the recently developed strategic alignment model it shows how external market ... もっと見る

    13,123 円

  • Sustainable Management of Cordyceps

    Supply Chains and Resource Management Policies

    編集 Jiping Sheng, Ksenia Gerasimova ...
    シリーズ series Earthscan Studies in Natural Resource Management
    This book examines the challenges of sustainably managing and conserving Cordyceps sinensis, a rare species of fungus largely grown in Tibet, currently on the brink of extinction.As one of the most expensive commodities in the world, particularly valued for its medicinal properties in China, the price of Cordyceps has risen by over 900% since the 1970s. This has made it a very lucrative resource ... もっと見る

    10,430 円

  • LED-Beleuchtung in Unternehmen und Industriehallen integrieren

    Der Best Practice Ratgeber für Entscheidungsträger in Industriebetrieben

    − Christian Flick, Mathias Weber ...
    Ein LED-Beleuchtungsprojekt mag auf den ersten Blick einfach klingen: Alte Lampentechnik demontieren, neue Lampen dranmontieren und fertig ist die neue Hallenbeleuchtung. Doch genau da liegt der Fehler, denn es bietet sich eine ausführliche und vielschichtige Erklärung bei einem solchen komplexen und auch kostenintensiven Projekt an. In diesem Ratgeber wird aus Perspektive eines Firmenentscheiders ... もっと見る

    850 円

  • Handbook of Security Contract Negotiation

    Reconcile the Requirements

    − Tatiana Outkina, PhD, CISSP, CSSLP, TOGAF, LA ISO27001 ...
    Negotiating and understanding the nuance of IT threats and solutions is critical to all businesses, and professionals often need guidance when detailing IT security in contract negotiation. This handbook offers quicker and easier negotiation strategies for both buyers and sellers, and offers comprehensive insights into many issues as well as suggestions for resolutions.The business world is made ... もっと見る

    2,277 円

  • Mastering Membership

    − Matt Epstein ...
    Most companies chase subscriptions. The winners build memberships.The difference is not a better perk or a smarter promotion. It is a system — one designed to earn trust, deepen engagement, and create value that compounds over time.In Mastering Membership, Matt Epstein shares a practical, field-tested framework for building and scaling membership businesses that last. Drawing on more than two ... もっと見る

    1,450 円

  • The Etsy Seller’s Blueprint :How to Build a Thriving Business in 30 Days

    − roki ...
    The Etsy Seller's Blueprint: How to Build a Thriving Business in 30 DaysAre you ready to turn your passion for handmade, vintage, or digital products into a thriving online business? Whether you're a creative crafter, an aspiring entrepreneur, or someone seeking financial independence, this step-by-step guide is your ultimate companion to launching and growing a successful Etsy shop in just 30 ... もっと見る

    500 円

  • The Connectivity of Innovation in the Construction Industry

    編集 Malena Ingemansson Havenvid, Åse Linné, Lena E. Bygballe, Chris Harty ...
    シリーズ series Spon Research
    The construction industry is currently experiencing accelerating developments concerning societal demands along with project complexity, internationalization and digitalization. In an attempt to grasp the consequences of these demands on productivity and innovation, this edited book addresses how innovation is likely to take place with a more long-term perspective on the construction sector.While ... もっと見る

    11,440 円

  • Global Supply Chain

    Using Systems Engineering Strategies to Respond to Disruptions

    − Adedeji B. Badiru ...
    シリーズ series Systems Innovation Book Series
    Global Supply Chain: Using Systems Engineering Strategies to Respond to Disruptions uses a systems-based approach of the tools and techniques of industrial engineering applied to the global supply chain. The specific application addressed in this book is the supply chain, which has been disrupted due to COVID-19 and the closure of several plants in the chain.The book presents the basic tools of ... もっと見る

    11,103 円

  • Industry 5.0

    Emerging Paradigms for Business, Technology, and Society

    編集 Deergha Sharma, Manisha Gupta, Raj K Kovid, Thipendra P Singh, Pradeep Kumar, Ahatsham Hayat ...
    シリーズ series Future Generation Information Systems
    This book focuses on unearthing nuances of leveraging integrative and cohesive technologies in the Industry 5.0 paradigm for solving problems of business and social enterprises, which need not only be competitive but also sustain value creation for people at large.Highlights the technological evolution and its benefits to industry and societyShowcases the push for industrial digitization and ... もっと見る

    12,450 円

  • Achats

    − Olivier Wajnsztok ...
    シリーズ series Eyrolles learning
    Des livres qui vous rendent immédiatement opérationnelQue vous soyez acheteur ou responsable achats, cet ouvrage vous donnera toutes les clés pour avoir une vision claire de la fonction achats, de la conduite du changement à la gestion des risques, en passant par le management des fournisseurs, les règles de la négociation ou les outils de l’innovation. Composé de 67 fiches agrémentées de cas ... もっと見る

    3,270 円

  • Management Careers and Education in Shipping and Logistics

    − John Dinwoodie ...
    シリーズ series Routledge Revivals
    This title was first published in 2000. This investigation into why aspiring managers chose to study shipping and logistics in the UK uniquely discusses the issues which influenced their academic and career choices. It catalogues the attractions and deterrents to advanced study in an industry needing more highly skilled practitioners. Qualitative, quantitative and mapping approaches to modelling ... もっと見る

    8,243 円

  • Supply Chains in Action

    A Case Study Collection in Supply Chain, Logistics, Procurement and Operations Management

    編集 Richard Wilding ...
    Volume 2 of ***Logistics, Supply Chain and Procurement Case Study Collection***contains new case studies tackling Supply Chain and Procurement issues, aiming to provide solutions affecting a range of different businesses. Comprehensive in scope and scrupulous in detail, this collection includes actual events experienced by businesses of every size, from SMB's to some of the most successful ... もっと見る

    32,038 円

  • Essential Skills and Competencies for Supply Chain Professionals and Future Leaders in Asia

    A Framework for Planning and Managing Supply Chain Talents

    − Albert Tan, Sreejith Balasubramanian, Siti Norida Wahab ...
    This book is the first of its kind in attempting to identify the skills and competencies required of supply chain leaders in Asia. In 2020, McKinsey reported that they believe leaders should not just fix their supply chains temporarily, but to transform them. Reimagining supply chains to avoid past traps and meet future needs will require a comprehensive approach in reskilling supply chain ... もっと見る

    4,291 円

  • Dynamic Supply Chains

    How to design, build and manage people-centric value networks

    − John Gattorna ...
    John Gattorna has been working in corporate logistics networks and enterprise supply chains for 30 years. He's one of the most influential contemporary ‘thought leaders’ in the field. Many global companies have adopted his model, with significant results: a doubling of margins; big increases in revenue through increased customer satisfaction; and lower cost-to-serve across the board as a result of ... もっと見る

    6,191 円

  • Green Outcomes in the Real World

    Global Forces, Local Circumstances, and Sustainable Solutions

    − Peter McManners ...
    Over the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of the present without compromising the ability of future generations to meet their own needs. But as the Earth's systems come under increasing strain, ... もっと見る

    9,422 円

  • AI in Procurement

    Smart AI Strategies for Modern Purchasing Operations

    − Christian Newbridge ...
    シリーズ 本: 12 - AI Awareness Series
    Transform Your Procurement Function with the Power of AITraditional procurement approaches are failing in today’s volatile, data-driven business environment. Manual processes can’t keep pace with market dynamics. Human analysis can’t process the volumes of data required for optimal decisions. Yesterday’s cost-focused strategies can’t deliver the strategic value organizations now demand.This ... もっと見る

    750 円

  • The Power of Knowledge in Real Estate & Investments

    − Francesco Di Meglio ...
    In The Power of Knowledge in Real Estate & Investments, Francesco Di Meglio has written a down-to-earth, easy-to-understand practical guide for anyone buying or selling a property.Francesco has seen it all in his more than 25 years in the real estate business, and he distills his knowledge and experience to demystify the field, with clear examples of strategies he has used to make money and build ... もっと見る

    468 円