Skip to main content
Search Button
日本 楽天Koboストア ヘルプ

楽天Kobo

気になる本

カート

VIP 特典をお楽しみいただけます！

購入できない書籍
お買い物かごをご確認ください。購入不可の商品を削除できます。削除されなかった購入不可の商品は、購入手続き時に削除されます。
点点
点点

おすすめ

Loading...

購買 電子書籍

購買 の本がお好きな方におすすめです。
1156件の検索結果中1～24を表示
Skip side bar filters

  • 広告の新しい現実

    メディアの主導権は消費者へ　

    − 田端信太郎 ...
    シリーズ series DIAMOND ハーバード・ビジネス・レビュー論文
    かつての「4マス媒体」といわれた、テレビ、新聞、ラジオ、雑誌はいずれも消費者の減少に苦しんでいる。ネットの台頭で、人々は自分の好きな情報を好きな時間に接する時代に完全に変わった。もはや企業が計画するように広告を見てもらえる時代が終わったのだ。コミュニケーションの主導権が消費者に移ったいま、企業はどのように宣伝広告活動を行うべきだろうか。『MEDIA MAKERS』の著者、田端信太郎氏は、情報をコントロールできない前提での広告施策の重要性を強調する。情報のコントロール有無の軸と、プッシュ型かプル型かの軸で広告活動を分類すると4つの領域に分けられる。従来のマス広告は、このなかの「コントロール可能で、プッシュ型」の施策となる。これから重要となるのは、未知なる「アンコントロール」の領域である。具体的には、ソーシャル・メディアでのプッシュ型や、SEOやコンテンツ・マーケティングなどのプル型である ... もっと見る

    550 円

  • Buyology

    Truth and Lies About Why We Buy

    − Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... もっと見る

    1,736 円

  • Fiverr Seller Beginners Guide

    − Ron Stark ...
    Listen,When I first started on Fiverr, it took me some time to figure it out and make my first sell.I know how frustrating it can be, so I decided to share the knowledge I gained and give it back in this exquisite Fiverr sellers guide for beginners, laying out different aspects of good Fiverr activity from head to toe.Inside you will find more than 30 actionable steps collected and summarized, 15 ... もっと見る

    無料

  • Managing Buyer-Supplier Relations

    The Winning Edge Through Specification Management

    − Rajesh Nellore ...
    シリーズ series Routledge Studies in Business Organizations and Networks
    Managing suppliers is a complex process that is often underestimated. This book presents research carried out by a practising manager in the automotive industry, coupled with over six hundred interviews with representatives from the automotive, aircraft and white goods industries, in order to describe the tools and techniques needed to better manag ... もっと見る

    10,430 円

  • Supplier Evaluation & Performance Excellence

    A Guide to Meaningful Metrics and Successful Results

    − Sherry Gordon ...
    Understanding supplier performance is vital to ensuring a well-functioning supply network. This how-to book will help you develop and implement an evaluation process to help you reduce costs, lower risk, and improve both the performance of your company and your suppliers.This practical text includes examples of best practices that companies are using to evaluate suppliers and illustrates how to ... もっと見る

    5,719 円

  • Enterprise Sales and Operations Planning

    Synchronizing Demand, Supply and Resources for Peak Performance

    − George Palmatier, Colleen Crum ...
    Operational excellence cannot be achieved by technology alone. An effective sales and operations planning (S&OP) process is essential to successfully implement any integrated management system, such as enterprise resources planning or supply chain management. This book illustrates the effective real world implementation of this powerful process. It is written as a case narrative with an ... もっと見る

    6,435 円

  • A Circular Economy Handbook

    How to Build a More Resilient, Competitive and Sustainable Business

    − Catherine Weetman ...
    In a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less?A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads, consultants and strategy professionals looking to implement circular practices that deliver environmental impact, business value and ... もっと見る

    7,866 円

  • The secret to making millions

    − T-Rock ...
    The Secret to Making Millions in not about luck, hype, or overnight success. It is a practical guide to understanding how wealth is actually built by ordinary people who choose the right strategies and apply them consistently over time.In this book, T-Rock breaks down proven wealth building methods used by property investors, business owners, and disciplined earners who turned steady income into ... もっと見る

    2,900 円

  • Machine Learning for Sustainable Manufacturing in Industry 4.0

    Concept, Concerns and Applications

    編集 Raman Kumar, Sita Rani, Sehijpal Singh Khangura ...
    シリーズ series Mathematical Engineering, Manufacturing, and Management Sciences
    The book focuses on the recent developments in the areas of error reduction, resource optimization, and revenue growth in sustainable manufacturing using machine learning. It presents the integration of smart technologies such as machine learning in the field of Industry 4.0 for better quality products and efficient manufacturing methods.Focusses on machine learning applications in Industry 4.0 ... もっと見る

    11,945 円

  • Excellence in Supply Chain Management

    − Balram Avittathur, Debabrata Ghosh ...
    シリーズ series Routledge Focus on Management and Society
    Recent decades have witnessed an explosion in supply chain complexity. Very few firms have succeeded in building excellent supply chains and employing supply chain management (SCM) as a competitive advantage. For the ones which have developed enhanced supply chain design and process capabilities, their performance has far exceeded their competitors'. While for the vast majority of firms, SCM still ... もっと見る

    10,095 円

  • Beschaffungskompetenzen 4.0

    Berufsbilder im Zeitalter des digitalisierten Einkaufs

    − Erik Hofmann, Fabian Staiger ...
    シリーズ 本: 7 - Advanced Purchasing & SCM
    Obwohl der prozentuale Kostenanteil beschaffter Güter aufgrund des Outsourcing-Trends stetig zugenommen hat, wurde die Beschaffung lange Zeit in Theorie und Praxis vernachlässigt. Mit der vierten industriellen Revolution (Industrie 4.0) hat sie jedoch die einzigartige Möglichkeit, ihr volles Potential zu nutzen und ihre strategische Relevanz auszubauen, wenn sie die richtigen Kompetenzen ... もっと見る

    5,906 円

  • Handmade Soap

    -A Step-by-Step Guide to Starting Up Your VERY Own Business!-

    − Jill D. Cooper ...
    We’ve seen it in magazines and we’ve seen it on the TV, and now we are here to help YOU get in touch with your home-maker side and start your own homemade soap business! It sounds like a crazy thing to be able to make this vital product in your VERY own kitchen, but you will find in the pages of this guide, that it is a wonderful and fulfilling task that is for EVERYONE! In the pages of this guide ... もっと見る

    393 円

  • Green Supply Chain Management

    A Concise Introduction

    − Joseph Sarkis, Yijie Dou ...
    This book gives students a thorough overview of the environmental issues that impact the supply chain and details strategic methods of addressing the political, social, technological, market, and economic concerns that have caused organizations to reconsider their impact. Readers will learn how to integrate the fields of operations management, procurement and purchasing, logistics, and marketing ... もっと見る

    13,628 円

  • Rethinking Supply Chain

    Build a Strategy-Driven, Sustainable and Resilient Supply Chain

    − Dr BRAM DESMET ...
    Rethinking Supply Chain outlines how organizations can close the gap between the supply chain capabilities they have and the supply chain capabilities they want.The supply chains built pre-covid are no longer suitable in the current volatile business environment. ***Rethinking Supply Chain***explores why and how organizations can upgrade their supply chains to level 5 maturity, enhancing them to ... もっと見る

    8,438 円

  • Government Contracting

    Ethical Promises and Perils in Public Procurement

    − William Sims Curry ...
    シリーズ series ASPA Series in Public Administration and Public Policy
    Through three comprehensive editions, Government Contracting: Ethical Promises and Perils in Public Procurement has been lauded for exposing fraud, incompetence, waste, and abuse (FIWA) and analyzing corruption, mismanagement, and ineptitude that defile government contracting. The first two editions thoroughly outlined procurement throughout the contracting cycle including initial planning, ... もっと見る

    14,806 円

  • Making Money in Exporting: A Complete Guide to the Business of Exporting

    − Patrick W. Nee ...
    Welcome to Making Money in Exporting: The key to a successful business is knowing the market. MAKING MONEY IN EXPORTING: A COMPLETE GUIDE TO THE BUSINESS OF EXPORTING offers business owners, investors, and entrepreneurs all the need-to-know information to succeed in the field. Written as an in-depth, straightforward reference guide, this book lists key information about the export market, its ... もっと見る

    1,338 円

  • Contratti e clausole

    − Studium Legis ...
    Raccolta di facsimili, modelli contrattuali e formule di clausole ricorrenti ... もっと見る

    1,987 円

  • The Nature of Supply Networks

    − Thomas Y. Choi ...
    Supply chains are networks. The concept of the supply chain is an oversimplification of the complex dynamics involved between the individuals, organizations, and resources required to produce and deliver a product. No firm exists in isolation, and every firm must operate in connection with other firms. As firms work together, they become organized into supply networks. Written by a leading ... もっと見る

    7,865 円

  • Critical Thinking

    Learning from Mistakes and How to Prevent Them

    − Gerald J. Watson Jr. ...
    Mistakes occur for many reasons. This book takes a hands-on approach to the reasons mistakes happen, analyzes the actual mistakes, and develops a strategy to reduce them.This book proposes error reduction strategies in human decision making and educates the reader to further reduce the likelihood of making a mistake. It provides error reduction strategies, describes various cost-effective methods ... もっと見る

    15,983 円

  • How to Set Up a Prime Video PIN

    A Simple Guide to Managing Purchases and Viewing Restrictions for Beginners and Seniors

    − John Marotta ...
    Protect your Amazon Prime Video account and control what you, your family, or grandchildren can watch with This easy-to-follow guide is perfect for beginners and seniors, showing you step-by-step how to create a secure PIN, manage viewing restrictions, and prevent accidental purchases on all your devices. Learn how to apply parental controls, set restrictions on specific devices, and confidently ... もっと見る

    389 円

  • Agri-Food 4.0

    Innovations, Challenges and Strategies

    編集 Dr. Rahul S. Mor, Dr. Dinesh Kumar, Dr. Anupama Singh ...
    シリーズ 本: 27 - Advanced Series in Management
    The Agri-Food industry currently faces a range of challenges, from food safety and security, demand, and supply gaps to the maintenance of product quality and issues in product traceability. Smart digital technologies have opened a complete paradigm shift, providing solutions to these challenges, and helping move towards safe, resilient, responsive, and eventually profit-driven supply chains.The ... もっと見る

    18,710 円

  • Futureproofing Procurement

    The Importance of an Ethical and Sustainable Approach

    − Katie Jarvis-Grove ...
    This book discusses the ways in which procurement can help to provide an ethical and sustainable approach to business and product creation while raising an awareness of unacceptable practices with a view to their eradication.This book demonstrates and explains how to best conduct yourself in a procurement role and what challenges you should be aware of. Factors such as being aware of modern ... もっと見る

    2,422 円

  • World Class Master Scheduling

    Best Practices and Lean Six Sigma Continuous Improvement

    − Donald Sheldon ...
    Master scheduling is the heartbeat of every manufacturing and distribution process. In fact, there is no more important process within manufacturing. This up-to-date “how-to” guide explains how master scheduling integrates with Lean and Six Sigma to create the perfect environment for robust control and continuous improvement. World Class Master Scheduling will help organizations establish rules of ... もっと見る

    5,719 円

  • Mechanics of Project Management

    Nuts and Bolts of Project Execution

    − Adedeji B. Badiru, S. Abidemi Badiru, I. Adetokunboh Badiru ...
    シリーズ series Analytics and Control
    Every organizational endeavor is based on project management. Projects range from simple to complex, with a definite beginning and a definite end. In manufacturing, as an example, the production of each unit of a product is defined as a project. The lifecycle goes from raw material to the product delivery stage, with steps in between managed as a rigorous project. This book covers the mechanics of ... もっと見る

    5,382 円