Skip to main content
Search Button
日本 楽天Koboストア ヘルプ

楽天Kobo

気になる本

カート

VIP 特典をお楽しみいただけます！

購入できない書籍
お買い物かごをご確認ください。購入不可の商品を削除できます。削除されなかった購入不可の商品は、購入手続き時に削除されます。
点点
点点

おすすめ

Loading...

消費者行動 電子書籍

消費者行動 の本がお好きな方におすすめです。
3082件の検索結果中1～24を表示
Skip side bar filters

  • The Transformation Economy

    Guiding Customers to Achieve Their Aspirations

    − B. Joseph Pine II ...
    From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... もっと見る

    4,472 円

  • 主役交代 ゲームウォーズ【「ケータイ国盗り合戦」お宝附録付き】

    週刊ダイヤモンド　第一特集

    − 大坪稚子,大矢博之,小島健志,深澤献 ...
    シリーズ 本: Vol.33 - 週刊ダイヤモンド特集BOOKS
    【ここでしか手に入らない！「ケータイ国盗り合戦」とのコラボアイテム付き！】ゲーム業界における「ゲームのルール」が変わりつつある。クラウドをはじめとするネットワーク環境の整備、スマートフォンやタブレットといった情報端末の技術革新と急速な普及、ソーシャルメディアの浸透によるコミュニケーションの変化と遊びの概念の広がり……。あらゆる要素が一気に押し寄せているためだ。この波に乗って成長を遂げる新興勢力と、任天堂、ソニー・コンピュータエンタテインメントといった老舗企業の間で、熾烈な戦いが繰り広げられている。（主な内容）【Part 1】 新興勢力の台頭《ガンホー大解剖》 「パズドラ」が国民的大ヒット 時流をつかんだガンホーの底力[Interview] 森下一喜●ガンホー・オンライン・エンターテイメント社長[Interview] 安田善巳●角川ゲームス社長/馬場功淳●コロプラ社長/木村唯人 ... もっと見る

    330 円

  • 国内市場5.7兆円　「LGBT（レズビアン/ゲイ/バイ・セクシャル/トランスジェンダー）市場」を攻略せよ！

    週刊ダイヤモンド　第2特集

    − 池冨 仁, 臼井真粧美, 柳澤里佳, 片田江康男 ...
    シリーズ 本: Vol.4 - 週刊ダイヤモンド　特集BOOKS
    欧米では古くから「LGBT」という人たち向けに大きな消費市場が存在しています。LGBTとは「レズビアン（女性に惹かれる女性）」、「ゲイ（男性に惹かれる男性）」、「バイ・セクシャル（両性愛者）」、「トランスジェンダー（性同一性障害）」の頭文字を取り、性的少数者の総称として使われる言葉です。LGBTは人口の約5％の規模で存在するといわれています。LGBTに関する商品やサービスの市場は、米国では77兆円、英国は7兆円にもなり、企業は無視できず、情報感度が高く可処分所得も多いLGBTへの対応を誤ると　業績に大きく影響する可能性もあります。そして、日本でも市場は5兆7000億円という調査結果もあります。ようやく日本で注目され始めたLGBT市場とどう向き合うのか。週刊ダイヤモンド（2012年7月14日号）では第二特集「国内市場5.7兆円 LGBT市場を攻略せよ！」を掲載。本特集はレズビアン ... もっと見る

    110 円

  • パーソナルデータの衝撃

    − 城田真琴 ...
    今世紀最大の経営資源として注目されるパーソナルデータ。ＩＴ化が進む社会では、個人情報の活用が企業の成否を決定する。しかし、消費者の権利を侵害しかねない情報の活用には細心の注意が必要だ。欧米の先端事例から、各企業が抱える問題点、個人の対応法まで、ＩＴ社会で生きていくには不可欠の情報を解説。 ... もっと見る

    1,584 円

  • The New Digital Age

    Reshaping the Future of People, Nations and Business

    − Jared Cohen, Eric Schmidt ...
    'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled ... もっと見る

    2,235 円

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    − E F Schumacher ...
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... もっと見る

    2,215 円

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    − Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... もっと見る

    2,098 円

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    − Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... もっと見る

    2,045 円

  • スマートテレビで何が変わるか

    − 山崎秀夫 ...
    2010年10月、ソニーは　「グーグルテレビ」を発表しました。グーグルテレビに代表される「パソコンのように使えるテレビ」、すなわち「スマートテレビ」が、これからのお茶の間の主役になることは間違いありません。ただしスマートテレビは、従来の「テレビ」とはまったく異なるデバイスであり、関連業界は来たる「スマートテレビ時代」に向けて、早くも水面下で動き始めています。本書は、スマートテレビの概要はもちろん、民放地上波、広告、家電業界など、各業界の戦略や動向を、海外事例を交えて徹底解説しました。「テレビ」という巨大メディアに関わる、すべての業界人必読の1冊です。※本電子書籍は同名出版物を底本とし作成しました。記載内容は印刷出版当時のものです。※印刷出版再現のため電子書籍としては不要な情報を含んでいる場合があります。※印刷出版とは異なる表記・表現の場合があります。予めご了承ください。 ... もっと見る

    1,650 円

  • The Filter Bubble

    How the New Personalized Web Is Changing What We Read and How We Think

    − Eli Pariser ...
    An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... もっと見る

    1,761 円

  • The Wisdom of Crowds

    − James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... もっと見る

    2,207 円

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    − Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... もっと見る

    4,892 円

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    − Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... もっと見る

    1,993 円

  • Behavioural Economics And Policy Design: Examples From Singapore

    − Donald Low ...
    Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field ... もっと見る

    4,307 円

  • Purple Cow, New Edition

    Transform Your Business by Being Remarkable

    − Seth Godin ...
    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... もっと見る

    2,547 円

  • Buyology

    Truth and Lies About Why We Buy

    − Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... もっと見る

    1,696 円

  • Demand

    Creating What People Love Before They Know They Want It

    − Adrian Slywotzky, Karl Weber ...
    In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non ... もっと見る

    2,547 円

  • Trade-Off

    Why Some Things Catch On, and Others Don't

    − Kevin Maney ...
    A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... もっと見る

    847 円

  • The New Economics of Inequality and Redistribution

    − Samuel Bowles ...
    シリーズ series Federico Caffè Lectures
    Economists warn that policies to level the economic playing field come with a hefty price tag. But this so-called 'equality-efficiency trade-off' has proven difficult to document. The data suggest, instead, that the extraordinary levels of economic inequality now experienced in many economies are detrimental to the economy. Moreover, recent economic experiments and other evidence confirm that most ... もっと見る

    5,451 円

  • Carrots and Sticks

    Unlock the Power of Incentives to Get Things Done

    − Ian Ayres ...
    Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you ... もっと見る

    847 円

  • The Economic Psychology of Tax Behaviour

    − Erich Kirchler ...
    Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representations of taxation as well as decision-making. In this 2007 book, Erich Kirchler assembles research on tax compliance, with a focus on tax evasion, and integrates the findings into a model based on the ... もっと見る

    7,547 円

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    − Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... もっと見る

    2,098 円

  • Stumbling on Happiness

    − Daniel Gilbert ...
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... もっと見る

    1,407 円

  • Walking the Narrow Road

    Marketing and Spiritual Instruction for Christians in Business

    − Josh Kilen ...
    Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business.In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of us will accept only honesty. Where they can bend the rules, we must walk the straight and narrow. Where they can ... もっと見る

    無料