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消費者行動 電子書籍

消費者行動 の本がお好きな方におすすめです。
3083件の検索結果中1～24を表示
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3083件の検索結果中1～24を表示

  • 主役交代 ゲームウォーズ【「ケータイ国盗り合戦」お宝附録付き】

    週刊ダイヤモンド　第一特集

    − 大坪稚子,大矢博之,小島健志,深澤献 ...
    シリーズ 本: Vol.33 - 週刊ダイヤモンド特集BOOKS
    【ここでしか手に入らない！「ケータイ国盗り合戦」とのコラボアイテム付き！】ゲーム業界における「ゲームのルール」が変わりつつある。クラウドをはじめとするネットワーク環境の整備、スマートフォンやタブレットといった情報端末の技術革新と急速な普及、ソーシャルメディアの浸透によるコミュニケーションの変化と遊びの概念の広がり……。あらゆる要素が一気に押し寄せているためだ。この波に乗って成長を遂げる新興勢力と、任天堂、ソニー・コンピュータエンタテインメントといった老舗企業の間で、熾烈な戦いが繰り広げられている。（主な内容）【Part 1】 新興勢力の台頭《ガンホー大解剖》 「パズドラ」が国民的大ヒット 時流をつかんだガンホーの底力[Interview] 森下一喜●ガンホー・オンライン・エンターテイメント社長[Interview] 安田善巳●角川ゲームス社長/馬場功淳●コロプラ社長/木村唯人 ... もっと見る

    330 円

  • 国内市場5.7兆円　「LGBT（レズビアン/ゲイ/バイ・セクシャル/トランスジェンダー）市場」を攻略せよ！

    週刊ダイヤモンド　第2特集

    − 池冨 仁, 臼井真粧美, 柳澤里佳, 片田江康男 ...
    シリーズ 本: Vol.4 - 週刊ダイヤモンド　特集BOOKS
    欧米では古くから「LGBT」という人たち向けに大きな消費市場が存在しています。LGBTとは「レズビアン（女性に惹かれる女性）」、「ゲイ（男性に惹かれる男性）」、「バイ・セクシャル（両性愛者）」、「トランスジェンダー（性同一性障害）」の頭文字を取り、性的少数者の総称として使われる言葉です。LGBTは人口の約5％の規模で存在するといわれています。LGBTに関する商品やサービスの市場は、米国では77兆円、英国は7兆円にもなり、企業は無視できず、情報感度が高く可処分所得も多いLGBTへの対応を誤ると　業績に大きく影響する可能性もあります。そして、日本でも市場は5兆7000億円という調査結果もあります。ようやく日本で注目され始めたLGBT市場とどう向き合うのか。週刊ダイヤモンド（2012年7月14日号）では第二特集「国内市場5.7兆円 LGBT市場を攻略せよ！」を掲載。本特集はレズビアン ... もっと見る

    110 円

  • パーソナルデータの衝撃

    − 城田真琴 ...
    今世紀最大の経営資源として注目されるパーソナルデータ。ＩＴ化が進む社会では、個人情報の活用が企業の成否を決定する。しかし、消費者の権利を侵害しかねない情報の活用には細心の注意が必要だ。欧米の先端事例から、各企業が抱える問題点、個人の対応法まで、ＩＴ社会で生きていくには不可欠の情報を解説。 ... もっと見る

    1,584 円

  • The New Digital Age

    Reshaping the Future of People, Nations and Business

    − Jared Cohen, Eric Schmidt ...
    'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled ... もっと見る

    2,229 円

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    − Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... もっと見る

    2,091 円

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    − E F Schumacher ...
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... もっと見る

    2,180 円

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    − Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... もっと見る

    2,013 円

  • スマートテレビで何が変わるか

    − 山崎秀夫 ...
    2010年10月、ソニーは　「グーグルテレビ」を発表しました。グーグルテレビに代表される「パソコンのように使えるテレビ」、すなわち「スマートテレビ」が、これからのお茶の間の主役になることは間違いありません。ただしスマートテレビは、従来の「テレビ」とはまったく異なるデバイスであり、関連業界は来たる「スマートテレビ時代」に向けて、早くも水面下で動き始めています。本書は、スマートテレビの概要はもちろん、民放地上波、広告、家電業界など、各業界の戦略や動向を、海外事例を交えて徹底解説しました。「テレビ」という巨大メディアに関わる、すべての業界人必読の1冊です。※本電子書籍は同名出版物を底本とし作成しました。記載内容は印刷出版当時のものです。※印刷出版再現のため電子書籍としては不要な情報を含んでいる場合があります。※印刷出版とは異なる表記・表現の場合があります。予めご了承ください。 ... もっと見る

    1,650 円

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    − Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... もっと見る

    4,876 円

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    − Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... もっと見る

    1,987 円

  • The Filter Bubble

    How the New Personalized Web Is Changing What We Read and How We Think

    − Eli Pariser ...
    An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... もっと見る

    1,183 円

  • The Wisdom of Crowds

    − James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... もっと見る

    2,539 円

  • Behavioural Economics And Policy Design: Examples From Singapore

    − Donald Low ...
    Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field ... もっと見る

    4,292 円

  • 推力：每個人都可以影響別人、改善決策，做人生的選擇設計師【終極增訂版】

    Nudge: The Final Edition

    − 理查．塞勒, Richard H. Thaler, 凱斯．桑思坦, Cass R. Sunstein ...
    翻訳 張美惠 ...
    最經典的行為經濟學鉅作，增量50％全新內容諾貝爾經濟學獎得主 理查．塞勒╳《雜訊》共同作者 凱斯．桑思坦★全球暢銷逾200萬本★兩位作者親自修訂全書，新增新冠疫情、智慧揭露、淤泥效應、內容篩選等主題★《紐約時報》暢銷書、《經濟學人》年度選書、《金融時報》年度選書✦《快思慢想》作者康納曼盛讚：「很少有書能夠改變全世界，但《推力》做到了。終極增訂版太棒了：有趣、有用、有智慧。」✦《逆思維》作者亞當．格蘭特力薦：「這是使用行為科學指導決策和政策的黃金標準，終極增訂版甚至比初版更好。」輕輕一推就能改變人心的神奇力量！說服不必聲嘶力竭，改革無須劍拔弩張。所有工作者、教師與父母都需要的一本書！生活很忙、時間很少、選擇很多，但我們做的決定常常不太高明。善用推力，結果將大不相同。《推力》出版十多年以來，全球暢銷逾200萬冊，並為這個世界帶來數不盡的改變。如今，兩位作者從頭到尾修訂了《推... ... もっと見る

    1,742 円

  • Demand

    Creating What People Love Before They Know They Want It

    − Adrian Slywotzky, Karl Weber ...
    In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non ... もっと見る

    2,539 円

  • Buyology

    Truth and Lies About Why We Buy

    − Martin Lindstrom ...
    NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... もっと見る

    1,521 円

  • Trade-Off

    Why Some Things Catch On, and Others Don't

    − Kevin Maney ...
    A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... もっと見る

    844 円

  • Purple Cow, New Edition

    Transform Your Business by Being Remarkable

    − Seth Godin ...
    The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... もっと見る

    2,539 円

  • Connections

    An Introduction to the Economics of Networks

    − Sanjeev Goyal ...
    Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give much credit to the role of networks until the early 1990s, but since then the study of the theory of networks has blossomed. At the heart of this research is the idea that the pattern of connections between individual ... もっと見る

    10,031 円

  • すぐに役立つ！ 「顧客満足」を高める35のヒント

    キーワードで比較・お客様から選ばれる販売方法とは

    − 鈴木豊 ...
    「顧客満足」を追求するお店が生き残る、といわれて久しい。バブルが崩壊して以降、多くの企業が、顧客満足を高め、お客様の来店率を高めれば、売上はきっと回復する。そのためには、まず接客やサービスを充実させることが先決だ、と考えた。確かに一時的にはこうした手法で客足が回復したお店もあるだろう。しかし、長引く不況の中、「顧客満足」を単に”厚遇サービス”と捉えて実践していても、一向に効果はあがらない。むしろコストがかさみ、収益悪化の要因にさえなりかねないのである。では一体どうすればお客はもどって来てくれるのだろう。本書では、品揃え・サービス・接客など35項目の「顧客満足」について、キーワードを比較しながら、徹底した解説を行っている。「真の顧客満足」とは何か、お客様の心をつかんで、再び来店していただくにはどうしたらよいかというヒントを満載した、実践的入門書の決定版である。 ... もっと見る

    800 円

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    − Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... もっと見る

    2,091 円

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    − Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... もっと見る

    4,513 円

  • Techniques of Social Influence

    The psychology of gaining compliance

    − Dariusz Dolinski ...
    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... もっと見る

    無料

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    − Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... もっと見る

    3,762 円