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. 契約なし、いつでもキャンセル可能 kobo.com/account/subscriptions.

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Financial Economics: A Simple Introduction

Simple Introductions, #3

− K.H. Erickson ...

シリーズ本: 3 - Simple Introductions
Financial Economics: A Simple Introduction offers an accessible guide to the central ideas and methods of financial economics, with examples and calculations, empirical evidence, and over 20 diagrams to support the analysis.Understand consumption and investment decisions, intertemporal choice, indifference curves and the marginal rate of substitution, production possibilities and the marginal rate ... もっと見る

1,200 円

Financial Economics: A Simple Introduction offers an accessible guide to the central ideas and methods of financial economics, with examples and calculations, empirical evidence, and over 20 diagrams to support the analysis.Understand consumption and investment decisions, intertemporal choice, indifference curves and the marginal rate of substitution, production possibilities and the marginal rate
... もっと見る
Game Theory: A Simple Introduction

Simple Introductions, #1

− K.H. Erickson ...

シリーズ本: 1 - Simple Introductions
Game Theory: A Simple Introduction offers an accessible and enjoyable guide to the basic principles and extensive applications of game theory.Understand a game matrix, the prisoners' dilemma, dominant and mixed strategies, zero-sum games, Pareto efficiency, the Nash equilibrium, and the power of asymmetric information.Calculate payoffs and outcomes in games involving characters such as Jack and ... もっと見る

1,200 円

Game Theory: A Simple Introduction offers an accessible and enjoyable guide to the basic principles and extensive applications of game theory.Understand a game matrix, the prisoners' dilemma, dominant and mixed strategies, zero-sum games, Pareto efficiency, the Nash equilibrium, and the power of asymmetric information.Calculate payoffs and outcomes in games involving characters such as Jack and
... もっと見る
Investment Appraisal: A Simple Introduction

Simple Introductions, #4

− K.H. Erickson ...

シリーズ本: 4 - Simple Introductions
Investment Appraisal: A Simple Introduction offers an accessible guide to the methods and uses of investment appraisal, with examples and calculations throughout.Understand the accounting rate of return (ARR), the payback period (PP), the net present value (NPV), and the internal rate of return (IRR). Work through four extended example studies for each approach, and learn how to easily find the ... もっと見る

1,200 円

Investment Appraisal: A Simple Introduction offers an accessible guide to the methods and uses of investment appraisal, with examples and calculations throughout.Understand the accounting rate of return (ARR), the payback period (PP), the net present value (NPV), and the internal rate of return (IRR). Work through four extended example studies for each approach, and learn how to easily find the
... もっと見る
Corporate Finance: A Simple Introduction

Simple Introductions, #20

− K.H. Erickson ...

シリーズ本: 20 - Simple Introductions
Corporate Finance: A Simple Introduction provides an accessible guide to the principles and methods of corporate finance, with equations and examples, empirical evidence, and diagrams to illustrate the analysis.Examine the traditional theory of optimal debt and equity financing, how Modigliani and Miller's theory on capital structure differs, and the impact corporate and personal taxes or market ... もっと見る

1,200 円

Corporate Finance: A Simple Introduction provides an accessible guide to the principles and methods of corporate finance, with equations and examples, empirical evidence, and diagrams to illustrate the analysis.Examine the traditional theory of optimal debt and equity financing, how Modigliani and Miller's theory on capital structure differs, and the impact corporate and personal taxes or market
... もっと見る
Microeconomics: A Simple Introduction

Simple Introductions, #6

− K.H. Erickson ...

シリーズ本: 6 - Simple Introductions
Microeconomics: A Simple Introduction offers an accessible guide to the central principles and ideas of microeconomics, with over 50 diagrams included to illustrate the analysis.Understand opportunity cost, diminishing returns, demand and supply, the market equilibrium, market failure, adverse selection and moral hazard. Learn how to calculate price and income elasticities.Consumer theory explores ... もっと見る

1,200 円

Microeconomics: A Simple Introduction offers an accessible guide to the central principles and ideas of microeconomics, with over 50 diagrams included to illustrate the analysis.Understand opportunity cost, diminishing returns, demand and supply, the market equilibrium, market failure, adverse selection and moral hazard. Learn how to calculate price and income elasticities.Consumer theory explores
... もっと見る
Economics: A Simple Introduction

Simple Introductions, #13

− K.H. Erickson ...

シリーズ本: 13 - Simple Introductions
Economics: A Simple Introduction offers an accessible guide to the principles and methods of economics, with calculations and over 25 diagrams to support the analysis.Understand the four dimensional nature of economics, and how its learning process differs from other subjects.Use data points, read graphs, and learn to create your own graphs and how to plot a trend curve. Evaluate the laws of ... もっと見る

1,200 円

Economics: A Simple Introduction offers an accessible guide to the principles and methods of economics, with calculations and over 25 diagrams to support the analysis.Understand the four dimensional nature of economics, and how its learning process differs from other subjects.Use data points, read graphs, and learn to create your own graphs and how to plot a trend curve. Evaluate the laws of
... もっと見る
Corporate Finance Formulas: A Simple Introduction

Simple Introductions, #8

− K.H. Erickson ...

シリーズ本: 8 - Simple Introductions
Corporate Finance Formulas: A Simple Introduction includes over 75 formulas in the field of corporate finance, alongside relevant definitions and explanations. The formulas cover the topics of return and risk, cost of equity, cost of capital, capital structure, payout policy, valuation, and mergers. ... もっと見る

750 円

Corporate Finance Formulas: A Simple Introduction includes over 75 formulas in the field of corporate finance, alongside relevant definitions and explanations. The formulas cover the topics of return and risk, cost of equity, cost of capital, capital structure, payout policy, valuation, and mergers.
... もっと見る
Accounting and Finance Formulas: A Simple Introduction

Simple Introductions, #9

− K.H. Erickson ...

シリーズ本: 9 - Simple Introductions
Accounting and Finance Formulas: A Simple Introduction includes over 75 formulas in the field of accounting and finance, alongside relevant definitions and explanations. The formulas cover the fields of financial accounting, management accounting and financial management. ... もっと見る

750 円

Accounting and Finance Formulas: A Simple Introduction includes over 75 formulas in the field of accounting and finance, alongside relevant definitions and explanations. The formulas cover the fields of financial accounting, management accounting and financial management.
... もっと見る
Applied Econometrics: A Simple Introduction

Simple Introductions, #17

− K.H. Erickson ...

シリーズ本: 17 - Simple Introductions
Applied Econometrics: A Simple Introduction offers a detailed guide to some of the central methods and applications of applied econometrics, with theory, models, calculations, and graphs to support analysis.S&P 500 equities, GSCI commodities, and US Treasury Bill risk-free rate datasets are assessed for their data distributions, autocorrelation, and stationarity. The Engle-Granger 2 step method, ... もっと見る

1,200 円

Applied Econometrics: A Simple Introduction offers a detailed guide to some of the central methods and applications of applied econometrics, with theory, models, calculations, and graphs to support analysis.S&P 500 equities, GSCI commodities, and US Treasury Bill risk-free rate datasets are assessed for their data distributions, autocorrelation, and stationarity. The Engle-Granger 2 step method,
... もっと見る
Environmental Economics: A Simple Introduction

Simple Introductions, #18

− K.H. Erickson ...

シリーズ本: 18 - Simple Introductions
Environmental Economics: A Simple Introduction offers an accessible guide to the central theories and methods of environmental economics, with examples, equations, and diagrams to support the analysis.Understand the problem of environmental degradation, and why environmental externalities and market failure cause pollution to spiral out of control.Examine the effectiveness of the polluters pay ... もっと見る

1,200 円

Environmental Economics: A Simple Introduction offers an accessible guide to the central theories and methods of environmental economics, with examples, equations, and diagrams to support the analysis.Understand the problem of environmental degradation, and why environmental externalities and market failure cause pollution to spiral out of control.Examine the effectiveness of the polluters pay
... もっと見る
International Relations: A Simple Introduction

Simple Introductions, #16

− K.H. Erickson ...

シリーズ本: 16 - Simple Introductions
International Relations: A Simple Introduction offers an accessible guide to the central ideas and tools of international relations, with theory, empirical evidence, examples, and diagrams to support the analysis.Examine gains from trade theory, using the concepts of absolute efficiency, relative efficiency, opportunity cost, comparative advantage, and the terms of trade to learn why countries get ... もっと見る

1,200 円

International Relations: A Simple Introduction offers an accessible guide to the central ideas and tools of international relations, with theory, empirical evidence, examples, and diagrams to support the analysis.Examine gains from trade theory, using the concepts of absolute efficiency, relative efficiency, opportunity cost, comparative advantage, and the terms of trade to learn why countries get
... もっと見る
Marketing Management Concepts and Tools: A Simple Introduction

Simple Introductions, #11

− K.H. Erickson ...

シリーズ本: 11 - Simple Introductions
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and ... もっと見る

750 円

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and
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