The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising crea...

The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living...

Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book:Looks across a broad range of industries including music, television and film to consider issues of media power and policy.Features engag...

Learn all about YouTube star and fashion expert, Bethany Mota!Bethany Mota is an American YouTube celebrity, fashion designer, and aspiring singer. Her YouTube videos show fashion purchases, outfit ideas, hair and makeup tutorials, DIY projects, and recipes. She has her own fashion line at Aeropostale, appeared on season 19 of Dancing with the Stars, and released her first single in October 2014. She has over 8 million subscribers on YouTube and millions of followers on Tw...