Affichage des résultats pour "david greatbatch"
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The Flow of Management Ideas
Rethinking Managerial Audiences
2021
EN
The widespread promotion of management ideas, their regular inclusion in textbooks and business school curricula and their use in organizational change programs has engendered debates about the impact of these ideas on management and organizational practice. Based on analyses of managerial audience members' activities and related meaning-making prior to, during and after guru events with leading management thinkers, this book sheds new light on how management practitioners come to use mana...
26,67 €
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- Mastering Business Research Methods
2017
EN
In Using Conversation Analysis, David Greatbatch and Timothy Clark introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed.Ideal for Business and Management students reading for a Master’s degree, each book in the series may ...
49,43 €
Management Speak
Why We Listen to What Management Gurus Tell Us
2005
EN
Accessible
Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology.Written by leading figures in the field, this topical book covers such broad ranging areas as ...
42,58 €


