Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since tr...

Die zentrale Idee des Design Thinking ist die nutzerzentrierte Produkt- und Service-Entwicklung. Lernen Sie die sechs Phasen des Innovationsprozesses kennen. Sie erhalten ein Verständnis für die Denk- und Arbeitsweisen im Design Thinking und werden erkennen, wie viel Potenzial und Spaß in der Zusammenarbeit multidisziplinärer Teams steckt. Einfache Tipps für Ihren Arbeitsalltag ermöglichen es, die Methoden und Techniken direkt anzuwenden und schnell innovative Ideen, Prozesse oder Produkte...

This volume of the new series, "Medical Radiology" addresses the important topic of "Innovations in Diagnostic Radiology". It presents examples of current work of interest not only to the radiological community but to physicians in other medical disciplines and to scientists in general. The impact of radiology on diagnostic medicine and patient management has been obvious from the beginning of our specialty. However, the evolution of the field is expanding at an astounding rate. During the...