In order to build strong brand resonance (Keller's Brand Equity Model), a brand has to accomplish its holistic mission on growing both 'HEAD' and 'HEART' sides of the brand.We must shape how customers think (HEAD) and feel (HEART) about your product. A long term engagement or meaningful relationship mus be the orientation if we want to build the right type of experiences around your brand, so that customers have specific, positive thoughts, feelings, beliefs, opinions, and perceptio...

Shaping Tomorrow: AI, Generative Technology, and the Future of SocietyArtificial intelligence (AI) and generative technology are transforming the world at an unprecedented pace. Once confined to the realm of science fiction, AI now influences every aspect of modern life—from the way we work and create to how we govern, communicate, and solve global challenges. As AI systems become more powerful, they bring both extraordinary opportunities and profound ethical dilemmas.Shapi...

For cryptographer Rafin Arman, escaping the Decimus Protocol should have been the end of his nightmare. But when a cryptic message leads him to Greece—where another individual has manifested powers like his—he realizes the truth: he was never the only one.Now, hunted by those who once tried to contain him and racing against shadowy forces seeking to harness the Decimus power for their own agenda, Rafin must uncover the origins of his abilities before more people suffer the same fat...

Goats are the predominant domestic livestock, and certainly the predominant small ruminant, in most of Asia, Africa and the warmer parts of Europe. Important for meat, milk, fibre and leather production, their widescale production and husbandry allows many opportunities for the spread of disease between livestock and their keepers. Taking a One Health approach to the issue, this book provides clear, accurate and comprehensive coverage of the zoonotic diseases of goats. Including informatio...

Drawing upon ethnographic descriptions of three grassroots ethnic organizations, which work for indigenous peoples in promoting economic livelihood, education and strive for social justice, this book investigates the possibilities and challenges of alternative development.

The author examines the dynamics of participation in and welfare impact of integrated aquaculture-agriculture (IAA) value chain by using three-year panel data from indigenous households in the northern and north-western regions of Bangladesh. By different panel estimation methods he analyses the IAA value chain participation dynamics and indicates that education and household size, access to extensions and market information, community-based organisations (CBO) membership are positively as...

Results of regular monitoring of the species diversity and structure of plant communities is used by conservation biologists to help understand impacts of perturbations caused by humans and other environmental factors on ecosystems worldwide. Changes in plant communities can, for example, be a reflection of increased levels of pollution, a response to long-term climate change, or the result of shifts in land-use practices by the human population. This book presents a series of essays on th...

Finding a job today is almost the same as finding a golden deer. Even then, millions of young people are running after jobs. Educational institutions have been closed for a long time due to the Corona epidemic, job seekers are drowning in despair. However, many entrepreneurs are going to the forest instead of sitting in the hope of a job.Such an example Md Jahidul Islam. At just 22 years old, he is successfully roaming in digital marketing. He was born on 03 jJuly1998 in Ramganj Up...

Across the Muslim world, religion plays an increasingly prominent role in both the private and public lives of over a billion people. Observers of these changes struggle to understand the consequences of an Islamic resurgence in a democratizing world. Will democratic political participation by an increasingly religious population lead to victories by Islamists at the ballot box? Will more conspicuously pious Muslims participate in politics and markets in a fundamentally different way than ...

Python for Islamic Astronomy: Modern Computational Approaches to Hijri Calendar, Qibla, and Prayer Times responds to the urgent need to improve calculation accuracy and data visualizations in the field of Islamic Astronomy. This field is becoming increasingly complex, leading to mistakes in determining the beginning of the Hijri month, Qibla directions, and prayer times. This book offers a more precise approach by showing how the Python environment can be tailored for astr...

This book constitutes revised selected papers from the workshops of the 6th Asia-Pacific Web and Web-Age Information Management International Joint Conference on Web and Big Data, APWeb-WAIM 2022: The Fifth International Workshop on Knowledge Graph Management and Applications, KGMA 2022, The Fourth International Workshop on Semi-structured Big Data Management and Applications, SemiBDMA 2022, and The Third International Workshop on Deep Learning in Large-scale Unstructured Data Analytics,De...

This book constitutes the proceedings of the 16th International Conference on Advanced Data Mining and Applications, ADMA 2020, held in Foshan, China in November 2020.The 35 full papers presented together with 14 short papers papers were carefully reviewed and selected from 96 submissions. The papers were organized in topical sections named: Machine Learning; Text Mining; Graph Mining; Predictive Analytics; Recommender Systems; Privacy and Security; Query Processing; Data Mining Ap...