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eBooks Commerce électronique

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  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,49 €

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    55,60 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Art of SEO

    Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    Avant 11,99 € Après 9,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,65 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    19,97 € ou Gratuit avec Kobo Plus

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,39 €

  • The Official eBay Guide to Buying, Selling, and Collecting Just About Anything

    HAPPY HUNTING ON eBayAunt Fannie's cameo pin collection...the cartoon-character lunch boxes you had in third grade...that cast-iron doorstop you bought for $2 but is really worth $200....Whether you're a busy buyer, an avid seller, or just a fun-loving browser, you'll find countless collectibles like these on eBay, the world's largest person-to-person online trading community.Now -- in this ... En savoir plus

    16,21 €

  • Brick & Mortar Shopping in the 21st Century

    Modifié par Tina Lowrey ...
    This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in ... En savoir plus

    78,08 €

  • BLOCKCHAIN ¿fuego prometeico o aceite de serpiente?

    Collection series SOCIAL MEDIA
    Blockchain es una oportunidad para crear, gestionar y preservar información de calidad, y quizá el principio del fin de modelos que priman el corto plazo sobre el interés general. Esta infraestructura de bases de datos segura y distribuida entre sus participantes promete revolucionar Internet y propulsar la tercera gran evolución de la Web, tras el frenesí puntocom y la Web 2.0. La ventaja de ... En savoir plus

    11,49 €

  • Information Theoretic Security

    7th International Conference, ICITS 2013, Singapore, November 28-30, 2013, Proceedings

    Modifié par Carles Padró ...
    Collection series Springer Nature Proceedings Computer Science
    This book constitutes the proceedings of the 7th International Conference on Information Theoretic Security, ICITS 2013, held in Singapore in November 2013. The 14 papers presented in this volume were carefully reviewed and selected from 49 submissions. Topics of interest are: unconditional security, quantum cryptography, authentication codes, wiretap channels, randomness extraction, codes and ... En savoir plus

    46,34 €

  • Email Marketing: Optimiza tus Recursos. Optimiza tus Ingresos. 2ª Edición

    Casi cualquier negocio en línea puede beneficiarse del uso de auto-respondedores. De hecho, su negocio, partiendo de una campaña adecuada, puede ser construido en torno a un programa de auto-respondedores. Todo lo que necesita es un producto y una serie efectiva de mensajes de respuesta automáticos y usted puede encontrar un gran filón de negocio en la red.Su auto-respondedor es su gallina de los ... En savoir plus

    3,49 €

  • Building Your Online Business on Today's Internet!

    par Anonymous ...
    Table of ContentsIntroduction - The Web 2.0Chapter 1 – The E-BookChapter 2 – The Squeeze PageChapter 3 – Using Free Publishing SitesChapter 4 – Using VideoChapter 5 – Using Social NetworkingChapter 6 – Using Blogs To Market Your ProductChapter 7 – Using Bookmarks<... ... En savoir plus

    0,86 € ou Gratuit avec Kobo Plus

  • 互联网+:电商采购、库存、物流管理实务

    随着“互联网+”时代的到来,越来越多的企业开始拥抱互联网进行转型,这对企业商业模式与内部运营模式创新提出了极大的挑战,采购、库存、物流管理作为供应链管理中的重要环节,电商企业在“互联网+”创新的浪潮中如何与时俱进、如何更好地提升企业内部供应链管理能力是迫在眉睫的问题。 ... En savoir plus

    2,50 € ou Gratuit avec Kobo Plus

  • Building Brand Authority through Thought Leadership

    Building Brand Authority through Thought Leadership

    In the dynamic landscape of modern business, building a brand isn't merely about products or services; it's about establishing authority and influence. "Building Brand Authority through Thought Leadership" stands as a guiding light for individuals and businesses aiming to transcend conventional branding by positioning themselves as industry leaders.This book delves into the intricate fabric of ... En savoir plus

    2,49 € ou Gratuit avec Kobo Plus

  • Free Traffic Marketing

    par Jimmy Cai ...
    Traffic is the lifeblood of your online business. You need fresh, targeted traffic in order to put your business in front of a captive audience, to build authority and to establish a presence in your industry.Traffic equals profit, and the more targeted, relevant traffic you have, the more money you'll make.The problem is, many new marketers and entrepreneurs are on a limited budget, just getting ... En savoir plus

    1,91 €

  • Comercio Electrónico: La guía completa para vender en línea. Descubra los secretos del marketing web para vender en Internet.

    par Marc A. Palmer ...
    Descubra cómo abrir un sitio web de comercio electrónico y hacerlo rentable.¿Quiere diseñar su tienda online para conseguir más ventas?¿Quiere aprender a gestionar un negocio de comercio electrónico para que sea rentable a largo plazo?¿Cuáles son las estrategias y herramientas adecuadas para vender en línea?Vivimos en un nuevo mundo en el que la gente está cada vez... ... En savoir plus

    7,99 €

  • Let's Make Money Online

    An Introduction To Internet Marketing

    Collection series How to Master Online Success
    Welcome to the profitable world of Internet Marketing!This guide is designed especially for those who are new to the world of Internet marketing. With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of Internet marketing.However, before reading this guide, open your mind to the enormous possibilities of the ... En savoir plus

    0,86 €