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eBooks Commerce électronique

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  • The Art of SEO

    Mastering Search Engine Optimization

    par Eric Enge, Stephan Spencer, Jessie Stricchiola ...
    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,23 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,38 € ou Gratuit avec Kobo Plus

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,14 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,14 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • The Rise of Intelligent Payments - How AI is Rewiring Commerce, Personalization, and Security

    par Vishal Sresth ...
    "The Intelligent Payment Revolution" may be the result of years of research and real world trial and error where AI meets digital money. It aims at payment workers, fintech start ups, tech leaders and business chiefs who want to get a grip on the power of AI driven payment tools. The book pulls examples from big processors, new fintech firms, old banks and fast growing markets. Those cases give ... En savoir plus

    4,11 €

  • Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management

    16th International Conference, DHM 2025, Held as Part of the 27th HCI International Conference, HCII 2025, Gothenburg, Sweden, June 22–27, 2025, Proceedings, Part II

    Modifié par Vincent G. Duffy ...
    Collection Livre 2 - Springer Nature Proceedings Computer Science
    This three-volume set LNCS 15791-15793 constitutes the refereed proceedings of the 16th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2025, held as part of the 27th International Conference on Human-Computer Interaction, HCII 2025, in Gothenburg, Sweden, during June 22-27, 2025.The total of 1430 papers and 355 posters ... En savoir plus

    69,51 €

  • Ventas

    ...y Cómo Aumentarlas

    par Owen Jones ...
    Traduit par Arturo Juan Rodríguez Sevilla ...
    En el dinámico y competitivo mercado actual, la capacidad de generar ventas no es solo una habilidad, sino una necesidad. Entendemos que navegar por el mundo de las ventas puede resultar abrumador, especialmente si es nuevo en este campo. Por eso hemos creado esta guía, que desglosa conceptos complejos en principios fáciles de entender. Cubriremos los pilares fundamentales para vender con éxito, ... En savoir plus

    3,99 € ou Gratuit avec Kobo Plus

  • Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions

    Modifié par Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi ...
    Collection series Law and Criminology (R0)
    This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property.The first part discusses the application of competition law to online sales platforms, which is increasingly a focus for anti-trust authorities around the world. A detailed international report explores which are the major challenges for competition law ... En savoir plus

    101,96 €

  • The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

    par Bruce Brown ...
    Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the ... En savoir plus

    11,83 € ou Gratuit avec Kobo Plus

  • Gagner sa vie sur Internet : Pourquoi pas vous ?

    par Collectif ...
    Si ce livre représente votre première incursion dans le monde de l'argent en ligne, vous vous posez peut-être la question «Est-il vraiment possible de gagner de l'argent sur Internet?». La réponse à cette question est un «oui» sans équivoque. Des millions de personnes dans le monde entier gagnent une partie ou la totalité de leurs revenus en ligne. Gagner des revenus importants en utilisant ... En savoir plus

    2,99 €

  • Digital Diasporas

    Labor and Affect in Gendered Indian Digital Publics

    par Radhika Gajjala ...
    When we work or play through digital technologies – we also live in them. Communities form, conversations and social movements emerge spontaneously and through careful offline planning. While we have used disembodied communication and transportation technologies in the past – and still do – we have never before actually synchronously inhabited these communicative spaces, routes and networks in ... En savoir plus

    30,58 €

  • Monetizing AI: A Comprehensive Guide to Harnessing ChatGPT for Business Success

    par Martins ...
    Unlock the transformative potential of artificial intelligence with this essential guide to monetizing ChatGPT. Dive into practical strategies, real-world case studies, and actionable insights that will empower you to seamlessly integrate AI into your business model, ensuring success in an ever-evolving digital landscape. Embrace the future of innovation and financial growth through the power of ... En savoir plus

    4,99 €

  • Online Marketing

    die 4 Wege zum Erfolg

    par Daniela Nelz ...
    Sie kennen sicher all die Werbebanner auf denen geschrieben steht, dass sie nur mit wenigen Stunden pro Woche Tausende von Euros machen können, da muss ich Ihnen von Anfang an sagen, dass das nicht möglich ist, außer Sie gewinnen im Lotto. Im folgenden Bericht erhalten sie Infos wie Sie online Schritt für Schritt Geld verdienen können. Sie entscheiden, ob es Ihnen um ein kleines Nebeneinkommen ... En savoir plus

    2,99 € ou Gratuit avec Kobo Plus

  • La nueva economía blockchain y criptomonedas en 100 preguntas

    par Ismael Santiago Moreno ...
    Todas las claves fundamentales de la tecnología y economía blockchain: Criptografía, cypherpunks y Satoshi Nakamoto. Taxonomía de los criptoactivos. Modelos de negocio de las criptomonedas. Fundamentos tecnológicos de blockchain. Impacto de blockchain en diversos sectores económicos. Las nuevas B-Finanzas y su regulación. Cómo invertir con éxito en el criptomercado. La Cuarta Revolución Industrial ... En savoir plus

    8,99 €

  • How to Make Money on eBay - International Sales

    How to Make Money on eBay, #3

    par Jill b. ...
    Collection Livre 3 - How to Make Money on eBay
    Does shipping your eBay items internationally strike fear in your heart?This is an ADVANCED eBay Book.This book is NOT for eBay novices!What do you note on that green USPS customs form?What countries are safe to ship to?How long will my shipments take to arrive?How do I deal with tariff problems?What if my buyers don't understand English?Do foreign buyers understand what they are buying?I'm ... ... En savoir plus

    2,99 €