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eBooks Commerce électronique

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  • The Long Tail

    How Endless Choice is Creating Unlimited Demand

    par Chris Anderson ...
    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve ... En savoir plus

    9,99 €

  • The Digital Marketing Handbook

    Create a simple strategy and grow your business online

    par Alice Benham ...
    From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will ... En savoir plus

    3,99 €

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    9,99 €

  • Uncanny Valley

    Seduction and Disillusionment in San Francisco’s Startup Scene

    par Anna Wiener ...
    ‘Joan Didion at a startup’ Rebecca Solnit ‘Impossibly pleasurable’ Jia Tolentino ‘This is essential reading’ StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else’s phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data ... En savoir plus

    9,23 €

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    14,99 €

  • The Art of SEO

    Mastering Search Engine Optimization

    Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO ... En savoir plus

    37,89 €

  • The YouTube Formula

    How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    par Derral Eves ...
    **The Wall Street Journal bestseller!Comes with free online companion courseLearn the secrets to getting dramatic results on YouTube**Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest ... En savoir plus

    18,99 €

  • The Mesh

    Why the Future of Business Is Sharing

    par Lisa Gansky ...
    A simple, powerful idea that's reinventing the way smart, adaptive companies do business.Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with ... En savoir plus

    5,35 €

  • Banking On It

    How I Disrupted an Industry

    par Anne Boden ...
    ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset ... En savoir plus

    9,99 €

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    22,99 €

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    17,29 €

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    20,38 € ou Gratuit avec Kobo Plus

  • Routledge Handbook of Financial Technology and Law

    Modifié par Gudula Deipenbrock, Iris Chiu ...
    Collection series Routledge Handbooks in Law
    Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are being reshaped by technologically driven changes with a view to their policy, regulatory, supervisory and other legal implications. The Handbook aims ... En savoir plus

    58,14 €

  • Fulfillment

    Winning and Losing in One-Click America

    par Alec MacGillis ...
    Fulfillment is a gripping exploration of Amazon's far-reaching impact on the American economic divide.In this literary investigation, award-winning journalist Alec MacGillis reveals how Amazon's sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work ... En savoir plus

    8,74 €

  • 互聯網+傳統經營者與創業者的新盈利模式

    par 林軍政編著 ...
    本書系統而深刻地揭示了在互聯網科技的影響下,商業行為發生的翻天覆地的變化,生動而詳細地講解了微信龐大的「平台生態系統」、O2O即將升級為OAO、物聯網將是下一個「風口」、互聯網金融如何「蠶食」和「瓦解」千年傳統金融體系以及怎樣運用自媒體才能創造出商業奇蹟等等,並透過四大互聯網思維,七種互聯網營銷模式,為傳統企業家們轉型「互聯網+」,創業者創業,提供了全方位詳實的指導。本書同時適用於企業高管、政府政策制定者、互聯網從業者、大中院校在校學生、市場營銷策劃人員等。 ... En savoir plus

    10,80 € ou Gratuit avec Kobo Plus

  • PrestaShop 1.5 Beginners Guide

    This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that. This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you ... En savoir plus

    18,94 € ou Gratuit avec Kobo Plus

  • Brilliant Social Media

    How To Start, Refine And Improve Your Social Business Media Strategy

    par Adam Gray ...
    Collection series Brilliant Business
    Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in this field and is now working closely with larger clients as a consultant to help them implement social media in their businesses.He also speaks regularly for a range of companies, business groups and ... En savoir plus

    10,39 €

  • Ecommerce and Cross Border Taxation

    Electronic commerce by its very innovative nature has engendered a novel application of past precedents. In the application of concepts of cross border taxation, it embraces traditional questions of source and resident taxation. Initially these principles were developed domestically. What has transpired in the development has been an evolution of the Due Process and commerce clauses of the United ... En savoir plus

    3,53 € ou Gratuit avec Kobo Plus

  • Digital Challenges and Strategies in a Post-Pandemic World

    The Covid-19 pandemic has not only affected the health and life of people around theworld but also many areas such as the economy, the way of doing business, workinglife, the education sector, the urban life, and consumer consumption habits. Digitaltechnologies and solutions also played an important role in the changes brought aboutby the pandemic. Digitization has brought its own challenges in ... En savoir plus

    60,76 €

  • Kundenzufriedenheit im IT-Outsourcing

    Das Optimum realisieren

    Modifié par Ferri Abolhassan ...
    Collection series Business and Economics (German Language)
    Anknüpfend an "Der Weg zur modernen IT-Fabrik" zeigt das Fachbuch anhand von Best-Practice-Beispielen und Erfahrungswerten, welche Maßnahmen ein Unternehmen heute ergreifen kann, um Kunden langfristig zufriedenzustellen und den Qualitätsanspruch an Lösungen - von der Produktion zur Implementierung und darüber hinaus - zu sichern. ... En savoir plus

    33,57 €

  • Passive Income Blueprint: Smart Ideas To Create Financial Independence and Become an Online Millionaire

    par myebook ...
    LEARN HOW TO MAKE MONEY AND CREATE FINANCIAL FREEDOM!Are You Sick And Tired Of Your 9-5 Job?Do you want to spend more time with your family instead of your mean boss?Are you curious to find out about the most effective and proven passive income streams?If you answered "yes" to at least one of these questions, then this book is for you.Here you will find your path to financial freedom!This book ... En savoir plus

    3,99 €

  • The Most Concise Step-By-Step Guide To ChatGPT Ever

    par G.A. Pimpleton ...
    Unlock the full potential of ChatGPT with The Most Concise Step-By-Step Guide to ChatGPT Ever. This comprehensive guide covers everything you need to know about this cutting-edge technology, including its basics, advanced features, and real-world applications. Whether you're a beginner or an experienced user, this book will provide you with a step-by-step approach to using ChatGPT. With easy-to ... En savoir plus

    4,62 €

  • Unlocking the SEO Code - A Beginner's Guide to Online Visibility

    This book serves as a comprehensive outline for "Unlocking the SEO Code: A Beginner's Guide to Online Visibility," designed to provide readers with a structured path through the complex world of Search Engine Optimization (SEO). SEO is a crucial aspect of online marketing that can significantly enhance a website's visibility in search engine results, driving traffic and improving engagement. This ... En savoir plus

    13,49 €

  • E-Sports-Management

    Eine Einführung in die digitale Welt des Sports

    Modifié par Anna Löchner, Eva Lindner ...
    Collection series Business and Economics (German Language)
    Das Thema E-Sports ist ein Phänomen des digitalen Zeitalters und hat sich mittlerweile zum Gesellschaftsphänomen des 21. Jahrhunderts entwickelt. Früher noch als Nischenmarkt belächelt, dominieren Video- und Onlinespiele mittlerweile die internationale Unterhaltungsbranche und E-Sports-Events füllen heute Stadien und locken Millionen von Menschen vor den Live-Stream. Mit Preisgeldern in ... En savoir plus

    39,03 €