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Visual Communication Collections de eBooks

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  • An Introduction to Visual Communication

    From Cave Art to Second Life (2nd edition)

    par Susan B. Barnes ...
    Collection Livre 7 - Visual Communication
    Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This ... En savoir plus

    47,47 €

  • Branding as Communication

    par Susan B. Barnes ...
    Collection Livre 5 - Visual Communication
    Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business ... En savoir plus

    47,47 €