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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $449 MXN

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    Narrado por Matthew Dixon, Ted McKenna ...

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $303 MXN

  • Audiolibro

    The Referral Engine

    de Arin Marlowe ...
    Narrado por Marcus Mulenga ...

    Completo

    10 minutos

    The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing ... Leer más

    $86 MXN o gratis con Kobo Plus

  • Audiolibro

    Buyer Aware

    Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace

    de Marta L. Tellado ...
    Narrado por Molly Parker Myers ...

    Completo

    9 hora 13 minutos

    In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands.You've been getting ripped off.The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once ... Leer más

    $514 MXN

  • Audiolibro

    The Consuming Instinct

    What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

    de Gad Saad ...
    Narrado por Matthew Josdal ...

    Completo

    11 hora 21 minutos

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more ... Leer más

    $449 MXN o gratis con Kobo Plus

  • Audiolibro

    The Things We Love

    How Our Passions Connect Us and Make Us Who We Are

    de Aaron Ahuvia, PhD ...
    Narrado por Steven Jay Cohen ...

    Completo

    8 hora 26 minutos

    A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in ... Leer más

    $459 MXN

  • Audiolibro

    A mente acima do dinheiro

    O impacto das emoções em sua vida financeira (2 ed.)

    de Brad Klontz, Brad Klontz, Ted Klontz, Ted Klontz ...
    Narrado por Márcio Lino ...

    Completo

    10 hora 35 minutos

    Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro?"O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais?Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, ... Leer más

    $139 MXN

  • Audiolibro

    Kismat Ka Khel

    de Vivek Kaul ...
    Narrado por Vivek Kaul ...
    Series Audiolibro 7 - Economics, Ek Prem Katha

    Completo

    26 minutos

    सच ही कहा है किसी ने, किस्मत की हवा कभी गर्म कभी नरम! क्या है सफलता और किस्मत का कनेक्शन? क्यों जरूरी है किस्मत और सफलता के इस खेल को समझना? क्या वाकई सफलता, किस्मत के भरोसे हासिल हो सकती है? क्या है ये पूरा चक्रव्यूह, जानिये इस एपिसोड में. ... Leer más

    Antes $75 MXN Ahora $65 MXN

  • Audiolibro

    A Human's Guide to Machine Intelligence

    How Algorithms Are Shaping Our Lives and How We Can Stay in Control

    de Kartik Hosanagar ...
    Narrado por Joe Knezevich ...

    Completo

    5 hora 58 minutos

    A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact usThrough the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, ... Leer más

    $303 MXN

  • Audiolibro

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior

    de Steve Dey ...
    Narrado por Russell Newton ...

    Completo

    6 hora 37 minutos

    How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human BehaviorA human mind is a far-reaching place. It holds so many thoughts, emotions, secrets, and expressions, it would be literally impossible to read them all the time, but if you understand the basics of the human mind, then you aren’t ... Leer más

    $132 MXN o gratis con Kobo Plus

  • Audiolibro

    Honest to Greatness

    How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

    de Peter Kozodoy, Sharon Lechter ...
    Narrado por Peter Kozodoy, Coleen Marlo ...

    Completo

    In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested ... Leer más

    $622 MXN

  • Audiolibro

    Real Influence

    Persuade Without Pushing and Gain Without Giving In

    de Mark Goulston, Dr. John Ullmen ...
    Narrado por Arthur Morey ...

    Completo

    7 hora 28 minutos

    Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do ... Leer más

    $415 MXN

  • Audiolibro

    Mehengai Maar Gayi

    de Vivek Kaul ...
    Narrado por Vivek Kaul ...
    Series Audiolibro 4 - Economics, Ek Prem Katha

    Completo

    27 minutos

    कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी सोचा है? प्याज़ की कीमत अचानक इतनी क्यों बढ़ जाती है? क्यों हर साल लगातार हम महंगाई की मार झेल रहे हैं? ऐसी और भी कई रोचक बातें सुनिए इस एपिसोड में. ... Leer más

    Antes $75 MXN Ahora $65 MXN

  • Audiolibro

    Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

    de Jewell Mcfarland ...
    Narrado por Digital Voice Matt G ...

    Completo

    3 hora 19 minutos

    This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including ... Leer más

    $78 MXN o gratis con Kobo Plus

  • Audiolibro

    The Clubhouse Creator

    Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy

    de Gary Henderson ...
    Narrado por Gary Henderson ...

    Completo

    3 hora 9 minutos

    On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream?This is the creator economy that we live in, and Clubhouse is the most effective place to organically grow ... Leer más

    $156 MXN

  • Audiolibro

    The Velvet Rope Economy

    How Inequality Became Big Business

    de Nelson D. Schwartz ...
    Narrado por Jason Culp ...

    Completo

    12 hora 33 minutos

    From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.In nearly every realm of daily life--from health care to education, highways to home security--there is an ... Leer más

    $389 MXN

  • Audiolibro

    The Middle-Class Millionaire

    The Rise of the New Rich and How They Are Changing America

    de Russ Alan Prince, Lewis Schiff ...
    Narrado por Lloyd James ...

    Completo

    7 hora 57 minutos

    In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits ... Leer más

    $363 MXN o gratis con Kobo Plus

  • Audiolibro

    Who Can You Trust?

    How Technology Brought Us Together and Why It Might Drive Us Apart

    de Rachel Botsman ...
    Narrado por Caroline Baum ...

    Completo

    10 hora 34 minutos

    If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust -- far from it.In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history -- with fundamental ... Leer más

    $514 MXN

  • Audiolibro

    Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

    de Дэн Ариели ...
    Narrado por Ivan Искусственный Интеллект ...

    Completo

    10 hora 52 minutos

    Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле ... Leer más

    $349 MXN o gratis con Kobo Plus

  • Audiolibro

    Transformando a sua vida financeira

    de Brad Klontz, Brad Klontz ...
    Narrado por Márcio Lino ...

    Abreviado

    35 minutos

    Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus. ... Leer más

    $35 MXN

  • Audiolibro

    Metail Economy, The

    Strategies for Transforming Your Business in the Me-Centric Consumer Revolution

    de Joel Bines ...
    Narrado por Zachary Johnson ...

    Completo

    5 hora 30 minutos

    Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economyArmed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers?"Me's"?have inverted the traditional power ... Leer más

    $380 MXN o gratis con Kobo Plus

  • Audiolibro

    Discount Shopping Express

    de KnowIt Express, Shelly Ross ...
    Narrado por KnowIt Express ...

    Completo

    48 minutos

    Know How to Find Discount, Get Coupons, and Save Money Shopping Online and OfflineWant to save money while shopping? Of course you do!Why? Because nobody likes to find their wallet or purse flat-out empty from all the joy or necessity of shopping...nor suffer the consequence of endlessly swiping the PLASTIC to the max on whatever they can get their hands on then waiting for the wrath of the credit ... Leer más

    $86 MXN o gratis con Kobo Plus

  • Audiolibro

    Beyond a Passion for Excellence

    Part 1: Competing Internationally

    de Tom Peters ...
    Narrado por Tom Peters ...

    Abreviado

    1 horas

    Spend an hour sharpening your business chops with Tom Peters in this exclusive audio program and find out why Beyond a Passion for Excellence is the way of the future. An original program by the co-author of In Search of Excellence and A Passion for Excellence. ... Leer más

    $199 MXN

  • Audiolibro

    Like

    The Button That Changed the World

    de Martin Reeves, Bob Goodson ...
    Narrado por Joel Richards ...

    Completo

    8 hora 23 minutos

    Over seven billion times a day, someone taps a like button.How could something that came out of nowhere become so ubiquitous and so familiar—and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place?In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson ... Leer más

    $363 MXN o gratis con Kobo Plus