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Audiolibros de Comportamiento del consumidor

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Mostrando 1 - 24 de 422 resultados
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  • Audiolibro

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    de Malcolm Gladwell ...
    Narrado por Edson Matus ...

    Completo

    9 hora 6 minutos

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Leer más

    $249 MXN

  • Audiolibro

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    de Kate Raworth ...
    Narrado por Kate Raworth ...

    Completo

    10 hora 49 minutos

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Leer más

    $258 MXN

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $791 MXN

  • Audiolibro

    The Undoing Project

    A Friendship that Changed the World

    de Michael Lewis ...
    Narrado por Dennis Boutsikaris ...

    Completo

    10 hora 17 minutos

    Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Leer más

    $258 MXN

  • Audiolibro

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    de Matthew Dixon, Ted McKenna ...
    Narrado por Matthew Dixon, Ted McKenna ...

    Completo

    5 hora 47 minutos

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Leer más

    $301 MXN

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $447 MXN

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $227 MXN

  • Audiolibro

    Buyology

    Truth and Lies About Why We Buy

    de Martin Lindstrom ...
    Narrado por Don Leslie ...

    Completo

    7 hora 22 minutos

    Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Leer más

    $301 MXN

  • Audiolibro

    Risk Mein Ishq Nahi

    de Vivek Kaul ...
    Narrado por Vivek Kaul ...
    Series Audiolibro 10 - Economics, Ek Prem Katha

    Completo

    28 minutos

    जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है, लेकिन जोश में होश खो बैठना कोई बुद्धिमानी का काम नही. इस एपिसोड में जानिये कि रिस्क से इश्क का क्या कनेक्शन है. ... Leer más

    Antes $75 MXN Ahora $65 MXN

  • Audiolibro

    Stock Market

    de Vivek Kaul ...
    Narrado por Vivek Kaul ...
    Series Audiolibro 9 - Economics, Ek Prem Katha

    Completo

    27 minutos

    आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक मार्केट? किस तरह यह काम करता है? क्या ढांचा होता है? जानिये स्टॉक मार्केट से सम्बंधित पूरी जानकारी इस एपिसोड में. ... Leer más

    Antes $75 MXN Ahora $65 MXN

  • Audiolibro

    Rahan anatomia

    de Mikko Huotari, Mika Tuominen ...
    Narrado por Juhani Rajalin ...

    Completo

    10 hora 54 minutos

    Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää ... Leer más

    $306 MXN

  • Audiolibro

    Informação não basta

    de Brad Klontz, Brad Klontz ...
    Narrado por Márcio Lino ...

    Abreviado

    34 minutos

    Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro. ... Leer más

    $35 MXN

  • Audiolibro

    Finanzielle Unabhängigkeit - Gesund online arbeiten

    Smarte Strategien für nachhaltiges Einkommen, mehr Lebensqualität und stressfreie Arbeit.

    de Michael Oßenkopp ...
    Narrado por Iapetus (AI) ...

    Completo

    52 minutos

    Entfliehen Sie dem Hamsterrad! Dieses Hörbuch zeigt Ihnen smarte Strategien, um online Geld zu verdienen und ein Online Business zu starten. Erreichen Sie finanzielle Freiheit und mehr Lebensqualität durch stressfreie, ortsunabhängige Arbeit. Lernen Sie, wie Sie gesund arbeiten, Ihr Zusatzeinkommen online steigern und Passives Einkommen generieren. Für eine berufliche Neuorientierung und ein ... Leer más

    $121 MXN

  • Audiolibro

    The Algebra of Happiness

    The pursuit of success, love and what it all means

    de Scott Galloway ...
    Narrado por Scott Galloway ...

    Completo

    3 hora 35 minutos

    Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... Leer más

    $211 MXN

  • Audiolibro

    Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    de Joey Coleman ...
    Narrado por Joey Coleman ...

    Completo

    9 hora 28 minutos

    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Leer más

    $344 MXN

  • Audiolibro

    INCLUSIVE: THE NEW EXCLUSIVE.

    How the FOOD SERVICE INDUSTRY Can STOP Leaving MONEY on the Table.

    de Heather Landex ...
    Narrado por Heather Landex ...

    Completo

    4 hora 23 minutos

    Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for ... Leer más

    $430 MXN o gratis con Kobo Plus

  • Audiolibro

    Experience Economy, The

    Selling Memories, Not Just Products

    de Ajah Excel ...
    Narrado por Digital Voice Archie G ...

    Completo

    2 hora 48 minutos

    This audiobook is narrated by a digital voice.The Experience Economy: Selling Memories, Not Just Products is a transformative guide for businesses seeking to go beyond traditional selling and tap into the power of experiences. In today’s world, customers are no longer just looking for products—they’re looking for memorable, emotionally resonant experiences that connect with them on a deeper level. ... Leer más

    $138 MXN o gratis con Kobo Plus

  • Audiolibro

    How to Save a Small Fortune - And The Planet

    A Guide to Smart, Sustainable Spending Beyond COVID-19

    de R.A. Dalkey ...
    Narrado por R.A. Dalkey ...
    Series Audiolibro 19 - The Thrills of Thrift

    Completo

    2 hora 41 minutos

    There has never been a better time for us to start taking saving seriously.Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule.Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay ... Leer más

    $137 MXN o gratis con Kobo Plus

  • Audiolibro

    Focus on the Customer

    Entrepreneural Growth Strategies

    de Brian Tracy ...

    Completo

    2 hora 19 minutos

    In business, it’s vital to focus on the customer. Let Brian Tracy, world-renowned International speaker, consultant and bestselling author show you the most effective way. Learn:• Why people really buy• What people really want• How to serve your customers better than anyone• How to get your product to your customer• How to sell to other people’s customers• How to harness the power of branding• The ... Leer más

    $309 MXN

  • Audiolibro

    AI Simple

    Cómo la Inteligencia Artificial Está Cambiando Tu Vida (aunque no te des cuenta)

    de Alessandro Totaro ...
    Narrado por Voz Digital Santiago G ...
    Series Audiolibro 1 - Vivir con la IA – Cómo la inteligencia artificial transforma tu vida

    Completo

    2 hora 14 minutos

    Este audiolibro está narrado por una voz digital.La inteligencia artificial ya no es un concepto sacado de una película de ciencia ficción: está en tu vida cada día, aunque no lo notes. Decide qué contenidos ves en línea, sugiere qué comprar, influye en tu trabajo, en tus estudios e incluso en tus decisiones cotidianas.“IA Simple” es el primer volumen de la serie Vivir con la IA – Cómo la ... Leer más

    $51 MXN o gratis con Kobo Plus

  • Audiolibro

    The Business of Belief

    How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

    de Tom Asacker ...
    Narrado por Tom Asacker ...

    Completo

    2 hora 2 minutos

    In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook ... Leer más

    $309 MXN

  • Audiolibro

    Perception

    Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact

    de Franziska Iseli, Christo Hall ...
    Narrado por Dan Culhane ...

    Completo

    3 hora 51 minutos

    Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.And that's why Perception is so important.With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the ... Leer más

    $206 MXN o gratis con Kobo Plus

  • Audiolibro

    Delight Your Customers

    7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

    de Steve Curtin ...
    Narrado por Sean Pratt ...

    Completo

    6 hora 29 minutos

    When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a ... Leer más

    $481 MXN

  • Audiolibro

    Talous & tunteet

    de Lauri Nummenmaa, Eevaliina Rusanen ...
    Narrado por Raiko Häyrinen ...

    Completo

    13 hora 30 minutos

    Ota tunteet ja talous hallintaan!Pelkoa, ahneutta ja parviälyttömyyttä – tunteet vievät meitä taloudessakin. Johtava aivotutkija kertoo, miten ihmismieli toimii markkinoilla ja miten taloudessa voi menestyä.Markkinat toimivat numeroiden avulla, mutta lopulta talous on tunnepeliä. Ahneus ja pelko saavat ihmiset ottamaan valtavia taloudellisia riskejä, mutta toisaalta pelko ja riskien karttaminen ... Leer más

    $306 MXN