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Audiolibros de Comportamiento del consumidor

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  • Audiolibro

    El punto clave (The Tipping Point)

    Cómo los pequeños detalles pueden marcar una gran diferencia

    de Malcolm Gladwell ...
    Narrado por Edson Matus ...

    Completo

    9 hora 6 minutos

    ¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?Las mejores obras de no ficción en formato audiolibroEn esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los ... Leer más

    $249 MXN

  • Audiolibro

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    de Kate Raworth ...
    Narrado por Kate Raworth ...

    Completo

    10 hora 49 minutos

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Leer más

    $255 MXN

  • Audiolibro

    Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini ...
    Narrado por Robert B. Cialdini ...

    Completo

    20 hora 43 minutos

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $795 MXN

  • Audiolibro

    The Undoing Project

    A Friendship that Changed the World

    de Michael Lewis ...
    Narrado por Dennis Boutsikaris ...

    Completo

    10 hora 17 minutos

    Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this ... Leer más

    $255 MXN

  • Audiolibro

    Pre-Suasion

    Channeling Attention for Change

    de Robert Cialdini, Ph.D. ...
    Narrado por John Bedford Lloyd ...

    Completo

    9 hora 24 minutos

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and ... Leer más

    $449 MXN

  • Audiolibro

    Obviously Awesome

    How to Nail Product Positioning so Customers Get It, Buy It, Love It

    de April Dunford ...
    Narrado por April Dunford ...

    Completo

    3 hora 31 minutos

    You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, ... Leer más

    $227 MXN

  • Audiolibro

    MENTE DE INVERSOR

    Tu hoja de ruta de 90 días para la libertad financiera

    de JOAN PONT ...
    Narrado por Voz Digital Luis G ...

    Completo

    1 horas 36 minutos

    Este audiolibro está narrado por una voz digital."Ahorrar es la forma más lenta de perder dinero. Es hora de activar tu Mente de Inversor."En un entorno económico volátil, el autor Joan Pont presenta una hoja de ruta práctica y psicológica de 90 días para transformar el capital estancado en un motor de libertad financiera. A diferencia de los manuales técnicos densos, este audiolibro se enfoca en ... Leer más

    $242 MXN o gratis con Kobo Plus

  • Audiolibro

    Subscribed

    Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

    de Tien Tzuo, Gabe Weisert ...
    Narrado por Tien Tzuo, Dan Woren ...

    Completo

    7 hora 41 minutos

    Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo.Includes a bonus PDF of illustrations.Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as ... Leer más

    $232 MXN

  • Audiolibro

    Investér dig fri

    Det er aldrig for sent at investere sig til et bedre liv

    de Kasper Birk, Pernille Wahlgren ...
    Narrado por Kasper Birk ...

    Completo

    4 hora 35 minutos

    Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet ... Leer más

    $324 MXN

  • Audiolibro

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    de Fred Reichheld ...
    Narrado por Walter Dixon ...

    Completo

    8 hora 37 minutos

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Leer más

    $346 MXN

  • Audiolibro

    Like

    The Button That Changed the World

    de Martin Reeves, Bob Goodson ...
    Narrado por Joel Richards ...

    Completo

    8 hora 23 minutos

    Over seven billion times a day, someone taps a like button.How could something that came out of nowhere become so ubiquitous and so familiar—and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place?In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson ... Leer más

    $363 MXN o gratis con Kobo Plus

  • Audiolibro

    The Jobs To Be Done Playbook

    Align Your Markets, Organization, and Strategy Around Customer Needs

    de Jim Kalbach ...
    Narrado por Tom Parks ...

    Completo

    8 hora 10 minutos

    "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Leer más

    $363 MXN o gratis con Kobo Plus

  • Audiolibro

    Customer Experience Management: A Practical Playbook to Design, Measure, and Scale Remarkable Journeys That Keep Customers for Life

    de Michael Harrington ...
    Narrado por Michael Harrington ...

    Completo

    2 hora 10 minutos

    Transform chaotic customer interactions into a predictable growth engine with this definitive business leadership guide. Perfect for your morning commute, this pragmatic blueprint equips frustrated executives to finally replace empty marketing slogans with disciplined, measurable execution.Whether you are fighting silos in a sprawling corporate setting or launching a digital storefront, you need a ... Leer más

    $173 MXN o gratis con Kobo Plus

  • Audiolibro

    Os fantasmas do trauma financeiro

    de Brad Klontz, Brad Klontz ...
    Narrado por Márcio Lino ...

    Abreviado

    1 horas 21 minutos

    Nossas experiências emocionais intensas relacionadas ao dinheiro moldam os padrões de raciocínio que determinamos para nós mesmos. Ao ler, anote quais distúrbios ou comportamentos disfuncionais que mais encontram eco em você e terá uma compreensão profunda da razão pela qual age da forma como age. ... Leer más

    $35 MXN

  • Audiolibro

    The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For You

    de Steven Porter ...
    Narrado por Marcus Mulenga ...

    Completo

    15 minutos

    The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a ... Leer más

    $78 MXN o gratis con Kobo Plus

  • Audiolibro

    Mehengai Maar Gayi

    de Vivek Kaul ...
    Narrado por Vivek Kaul ...
    Series Audiolibro 4 - Economics, Ek Prem Katha

    Completo

    27 minutos

    कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी सोचा है? प्याज़ की कीमत अचानक इतनी क्यों बढ़ जाती है? क्यों हर साल लगातार हम महंगाई की मार झेल रहे हैं? ऐसी और भी कई रोचक बातें सुनिए इस एपिसोड में. ... Leer más

    Antes $75 MXN Ahora $65 MXN

  • Audiolibro

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You Economy

    de Ralph Headley, and Steven Porter ...
    Narrado por Marcus Mulenga ...

    Completo

    27 minutos

    Winning Over Customers Bundle, 2 in 1 Bundle: Pillars of Customer Success and The Thank You EconomyCustomers are the lifeblood of your business, no one can deny that. But do you focus all your attention on attracting new customers all the time? Or do you remember to pay special attention to your regular and loyal customers. This is actually an issue that many business owners have today. They focus ... Leer más

    $135 MXN o gratis con Kobo Plus

  • Audiolibro

    Accountable

    How we Can Save Capitalism

    de Michael O'Leary, Warren Valdmanis ...
    Narrado por Joe Knezevich ...

    Completo

    9 hora 5 minutos

    Brought to you by Penguin.Capitalism is failing and the tools we are relying on to fix it - corporate social responsibility, divestment, impact investing, and government control - are only making things worse.-Chevron boasts about the $50 million per year it spends on renewable energy whilst it spends 200 times that on oil exploration-Goldman Sachs touts its 10,000 Women initiative but its board ... Leer más

    $302 MXN

  • Audiolibro

    unPACKED

    Predict Packaging That Sells

    de Alex Hunt, Matt Salem ...
    Narrado por Blade O'Neill, Sebastian Brown, Erik Gamborg, Diana Bustelo ...

    Completo

    5 hora 45 minutos

    Send buying indecision packing.As an insights expert, you’re up-to-date on design, consumer behavior, and market trends—everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it’s no wonder you’re overwhelmed.For decades, Alex Hunt, Matt Salem, and ... Leer más

    $200 MXN o gratis con Kobo Plus

  • Audiolibro

    Leading the Customer-Led Revolution

    de Sueanne Carr, Peter Turner ...
    Narrado por Sueanne Carr ...

    Completo

    9 hora 58 minutos

    We've all encountered businesses that just seem to 'get it'. Beyond their product or service, they do everything right. They bring magic to your encounter. They take standard and make it special. They take nice and make it remarkable.Leading the Customer-led Revolution is for brave business leaders who are charged with driving customer-led change in their organisation. It offers a framework for ... Leer más

    $249 MXN o gratis con Kobo Plus

  • Audiolibro

    Billion Dollar Brand Club

    How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

    de Lawrence Ingrassia ...
    Narrado por Sean Patrick Hopkins ...

    Completo

    8 hora 35 minutos

    A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen ... Leer más

    $432 MXN

  • Audiolibro

    How to Get Rich the American Way

    Classic financial advice that worked and didn’t, throughout time (The International edition of How to Get Rich in American History)

    de Joseph Moore ...
    Narrado por Brett Barry ...

    Completo

    10 hora 5 minutos

    A Next Big Idea Club Must-Read'Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.' William Bernstein, author of The Four Pillars of Investing'Refreshingly unequivocal advice.' Publishers WeeklyIn richly told stories and wild self experiments, historian and investor Joseph Moore tests history's best and worst financial advice to find what worked, what d... ... Leer más

    $553 MXN

  • Audiolibro

    Built on Belief

    Why Cultures of Commitment Are the Competitive Advantage

    de Matt Marcotte ...
    Narrado por Matt Marcotte ...

    Completo

    4 hora 44 minutos

    What Fuels Successful Brands? Belief.In Built on Belief, author and leadership advisor Matt Marcotte offers a powerful reminder that people—not products—are a brand’s secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage.Belief fuels commitment—and commitment beats compliance every time.This book is for leaders who value ... Leer más

    $200 MXN o gratis con Kobo Plus

  • Audiolibro

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    de Jay Baer, Darren Root ...
    Narrado por Jay Baer, Darren Root ...

    Completo

    1 horas 18 minutos

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

    $86 MXN