ACROSS 12 DECADES, SHAPING BUSINESS INSIGHTSThe marketplace is, in many ways, a modern Game of Thrones, being complex, strategic, and relentless. Beneath its surface runs a woven code. Here, merchants exchange not only products but messages, but also coded messages, and decoding them is essential for strategic and profitable business foresight.The author who decodes these messages has 38 years’ international experience in business and academia, with supplementary insight sh...