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Mostrando 1 - 7 de 7 resultados

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How to Create an Idea If You Are Not Ogilvy

The Secret Weapons of Advertising

2019

EN

Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you forc...

$379.00 MXN

2014

EN

This book introduces systematically the operator method for the solution of the Schrödinger equation. This method permits to describe the states of quantum systems in the entire range of parameters of Hamiltonian with a predefined accuracy. The operator method is unique compared with other non-perturbative methods due to its ability to deliver in zeroth approximation the uniformly suitable estimate for both ground and excited states of quantum system. The method has been generalized for th...

$920.00 MXN


No reducido

3 horas 14 min

2024

EN

50 Business Models of the New Economy. Lessons from Unicorn Companies tells the vibrant stories of 50 companies that emerged in the last 20-30 years, whose business models allowed them to achieve billion-dollar (and sometimes multi-billion-dollar) valuations. They're different from old-school companies because they were all about new tech and connecting with customers right from the start.The essence of each company's business, its history, monetization pr...

Applied Natural Science

Environmental Issues and Global Perspectives

2017

EN

Applied Natural Science: Environmental Issues and Global Perspectives provides the reader with a complete insight into the natural-scientific pattern of the world, covering the most important historical stages of the development of various areas of science, methods of natural-scientific research, general scientific and philosophical concepts, and the fundamental laws of nature. The book analyzes the main scientific trends and developments of modern natural science and also...

$3,011.00 MXN

2022

EN

The food industry is a notoriously complex economic sector that has not received the attention it deserves within legal scholarship. Production and distribution of food is complex because of its polycentric character (as it operates at the intersection of different public policies) and its dynamic evolution and transformation in the last few decades (from technological and governance perspectives). This volume introduces the global value chain approach as a useful way to analyse competitio...

$635.00 MXN

No reducido

1 hora 37 min

2025

RU

Sound like a native! This audiobook teaches the most common English expressions used in real conversations—so you can speak naturally and confidently.

No reducido

2 horas 24 min

2025

RU

Improve your speaking skills fast! This practical audio course teaches real-world dialogue and pronunciation for smooth, natural English conversations.