Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and in...

This accessible, hands-on text, for new grant writers and seasoned health researchers, educators, and clinicians alike, illuminates the process of writing a persuasive request for funding from start to finish. Packed with practical tips for dealing with common pitfalls besieging grant seekers, the text progresses step by step from establishing the need for the grant through disseminating grant findings. This third edition is distinguished by key information about newer grant mechanisms and...