Heres the one-minute description of TQW: You have a Big Question of some kind. You know its a Big Question because its keeping you up at night, the outcome is important, and you dont have a ready answer. There are four stages you need to go through to answer a Big Question. I dont know where you are in the process; so let me describe the four stages. The first stage involves fully understanding your situation and your motives for wanting to resolve the question that comes from being in tha...

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and bu...