Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues—including new media.In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs—in short, anyone who needs to put an idea before others—needs strong presentation and persuasion skills. Moreover, just as important as traditional public spea...

For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want.In today's business world, writers need to be prepared and comfortable with various forms of writing: reports, blogs, social media, white papers. Written by an established exper...

It's a sad truth that lies are becoming a part of everyday life. From pre-approved credit card mailings to college admission claims to presidential press conferences, the American public is being spun, deceived and misinformed at a dizzying rate and on a daily basis. Why is this? And what can we do about it? In this lively but serious examination of the way lies are infiltrating world, media expert Carl Hausman takes a hard look at the business of deception, an industry that is growing at ...

Packed with practical advice, examples, and exercises designed to improve all aspects of on-air and online performance, this book covers everything students need to succeed in their announcing careers.Announcing for Broadcasting and the Internet, now in its second edition, is an update of the classic text Announcing. The hands-on guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their ow...

Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. While many still pursue careers in traditional fields such as television and radio news announcing, broadcast performance has expanded to Internet radio, podcasting, home voice-over production, and performance on YouTube and other Internet video venues.This text is an update of the classic text Announcing. The practical guide to mastering the techn...