What do effective leaders do differently, that creates high performance? Your people are your greatest source of competitive advantage. How you lead and develop them cannot be left to chance. If you fail to do this, you could be out of a job or risk closing the doors of your business forever. Liberating Leadership is an award-winning programme, capable of delivering significant improvements in bottom line performance, in all types of business. If you are responsible for leading people this...

On 25 December 1943 the German battlecruiser Scharnhorst slipped out Altenfjord in Norway to attack Arctic convoy JW55B which was carrying vital war supplies to the Soviet Union. But British naval intelligence knew of the Scharnhorst's mission before she sailed and the vulnerable convoy was protected by a large Royal Naval force including the battleship Duke of York. In effect the Scharnhorst was sailing into a trap.One of the most compelling nav...

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discov...

Most businesses don't have a marketing problem. They have a brand problem.They're busy posting, running ads, and trying new tactics... but nothing quite sticks.Because it all feels the same.Safe. Polished. Forgettable.The Living Brand is a practical guide to building something different, a brand people actually connect with, remember, and choose.This isn't about chasing trends or gaming algorithms. It's about stepp...

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, P...

Todos nos relacionamos con las marcas de una forma profundamente personal: algunos odiamos a los bancos, otros adoramos nuestro smartphone y pensamos que el operador de la compañía telefónica solo busca atraparnos. ¿Qué pasa en nuestro cerebro cuando emitimos esta clase de juicios?El experto en fidelización de clientes Chris Malone y la psicóloga social Susan Fiske demuestran que las impresiones que nos causan las marcas surgen de juicios inconscientes sobre «calidez» y «competenci...

'A great book' Chris EvansCooking Indian food from scratch doesn't have to be complicated. With Chetna Makan's newest book, you can make flavourful Indian dishes with five simple ingredients.With Chetna's 5 easy signature spice blends - which you make once and then can last you for months - you can unlock bold flavours that will transform your cooking across a whole host of simple dishes.Recreate your favourite takeaway to easy snac...

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth.Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the ma...

2018 was a tumultuous year in global politics. Starting with the rise of the Lega Nord in Italy and ending with the election of Jair Bolsonaro in Brazil, it has never been such a pertinent time to study the radical right. This yearbook pulls together the best commentary and analysis from an international consortium of expert scholars examining the ebb and flow of radical right movements from around the world. Starting with a concise analysis of key definitions of the radical right and hist...

An entrepreneur teaches branding in concrete terms. His name is Christopher Goff, someone international bestselling author Raymond Aaron calls an entrepreneurial powerhouse, whose metaphor for branding is simply brilliant. But Chris doesn't just discuss branding. He also illustrates the five pillars on which every business is built, and creates a blueprint for starting your own company. This book is about what it really takes to launch and maintain a successful brand in today's world, and ...

This audiobook is narrated by a digital voice.The Name They Remember is a practical and motivational guide for anyone who wants to become known for their voice, skills, ideas, or personal brand. This book shows readers how to build fame and influence in a genuine way, without chasing empty attention or fake popularity.Ranjot Singh Chahal explains how to develop confidence, create a strong identity, grow on social media, produce valuable content, communicate...

10 comandamenti d’importanza strategica per capire cosa sia oggi un brand. Patagonia, Nike, LEGO e molti altri casi di successo illustrano come la fusione di creatività, tecnologia e psicologia comportamentale abbia generato idee originali, con un impatto positivo sul business e sulla società. È la sfida del coraggio, soprattutto quello di abbattere le barriere tra interno ed esterno, target e persone, dipendenti e clienti, accompagnando le imprese fuori dalla propria comfort zone e dalle ...