Effective communication is perhaps the most fundamental skill shared in common by successful salespeople. Yet, far too often, new salespeople are released into the field with little to no training, and are not prepared to withstand the tremendous pressures they will face to compromise in their pursuit of the elusive sale. Salespeople resent buyers who take advantage of them, while buyers become alienated and walk away from salespeople who stubbornly and defensively stand their ground. A po...