This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marke...

When you have a cancer diagnosis, life goes on. I saw this with my teenager battling leukemia. She still had to go out in public and to school despite no hair and the roundness from her chemo. Little things can make a big difference in how you feel navigating the world looking so differently. Donnas book has helpful perspective on how to do this, feeling and looking the best you can. It is a must read if you are living your life while battling for it.Cindy Tripp, parentThis ...