Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femi...

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels wit...

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.This bo...

Organizations need not sacrifice workplace diversity in the quest for positive global reputation and profit. On the contrary, attention to social identity "difference" in the workplace drives organizations in deep, far reaching and measurable ways. Practical and Theoretical Implications of Successfully Doing Difference in Organizations critically interrogates power and meanings of ""difference,"" suggests avenues for building theory about ""difference,"" and offers reasons why real commitm...

This book equips readers—both students and communication practitioners—with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals.Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authenti...

Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict lends depth and global nuance to discourse associated with the masculinity concept as it brings to bear on males' self-image, role in society, media representations of them, and the gender role stress/conflict experienced when they fail to measure up to social standards associated with what it means to be manly. Even though the concept of masculine gender role stress/conflict has received substantial scholarly...

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI. The collection explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.Featuring contributions from ...

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work.However one major stumbling block is the fact that while internal departments may regularly work closely when managing and ...

Climate and Sustainability Communication: Global Perspectives builds upon traditional approaches to understanding the role of mass media in shaping social issues by amplifying diverse perspectives of opinion leaders, as well as voices of those affected by climate and sustainability issues.From South Korea and China, to the United States and Zambia, the studies reported in this book—compiled using a variety of formal research methods, including content analysis, interview, ...

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relati...

This volume explores contemporary understandings of "news values" and the "fake news" phenomena and collects together important new theory-building research that sheds light on implications of compromised news products and the ways it shapes perceptions.News does not happen in a vacuum and journalism is a practice with a definable milieu which manufactures a product shaped by a complex and subjective collection, organization, and dissemination of information. The social import of r...