Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, thi...

Comprehensive review of key topics in root science, including root architecture, root growth regulators, root anatomy and nutrient acquisitionCoverage of root response to both biotic and abiotic variablesDiscusses the range of techniques to optimize root function, from phenotyping to identify desirable root traits and exploiting the genetics of root traits to the use of plant growth-promoting rhizobacteria (PGPR) and arbuscular mycorrhizal fungi (AM)

Particular focus on development of the chicken gut microbiome over the lifetime of the birdReviews interactions between pathogens and the gut and the role of antibiotics in this processComprehensive review of research on efficacy of poultry feed additives: probiotics, prebiotics, synbiotics, antimicrobials, essential oils and other botanicals, cereal grains