"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition.Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copyca...

The idea of the Inner is central to our concept of a person and yet is far from being philosophically understood. This book offers a comprehensive account of Wittgenstein's work on the subject and presents a forceful challenge to contemporary views. Written in a non-technical and accessible style, it throws new light both on Wittgenstein's work and on the problem of the Inner self.

The Contradictions of Modern Moral Philosophy is a highly original and radical critique of contemporary moral theory. Paul Johnston demonstrates that much recent moral philosophy is confused about the fundamental issue of whether there are correct moral judgements. He shows that the standard modern approaches to ethics cannot justify - or even make much sense of - traditional moral beliefs. Applied rigorously, these approaches suggest that we should reject ethics as a set of outda...

This deathbed memoir by Dr. Paul H. Johnstone, former senior analyst in the Strategic Weapons Evaluation Group (WSEG) in the Pentagon and a co-author of The Pentagon Papers, provides an authoritative analysis of the implications of nuclear war that remain insurmountable today. Indeed, such research has been kept largely secret, with the intention not to alarm the public about what was being cooked up. This is the story of how U.S. strategic planners in the 1950s and 1960s worked their way to...

Fatherhood is one of life's greatest adventures. From the moment their children are born, dads everywhere embark on a lifelong journey that guarantees joy, struggle, heartache, and glory with every step. Full of truth and wisdom, the stories of fatherhood must be preserved and passed on. Fathering Stories, Volume 1 is an anthology of such stories from members of the Fathering Together community. In these pages, you will discover harrowing tales from new fathers about birth and beyond, hone...

Encountering Ensemble, is a text for students, teachers, researchers and practitioners who wish to develop a deeper understanding of the history, conceptual foundations and practicalities of the world of ensemble theatre. It is the first book to draw together definitions and practitioner examples, making it a cutting edge work on the subject.Encountering Ensemble combines historical and contemporary case studies with a wide range of approaches and perspectives. It...

The medical profession is rich in those who have made names for themselves outside of medicine. The fields of literature, exploration, business, sport, entertainment, and beyond abound with doctors whose interests lie outside medicine. This book, largely written by members of the medical profession, examines the efforts of doctors in non-medical fields. The doctors discussed here are those who are, or were, well-known to the public for their contributions to their non-medical fields of cho...