**A New York Times Editors' Choice"Entertaining, phenomenally weird . . . Rat City may well be the world’s first-ever work of socio-biographical-scientific pop history. . . .a freaky romp down a peculiar passage in the history of ideas, full of oddball cameos (Aldous Huxley! Buckminster Fuller!) and some very sharp science writing."—The New York Times"Facebook, Yik Yak, Twitter, Twitch—each had a sunny, expansive phase, followed by a descent into ...