Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game develope...

This edited collection sees experts across a wide range of academic fields turn their attention to all things Taylor Swift. From looking at how being part of Swift’s fandom helps fans gain skills for other areas of their life, to Swift’s inspiration for drag persona Taylor Sheesh in the Philippines, to whether Swift’s lyrics suggest she endorses the use of public transport, this book covers it all.This book contributes to the rising area of Swift Studies, with an introductory expla...