An insider's look at the Jim Beam brand, from a 7th generation Master DistillerWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bard...

This book is an entertaining and informative look at the First Family of Bourbon - the Beams - written by the colorful, seventh generation Beam family member and Master Distiller, Frederick Booker Noe III. It is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty, and makers of one of the world's best-selling bourbon, Jim Beam. The book features family and bourbon history, stories about Fred's youth "growing up Beam" in Bardstown, Kentucky, his transition...