The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often...

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're li...

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of adverti...

Who was Sai Baba? Where did he come from and what was his message? How and why was he worshipped as a God? Who were his disciples and why were they attracted to him? What do his devotees, numbering millions all over the country, think of his lilas? Have they experienced his compassion, and received succour and relief in their hour of need?These questions are answered in this biography of a living God who charmed and captured the hearts of people from all walks of life, of all religions, rich ...

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future o...

Many biological studies on insect management do not consider economics or fundamental economic principles. This book brings together economists and entomologists to explain the principles, successes, and challenges of effective insect management. It highlights the importance of economic analyses for decision making and the feasibility of such approaches, and examines integrated pest management (IPM) practices from around the world with an emphasis on agriculture and public health. The book...

This book addresses issues arising from discharge of effluents from sugar industry on to surrounding land or into a water body such as physicochemical properties of soil, changes in the micro flora, quantification of soil enzyme activities as influenced by effluents. Disposal of effluents without neutralization has become general practice. These effluents are chemically heterogeneous, contain organic and inorganic pollutants including, sugar baggage, molasses, carbonates, bicarbonates. The...

In this issue of Cardiology Clinics, guest editors Drs. Silvi Shah and Janani Rangaswami bring their considerable expertise to the topic of Cardio-Kidney-Metabolic Disorder. Top experts discuss key topics such as definition, staging, risk assessment, and therapeutic considerations; sex difference in CVD with kidney disease; obesity and CKM health: ethnicity-based risk and clinical considerations; SGLT2i across the spectrum of CKM health; and more. - Contains 12 relevant, practice-oriented ...

This book is the first title that focuses exclusively on kidney disease and its impact in the cardiac catheterization laboratory. The increasing prevalence of vascular risk factors such as diabetes, obesity and hypertension coupled with increased longevity has resulted in a worldwide epidemic of cardiovascular and chronic kidney disease (CKD). Never has the impact of one organ system on the other been so profound, as in the current context of cardio-renal interactions. The cross talk betwe...

There is a need to not only understand psychiatric emergencies in low- and middle-income countries but also to formulate logical and acceptable forms of intervention. This book gives the reader an overview of the kinds of psychiatric emergencies that can occur and the strategies employed to manage these in developing countries. The book covers anxiety disorders, psychotic disorders, personality disorders, substance abuse disorders, grief, suicidal behaviour and psychiatric emergencies foll...

This book features 100 local case studies examining the experiences of leading Singaporean companies across different sectors including aviation, logistics, banking, and real estate. They offer valuable insights into how companies adapted to evolving market dynamics, expanded their business portfolios, ventured into global markets, prioritised sustainability, and leveraged innovation and technology to maintain competitiveness.Through case studies, readers gain practical knowledge t...

This volume offers a series of practical methods to study digital behaviours considering the socio-cultural realities of the global south. It includes methodologically rigorous applied research chapters from leading international researchers offering information on gold mines and blind spots in researching the digital in the global south. It develops a tri-sectional format based on distinct areas of research, geographical variability and diversity of methods and approaches. The first secti...