This book explores how Ireland’s community media outlets reflect and shape identity at the local level. While aspects of its culture date back centuries, the nation-state of Ireland is less than one hundred years old. Because of this and other elements of the island’s history, Irish identity is a contested topic and the island is a place where culture, identity and geography are tightly intertwined. By addressing how community media serve as agents for community building, the book examines...

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a researc...

Where does journalism fit in the media landscape of blogs, tweets, Facebook postings, YouTube videos, and literally billions of Web pages?Public Journalism 2.0 examines the ways that civic or public journalism is evolving, especially as audience-created content—sometimes referred to as citizen journalism or participatory journalism—becomes increasingly prominent in contemporary media. As the contributors to this edited volume demonstrate, the mere use of digital technologi...