2020 Choice Outstanding Academic TitleThe moving body—pervasively occupied by fitness activities, intense training and dieting regimes, recreational practices, and high-profile sporting mega-events—holds a vital function in contemporary society. As the body moves—as it performs, sweats, runs, and jumps—it sets in motion an intricate web of scientific rationalities, spatial arrangements, corporate imperatives, and identity politics (i.e. politics of gender,...

College students are now regarded as consumers, not students, and nowhere is the growth and exploitation of the university more obvious than in the realm of college sports, where the evidence is in the stadiums built with corporate money, and the crowded sporting events sponsored by large conglomerates.The contributors to Sport and the Neoliberal University examine how intercollegiate athletics became a contested terrain of public/private interests. They look at college sp...

This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, the book explores technologies such as wearable fitness devices, artificial intelligence (AI), augmented and virtual reality, esports platforms, digital media, and smart sport-tech solutio...