Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Are you soul-weary? Do you struggle to make time for God in the midst of a packed schedule? Or do you sometimes stay so busy doing things for God that you can't relax and just "be"? Jesus faced amazing pressure and overwhelming demands throughout his ministry, but he did not experience the burnout so common today among Christian ministers and laypersons. You can learn the rhythm of living that Jesus demonstrates — the Cycle of Grace — throughout the Gospels. Use this workbook...

Feared, revered and respected, cats have left an indelible pawprint on the histories and civilizations of humankind. In Britain a third of all households have a cat, as of 2021, some 45 million American households owned one or more cats, making them one of the most popular pets in the world. Over the last two million years, cats and people have interacted in diverse and unexpected ways, but the predecessors of your furry friend were predators, not pets.Here, for the first time, the...

This anthology envisions winters of the future, with stories of scientists working together to protect narwhals from an oil spill, to bring snow back to the mountains of Maine, to preserve ecosystems—even if they have to be under glass domes. They're stories of regular people rising to extraordinary circumstances to survive extreme winter weather, to fix a threat to their community's energy source, to save a living city from a deep-rooted sickness. Some take place after an environmental ca...

Jesus healed people and preached the Kingdom of God. For healthcare professionals serving Christ, especially in cross-cultural missions, integrating faith and practice can be challenging. How do you share your faith appropriately? Is compassionate care enough? How does healthcare ministry advance Jesus' Great Commission to disciple the nations? Often, healthcare and gospel ministry follow separate agendas.Healthcare and the Mission of God shows Christians how to recover an integrate...