"Information that passes through the subconscious mind is more easily comprehended and retained, compared to information that is forced upon the conscious mind.”We firmly believe that students should never be forced to learn. Every child is unique and has their own way of learning. But all of them have one thing in common, that is their love and interest for stories. Therefore, we should strive to teach them using imaginative and creative methods that capture their attention and sp...

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.The book appeals to readers interested in consumer behavio...