New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products an...

Michael and his friends must rescue a child prodigy as the thrilling action continues in this electrifying fourth installment of the #1 New York Times bestselling series!Michael, Taylor, Ostin and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael and his friends became electric. Her name is Lin Julung, or Jade Dragon, and she’s a child prodigy with an IQ higher than Einstein’s—and Ostin’s.But...

A bag of chips. That's all sixteen-year-old Rashad is looking for. What he finds instead is a fist-happy cop, Paul, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered. But how can you stay still when someone is pounding your face into the pavement?There were witnesses: Quinn - a varsity basketball player an...

**“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to LastFrom the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.**Everyone has something they want to cha...

One boy’s invented word becomes a phenomenon beyond his control in bestselling and award-winning author Andrew Clements’s hilarious classic children’s story about creative thought and the power of language.Is Nick Allen a troublemaker? He really just likes to liven things up at school—and he’s always had plenty of great ideas. When Nick learns some interesting information about how words are created, suddenly he’s got the inspiration for his best plan ever…the frin...

In the long-awaited follow-up to the beloved classic Frindle, a new generation of kids discovers the power of words and imagination—and yes, even screens—to solve a mystery and change their world!“A fitting final work from a master storyteller.”—Kirkus ReviewsJosh Willet is a techie, a serious gamer. Which is why Josh and his friends can’t stand Mr. N’s ELA class; it’s a strict no-tech zone. Mr. N makes them write everythi...

A 2016 Coretta Scott King Author Honor book, and recipient of the Walter Dean Myers Award for Outstanding Children’s Literature.In this New York Times bestselling novel, two teens—one black, one white—grapple with the repercussions of a single violent act that leaves their school, their community, and, ultimately, the country bitterly divided by racial tension.A bag of chips. That’s all sixteen-year-old Rashad is looking for at the...

A teen is plagued with visions of a terrible future in the first book in the post-apocalyptic The Arcana Chronicles by #1 New York Times bestselling author Kresley Cole—filled with riveting action, the dark mysticism of Tarot cards, and breathtaking romance.Sixteen year old Evangeline “Evie” Greene leads a charmed life—until she begins experiencing horrifying hallucinations. When an apocalyptic event decimates her Louisiana hometown, killing everyone she l...

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there ...

Trapped in a world where magic is powerful and dreams are real, Cole’s epic adventure continues in book four of the New York Times bestselling “fanciful, action-packed adventure” series (Publishers Weekly, starred review), from the author of the Fablehaven and Beyonders series.Cole is about to face his biggest peril yet.Since arriving in the Outskirts, Cole and his friends have fought monsters, challenged knights, and battled rampaging rob...

A compelling memoir from a true hero—an ordinary man who joined the army and became one of the few living persons to ever be awarded the celebrated Medal of Honor.Medal of Honor winner Staff Sergeant “Sal” Giunta’s empowering memoir describes a boy working at a Subway shop who was attracted to an Army recruiting center by a free T-shirt, but left inspired by the thought of making a difference to the world. After enlisting, he was posted to Afghanis...