"Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody."—Thomas B. Edsall, Columbia Graduate School of Journalism"Much of our useful knowledge sits at the intersection of disciplines. Inside C...

It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising?Were viewers turned off by political advertising to the ext...

International folkloristics is a worldwide discipline in which scholars study various forms of folklore ranging from myth, folktale, and legend to custom and belief. Twenty classic essays, beginning with a piece by Jacob Grimm, reveal the evolving theoretical underpinnings of folkloristics from its nineteenth century origins to its academic coming-of-age in the twentieth century. Each piece is prefaced by extensive editorial introductions placing them in a historical and intellectual conte...

As Kenneth W. Ford shows us in The Quantum World, the laws governing the very small and the very swift defy common sense and stretch our minds to the limit. Drawing on a deep familiarity with the discoveries of the twentieth century, Ford gives an appealing account of quantum physics that will help the serious reader make sense of a science that, for all its successes, remains mysterious. In order to make the book even more suitable for classroom use, the author, assisted by Diane...