This book is the outcome of an idea, and the idea is very simple. It is that the best way to understand the dramatic transformation any idea can bring and to successfully bring ideas across, is to think of them as profound insights and moments of clarity often disguised as wit, captured in one single Quote.Ideas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.To feel the impact a Quote can have, here ...

The US-led invasion and occupation of Iraq led to more than a million people being killed, displaced five million from their homes and shattered countless more lives. It was a colossal, premeditated war crime. Leaders of governments in the countries responsible for this enormity seek to minimise and forget about it: to 'move on'. We must not let them, because they want to retain the option of making the same political decisions, condemning more innocent people to death, somewhere else in t...