CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he trans...

In 1990, IBM was a corporate dinosaur on the brink of extinction, with the business world watching what looked like the final chapter of an American icon.The company was paralyzed by its own bureaucracy, losing billions, and had completely lost touch with its customers. The consensus was clear: IBM was too big, too slow, and had to be broken up to survive.Then Lou Gerstner was brought in as CEO. In a story that has become a legend in the annals of business,...

Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy.Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented acce...

Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy.Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented acce...