This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for adverti...

The Global Agenda for Social Justice 3 provides accessible insights into some of the most pressing social problems and proposes public policy responses to those problems.Written by a highly respected team of authors brought together by the Society for the Study of Social Problems (SSSP), the book offers recommendations for action by elected officials, policy makers, and the public regarding key issues for social justice. Chapters include discussion of social problems related to per...

In Vintage Living Texts, teachers and students will find the essential guide to the works of Toni Morrison. Vintage Living Texts is unique in that it offers an in-depth interview with Toni Morrison, relating specifically to the texts under discussion. This guide deals with Morrison's themes, genre and narrative technique, and a close reading of the texts will provide a rich source of ideas for intelligent and inventive ways of approaching the novels.Also included in this guide are ...

When Singapore falls to Japan’s Imperial army in early 1942, the life that Susan Sandyman has lovingly created abroad is shattered. Forced to flee home to the hamlets of southern England, she can either succumb to grief or find solace in war work. When a chance encounter with the elusive Air Transport Auxiliary pilots stirs a spark of excitement, Susan’s decision is made.Based on the authors’ own experiences with the ATA, Paid To Be Safe vividly captures the grueling train...

Someone murdered St Margaret's famed chef.The ghosts didn't see a thing.Can Natalie solve the crime?As Oxford's new Head of Ceremonies, Natalie's first task is to organise St Margaret's autumn gala. However, her plans are dashed when she finds the chef dead in the kitchen.And then a centuries-old cat informs Nat she has her own magical legacy... and responsibilities. A murder in the halls is a sure sign that...

When women are erased from history, what are we left with?Between 1912 and 1922, Ireland experienced sweeping social and political change, including the Easter Rising, World War I, the Irish Civil War, the fight for Irish women's suffrage, the founding of the Abbey Theatre, and the passage of the Home Rule Bill. In preparation for the centennial of this epic decade, the Irish government formed a group of experts to oversee the ways in which the country would remember this monumenta...

While the world’s refugee population reaches record high numbers, countries offering third-country resettlement are increasingly shifting toward policies of exclusion and austerity. This edited volume envisions a more humane future for refugee resettlement. Combining anthropology with a variety of professional perspectives (education, health care, theology, administration, politics, and social work) ethnography is used to demonstrate the efficacy of programs and interventions that create a...

Collaborative teaming is the glue that holds an inclusive school together. But most educators don't get explicit training on teamwork skills—and that's why you need the new third edition of this popular how-to book. Packed with practical tips, tools, and vignettes, Collaborative Teaming shows your staff how to work together effectively to support students with disabilities in inclusive classrooms. Perfect for independent study, inservice training, or preservice study, this reader-...

Gaslighting is a form of emotional abuse that can be incredibly damagingIs there someone in your life who constantly questions your feelings, judgment, and sanity?Is your self-esteem shattered, finding it challenging for you to set boundaries?Do you want to stop your misery and frustration and live a life free of lies and uncertainty?The Gaslight Effect is an eye-opening book that will teach you what gaslighting is and how...

When Singapore falls to Japan's Imperial army in early 1942, the life that Susan Sandyman has lovingly created abroad is shattered. Forced to flee home to the hamlets of southern England, she can either succumb to grief or find solace in war work. When a chance encounter with the elusive Air Transport Auxiliary pilots stirs a spark of excitement, Susan's decision is made.Based on the authors' own experiences with the ATA, Paid To Be Safe vividly captures the gruelling training and ...

Hospice chaplains have traditionally played a unique part in palliative care, providing human compassion and support to help ease life's final chapter. This book thoughtfully tackles the question at the heart of modern hospice chaplaincy: do chaplains have a distinctive role in an increasingly secular society?A comprehensive look at why and how this work needs to be done, each chapter will be a rich resource for hospice chaplains and anyone working within a hospice multi-disciplina...

In January 1856, Margaret Garner—an enslaved woman on a Kentucky plantation—ran with members of her family to the free state of Ohio. As slave catchers attempted to capture the fugitives in Cincinnati, Garner cut the throat of her two-and-a-half-year-old daughter to prevent her return to slavery. Toni Morrison first imaginatively treated Margaret Garner’s infanticide in her Pulitzer Prize–winning novel Beloved (1987). In 2004, it became the subject of her libretto Margaret Gar...