A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse bran...

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerh...

This commentary on Mark, excerpted from Fortress Commentary on the Bible: The New Testament, engages readers in the work of biblical interpretation. Raquel Lettsome connects historical-critical analysis with sensitivity to current theological, cultural, and interpretive issues.The book is an introduction and commentary using three lenses: ancient context, the interpretative tradition, and contemporary questions and challenges. Mark: Fortress Commentary on the Bible

The size and severity of the global climate crisis is such that even the most committed environmentalists can drift into a state of denial. The award-winning writers collected here have made it their task to shake off this nagging disbelief, bringing the incomprehensible within our grasp and shaping an emotional response to mankind's unwitting creation of a tough new planet. From T. C. Boyle's account of early eco-activists, to Nathaniel Rich's comic fantasy about a marine biologist haunte...

Prepare for an extraordinary adventure through one of America’s most stunning and diverse natural landscapes with the Olympic National Park Travel Guide 2024-2025 Updated Edition. This carefully curated guidebook is your essential companion for discovering the incredible beauty, rich history, and vibrant ecosystems of Olympic National Park. Whether you're an experienced explorer, a first-time visitor, or a nature lover eager to uncover the park’s hidden treasures,...

The last few days of Margaret "Peg" Swanson's Regency England Tour takes her to an unexpected destination: 1813, where she comes face-to-face with a man she'd seen in a portrait.Peg doesn't know if going back in time has changed history or if she is there to make certain history unravels as she remembers. Her best guess is if events are set to right, she'll be returned home.

The go-to guide for sustainable community development, from the neighborhood to the regional levelFully revised and updated, Toward Sustainable Communities is the definitive guide to the why, the what, and most importantly, the how of creating resilient, healthy, equitable, and prosperous places.This fifth edition introduces the innovative Community Capital Compass as a powerful tool for maximizing the environmental, economic, and social benefits o...

The American anthropologist Margaret Mead (1901-1978) was barely 24 years old when she left New York to study the natives of Samoa, New Guinea, and other remote Pacific islands. Anthropological research to her was not a dull academic discipline but an adventure in which every little detail, from Balinese ritual dances to Polynesian tattooing, held enormous fascination. Her 1928 book--Coming of Age in Samoa--made her both famous and controversial. She boldly challenged the most dee...

This audiobook is narrated by an AI Voice. The last few days of Margaret "Peg" Swanson's Regency England Tour takes her to an unexpected destination: 1813, where she comes face-to-face with a man she'd seen in a portrait.Peg doesn't know if going back in time has changed history or if she is there to make certain history unravels as she remembers. Her best guess is if events are set to right, she'll be returned home.

Partnering with families just got easierIn his bestselling book, Engage Every Family, Dr. Steve Constantino introduced school leaders to the five simple principles of family engagement: a pathway and process designed to bring all families into the school community—including those that have traditionally been disengaged or disenfranchised. This official companion book, co-authored by Dr. Margaret Constantino, uses examples and exercises to...

Step into the lively and adventurous world of “The Radio Girls on the Program” by Margaret Penrose, an engaging audiobook that follows a group of resourceful young women navigating the exciting world of radio broadcasting. Filled with friendship, mystery, and clever problem-solving, this story captures the spirit of curiosity and ambition in an era of innovation.Margaret Penrose’s storytelling brings each character and scene vividl...

e-artnow presents to you the greatest Christmas novels, magical Christmas tales, legends, most famous carols and the unique poetry of the giants of literature dedicated to this one and only holiday: The Gift of the Magi (O. Henry) The Holy Night (Selma Lagerlöf) A Merry Christmas & Other Christmas Stories (Louisa May Alcott) A Letter from Santa Claus (Mark Twain) Silent Night The Night After Christmas The Child Born at Bethlehem The Adoration of the Shepherds The Visit of the Wise Men As J...