A personalização, a automação e a análise de dados impulsionadas pela IA estão remodelando a maneira como as marcas se conectam com os consumidores. Com a IA, elas agora podem prever preferências, responder em tempo real e oferecer experiências altamente personalizadas. Em Marcas em tempos de IA, Mark Kingsley reflete sobre como a inteligência artificial tem revolucionado o branding, o engajamento do consumidor e a fidelidade às marcas. E levanta, também, questões cruciais sobre seu uso ét...

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding d...

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with...

In 1671, Sir Henry Morgan, last of the British buccaneers, assembled more than 1,000 cutthroats and sacked the Spanish City of Panama. Knowing that Morgan was coming, the Spanish loaded the ancient galleon Nuestra Señora de la Trinidad with an incredible quantity of silver and gold bullion together with a large number of people, then hid her behind the Island of Taboga in the Gulf of Panama. The pirates took the city in short order and nearly captured the ship, but the Trinidad slipped awa...

This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of i...

Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by lev...

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.In A History of Bra...

Continue your journey through the greatest works ever written. 50 Masterpieces You Have to Read Before You Die – Volume 2 expands your literary adventure with another carefully selected collection of timeless classics that have shaped cultures, inspired thinkers, and captivated readers across generations. This volume brings together unforgettable stories from diverse genres and literary traditions, offering readers a rich and rewarding experience filled with depth, emotion, and intellectua...

In the enchanting collection, *The Santa's Great Treasure Chest: 450+ Christmas Novels, Tales, Carols & Legends,* readers are invited to embark on a literary journey through the multifaceted world of Christmas narratives. This anthology offers a kaleidoscope of stories, carols, and legends, skillfully encapsulating a range of emotions and experiences tied to the festive season. The compendium includes tales of joy, wonder, and reflection, with standout pieces that capture the essence of Ch...

The Most Wonderful Christmas Tales Of All Time is an exquisite anthology that captures the heartwarming essence and infinite diversity of storytelling inspired by the yuletide spirit. Encompassing a range of genres from classic drama to fairy tales and transformative narratives, this collection splendidly showcases tales that explore themes of generosity, hope, and the magic of Christmas. The eclectic array of stories speaks to the classical, romantic, and even modernist literary contexts,...

e-artnow presents to you the greatest Christmas novels, magical Christmas tales, legends, most famous carols and the unique poetry of the giants of literature dedicated to this one and only holiday: The Gift of the Magi (O. Henry) The Holy Night (Selma Lagerlöf) A Merry Christmas & Other Christmas Stories (Louisa May Alcott) A Letter from Santa Claus (Mark Twain) Silent Night The Night After Christmas The Child Born at Bethlehem The Adoration of the Shepherds The Visit of the Wise Men As J...

Society recognises a more diverse range of sexual identities than ever before, but people often still think we have to choose one and stick to it forever. If the idea of a single, unchanging sexual identity just doesn't fit right - this is the book for you.Challenging binary notions of sexuality and gender, this is a deep exploration of fluid sexuality, exploring its relationship to bisexuality, multisexuality, asexuality and gender fluidity. Chapters cover everything from understa...