Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificuldade de implementar uma estratégia que supere a simples oferta de produtos e serviços. Os diversos conceitos, técnicas e abordagens que constituem a área de design de experiências estão dispersos em inúmeras disciplinas e, por isso, faltava uma iniciativa teórica que os orquestrasse e consolida...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.J. Robert Rossman and...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.J. Robert Rossman and...